MICHAEL TOWNSEND

Email: ad06nc@r.postjobfree.com / Phone: 407-***-****

Location: Denver, CO / LinkedIn: linkedin.com/in/michael-townsend-110a7482

PROFESSIONAL SUMMARY

Marketing and Media Director, experienced in project management and digital and traditional marketing; including creative execution, buying, planning and data analytics. Experienced with managing team members and working with large cross-functional teams from project inception to completion. A process-driven self-starter, analytical problem solver and highly organized professional with proven success in process improvements, increasing sales, establishing best practices, gaining consensus, achieving business goals, and exceeding project/campaign expectations.

EXPERIENCE

WorkReduce, Remote (April 2022 – May 2023)

Director, Project Management and Media Planning

Contract: EssenceMediacom/JPMC B2B Account (August 2022 – April 2023)

Associate Director of Media Planning, built eight campaigns and oversaw 21 total campaigns, encompassing paid social, programmatic, paid search, display, print, OOH, OLV, TV and radio

Built reporting decks covering: strategy, tactical, reporting, pacing and proof of posting

Project Manager for line of business transition to another agency covering approvals, meetings, and redactions

Recognized for leadership and helped coach another line of business

Contract: Carat/Microsoft Account (April 2022 – August 2022)

Marketing Analytics Project Manager that supported multiple lines of business

Consulted, researched, and built project management architecture using Excel and WorkFront

Scheduled and coordinated meetings between multiple departments and companies

Ran weekly analytic pacing reports with observation notes for peer and client review

Ceruzzi Concepts, Inc., Tucker, GA (2021-2022)

Director of Marketing

Planned and executed three major campaigns increasing daily sales over previous year by 121%, 119%, and 150%

Orchestrated the two largest months in sales in the history of the company and broke the daily sales record twice

Responsible for sales grossing over 8.9 million dollars in one year, 2% growth over previous record year

Managed full website by increasing functionality with new search, navigation, carousel, pages, and other updates

Universal Orlando Resort, Orlando, FL (2010-2021)

Marketing Project Manager (2016-2021)

Resourced projects coming into production/editing teams and scheduled workflow and daily departmental processes

Found and solved process challenges, implemented improvements and best practices for efficiency optimization

Project Manager Broadcast/Production Lead for seasonal events such as Halloween Horror Nights and Holidays along with various new attractions and restaurant venues

Marketing Representative, Resource Management & Broadcast Traffic (2013-2016)

Specialist for all project creation scheduling along with media broadcast traffic and marketing production shoots

Prepared various project reports for management and was a resource for process inquiries, follow-ups, and projects concerning creative initiation, execution, and production

Trafficked for B2B, B2B2C, Partnership, In-Park Programs, Seasonal Event and New Attraction departments

SKILLS AND TECHNICAL COMPETENCIES

Proficient with MS Office Suite, Mac OS, Adobe Creative Suite, Screendragon, Prisma, Wrike, Smartsheets, Workamajig, WorkFront, XDAM, AirTable

Create and execute workflows for production, TV, video, radio, traditional, digital, mobile, CRM, and social media

Expertise with dynamic creative / Flashtalking ads, rich media ads, and stunt marketing

Manage project starts, kick-offs, scope, budget, deliverables, look-back analysis, schedule, and timelines

EDUCATION

University of Northern Colorado, Greeley, CO: Bachelor of Arts: Communication / Minor: Film Studies

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