Kim Siebold Senior Graphic Designer + Illustrator + Partner

www.kimsiebolddesign.com www.kimsieboldstudios.com 1009 Ferndale Blvd. High Point, NC 27262

763-***-**** ad06mc@r.postjobfree.com

Professional Profile

I am an accomplished Senior Graphic Designer with a wide range of experience as a designer, illustrator, and leader with over two decades providing concepts, designs and executing print and digital assets. Work Environments: Advertising agencies, apparel manufacturing, contract, design houses, freelance, in-house corporate, publishing, small business, self-owned

Client Industries: Apparel, Automotive, Beauty, Beverage and Drink, Entertainment, Environmental, Health and Medical, Home and Interior, Insurance, Life-Style, Music, Non-Profit, Publishing, Retail, Sanitation Services, Sports, Technology Clients: AIGA, ASB Sports, Aveda, Be The Match, Caribou Coffee, Caritas Voice Ensemble, Cambria, Curlicue, Carton Ninja, DC Comics, Frontier, Griffin One, Keller Design Studio, Kids For Thought, Lakeside Heating and Air, Landscape Structures, Laupan Technical Services, Marcus Lemonis, Microsoft, Mill Creek Entertainment, New Balance, Northgate Liquors, Pepsi, Running Press Kids, Rusty Dog Films, Sports Illustrated, Sock Monkey Memory, Security Life Insurance, Target, Todd Anderson Woodworking, Top Ten Wine & Spirits, Triad Tri Team, Twin Cities Gear, US Bank, USA Hockey, Virginia Explorer, Virgina Golf, Wayzata Symphony Orchestra, Wallzical

My Mission: To create good design for businesses that drives customer engagement by aligning with creative objectives, following brand guides and visually inspiring the end user. Professional Strengths: Achiever, Futuristic, Maximizer, Strategic, Adaptability Core Specialties

Functional Skills: Adobe software, ad design, animation, art direction, book design, brand identity, campaign design, catalog layout, copy writing, use of color, concept development, digital ad design, digital asset management, digital and hand illustration, editorial design, email design, front-end web design, functional design, graphic design, hand-lettering, image retouching, infographics, layout design, leadership, management, marketing material, mockups, package design, photography, planning, presentation, press checks, process development, product development, project management, production design, quality control, social media design, storytelling, story boards, system design, template design, typography, UX/UI design, video editing Digital Design: Animation, digital ads and banners, outdoor media, hand-lettering, illustration, invitations, email design, front-end web design, surface designs, social media designs

Print Design: Annual reports, branding elements/guides, catalogs, children books, counter displays, direct mail, editorial and magazine design, free standing inserts (FSI), gift cards, hand illustration, internal communication assets, influencer kits, in-store graphics and signage, invitations, logos, marketing collateral, magazine ads, outdoor media, packaging, stickers, sell sheets, vehicle applications, window display

Experience

Senior Graphic Designer + Illustrator + Partner Kim Siebold Studios — Owner www.kimsiebolddesign.com www.kimsieboldstudios.com High Point, NC / Oct 2011–Present

I contract or freelance with small to medium sized companies and corporations for consulting on business needs while providing concepts, designs, executing and delivering press-ready and platform-ready digital assets for:

• Branding including logos, style guides and identity

• Marketing collateral including print and digital assets

• Front-end website design

• Hand-lettering, icongraphics and illustrations to support the project

• Book design and illustrations—12 published books to date, sold in Target Stores, Barnes and Noble, Pottery Barn Kids, and Creative Kidstuff

Director of Art Systems Game One www.game-one.com Full-time Remote Sept 2022–Nov 2023

I was hired to manage, build, redefine, enhance and unify one Art Department to serve for all manufacturing facilities during a transition of growth and organizational planning by designing new processes, workflows, teams and systems.

• Created the Ecommerce art team including training, process, workflow and documentation

• Developed an Art Only system and platform including process, workflow and documentation to better serve the Sales force

• Identified art quality, timeline and workflow issues in the life-cycle of all orders

• Implemented a Project Management and Quality Control team into the workflow to aid in the overall success of an order

• Worked with other department heads to resolve operational problems

• Managed artwork creation and file management for both internal and external resources

• Trained, mentored and inspired the art teams to work together as one team, to excel and grow

• Designed the naming convention for digital assets

• Built a Digital Asset Management System for housing all company digital assets Senior Designer Aveda www.aveda.com

Contract full-time Remote Aug 2015–Sept 2022

I provided creative solutions to meet the objective of the overall marketing and sales strategies to drive customer engagement. Delivered over 5,000+ digital and print assets across multiple channels for seasonal campaigns in an extremely fast-paced retail environment including:

• In-store signage, direct mail and collateral

• Email design, digital ads, UX/UI, front-end website design and app icon design

• Social media campaign design—static and animated and video editing

• Hand-lettering and illustration

• Seasonal and holiday packaging for Aveda stores and salons and online gift sets

• Exclusive package design for gift sets in Nordstrom stores and online including GWP

• Counter-top display design, window and installation design

• T-shirt, apparel and make-up case design

• Magazine ads for Aveda Institute

• Influencer kits—package design, product packaging, marketing and collateral material

• Editable material for independent salons

• Sell sheets

Graphic Designer Security Life Insurance Company of America Full-time On-site Minnetonka, MN Jun 2014–Dec 2015 As the solo designer, I successfully worked a very small design budget by creating fast and simple design solutions. I designed:

• Digital ads, front-end website design and email design

• Developed social media campaign messaging

• Illustrations as the stock photo budget was minimal

• Sell sheets, marketing collateral, direct mail, invitations, internal communication print and newsletters

• Trade show displays and print material for handouts Design and Production Manager Touchpoint Media, Inc. www.touchpointmedia.com Full-time On-site Plymouth, MN Aug 2013–Jun 2014 I was hired as an interim manager to design, manage and lead the design and production team for several magazines, where I:

• Provided art direction to designers

• Managed and assigned all projects and production timelines

• Oversaw and approved all final designs for magazines, marketing, promotional materials, collateral, and advertisements

• Approved and signed off at press checks

• Exclusively hired to design layouts for Cambria magazine and maintain relationship with client

• Designed layouts for Virginia Explorer, Virginia Golf, and USA Hockey magazines

• Provided email design, front-end web design, and digital e-zines

• Hired photographers and freelancer designers

• Interacted directly with clients to build relationships Graphic Designer Caribou Coffee www.cariboucoffee.com Contract full-time On-site Minneapolis, MN Aug 2012–Aug 2013 I worked in-house at Corporate to provide creative solutions to meet the objective of the overall marketing, to drive customer engagement and meet the sales strategies. I presented, designed and executed seasonal press-ready and digital assets in an extremely fast-paced retail environment including:

• Seasonal campaign in-store signage, direct mail, and gift cards

• Digital ads and banners

• Social media assets

• Digital billboards and outdoor media, digital stadium ads

• Illustrations

• FSI, coupons, and promotional assets

• Package design for coffee labels and candy

• Front-end website and email design

• Stickers, head pieces and birthday boxes and oddities

• Window display, menu boards and displays

• Sell sheets

• Bus wraps and vehicle application designs

• Assisted in photoshoots

Managing Production Designer Little & Company www.littleco.com Full-time On-site Minneapolis, MN Jun 2004–Oct 2011 Advertising agency where I managed the Production Design team, designed layouts and provided production files to the vendor in a traditional agency setting working with a team: Art Director, Copy Writer, Production Designer and Project Manager. I provided:

• Layout design for magazine ads, annual reports, catalogs, packaging, brand style guides

• Production design for print assets including complicated production files such as Target WOW GiftCards

• Editorial design for Target’s internal communication magazines

• Front-end website design and email design

• Internal marketing collateral and other branding assets

• New business presentation and deliverables

• Worked with the printers/vendors

• Assistend in planning with photoshoots

Please request for additional experience.

Education

University of Minnesota—Duluth

Graduated in 1993; BFA Graphic Design, BA Communications

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