Cheryl Saeger

ad06jc@r.postjobfree.com • LinkedIn

Bothell, WA 98021 • 425-***-****

Sales Manager / Executive Director

Proven track record of partnering with key business leaders while increasing efficiency, boosting productivity, sales, and slashing operational expenses.

Highly accomplished and results-driven leader with successful sales leadership experience in new business development, market penetration, and industry networking initiatives in growth-oriented marketplaces. History of success in delivering consistent growth while leading sales and marketing programs, consistently producing top results leading to multiple top achievements throughout the career. Advanced leadership skills with success in managing groups to achieve goals and connect organizational objectives with operational capabilities. Demonstrated ability to carry out needed sales and service initiatives, including implementing business strategies to expand customer base within saturated markets. Dynamic leadership, training, and team-building abilities; exceptional interpersonal, communication, and problem-resolution skills.

Areas of Expertise

•Sales Management

•Business Development

•Team Leadership & Training

•Revenue & Sales Growth

•Relationship Management

•Process Improvement

•Strategic Planning & Implementation

•Business Strategy

•Complex Problem Resolution

Accomplishments

●Generated 85% of total company sales by developing, nurturing, and maintaining relationships with referral sources.

●Achieved 98% of customer satisfaction while managing and maintaining client accounts, ensuring proper and effective handling of requests and dispute resolution.

●Volunteered for three years as a Residential Assisted Living Care Advisor to Washington State Ombudsman program while serving as an Executive Director for the non-profit Residential Assisted Living Association.

●Maintained 100% compliance with the Department of Health and Social and Health Services for 25 consecutive years.

●Established three successful Healthcare companies while serving as a Director of Operations and Sales Manager in the Senior Care, Respiratory Therapy, and Durable Medical Equipment industry.

Career Experience

VP of Senior Services, AFH Management LLC (purchased All About Care), Renton, WA 2021 – 2023

Provided executive-level leadership in overseeing operations and administration functions for Homecare, Concierge, and Housing Placement services while providing an alternative to institutional care by offering a comfortable, home-style living environment with highly personalized attention.

●Led the development and execution of programs supporting a new National Residential Senior Housing Franchise program, including marketing franchise program to investors and businesses.

●Identified and implemented process improvements to streamline operations, increase productivity, and improve performance, increasing client satisfaction by utilizing creative problem-solving skills.

Executive Director, All About Care Inc., Lynnwood, WA 2009 – 2021

Oversaw daily operations of the organization, providing executive direction for program strategies and efficiencies, compliance, and quality assurance while carrying out the organization’s mission according to the strategic direction of a board of directors. Spearheaded all aspects of operations, including business and staff development, marketing, and accounting while establishing a new homecare start-up company as well as ensuring compliance with labor and industries and Department of Health regulations. Led successful contract negotiations and maintained relationships with vendors.

●Led 65 employees, 7/24-hour operations for Homecare, Nursing, and Senior Housing Placements services, including marketing and sales to physician clinics, hospitals, rehabilitation centers, senior living communities, and vendors.

●Turned a start-up company into a debt-free, cash-flowing, multi-million-dollar company with a great reputation for helping others, providing solutions, and creating great working environments and jobs.

●Assessed and developed effective strategies to enhance operations and financial performance.

●Successfully maintained 100% citation-free status 2009-2021 with the DSHS and health department.

General Manager, Rosewood Manor Inc., Everett, WA 1994 – 2008

Led and monitored the daily operations of the business, including managing income statements, balance sheets, payroll, and tax processing as well as hiring, training, and supervising care staff. Business-to-business marketing of company services. Delivered expert technical advice and guidance to the Snohomish County Ombudsman Advisory Council and Adult Family Home Association.

●Provided strategic leadership in the launch of a start-up business for Residential Senior Housing while overseeing the daily care of frail and elderly residents.

●Received recognition while serving as an industry leader in quality of care, client, and staff satisfaction.

●Maintained 100% compliance with Federal and State regulatory agencies from 1994 to 2008.

Education

Associate in Business Administration

Pierce College, Tacoma, WA

Licenses & Certifications

CPR and First Aid Training, HIPPA, COVID-19

Accounting, Sales, and Marketing

Bond Compliance, State and National Background check clearance

Certified Senior Advisor

Certified Nursing Assistant

Dementia and Mental Health Manager Training Washington State.

General Accounting Practices, Credit Collection, Payroll Training, Notary

Washington State Department of Social and Health Services Administrator Trainer

Technical Proficiencies

Software; Microsoft Office, Outlook, Excel, PowerPoint, QuickBooks Pro Accounting, Generations, and Alora Healthcare Database Management Systems

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