Michael D. Dziok

ad06j6@r.postjobfree.com 315-***-**** Tully, NY https://www.linkedin.com/in/dziok/

Summary and Objective

Seasoned professional with more than 15 years in marketing leadership roles. Expert skills, knowledge, and experience creating marketing platforms that transform complex technical concepts into relatable content, capturing prospects online and converting them into customers, building marketing departments from scratch, managing multi-million-dollar budgets, and leading teams across multiple countries, cultures, and disciplines. Currently seeking a marketing leadership role with an ambitious, growth-driven organization that values people as the most important source of competitive advantage and innovation.

Work Experience

Vice President, Global Marketing mdGroup (GeoCue, Microdrones, LP360)- Remote

March 2016 to Present

The mdGroup family of brands develops and markets integrated hardware, software, training, and support for drone surveying applications. Products empower civil engineering and surveying professionals to collect, process and visualize geospatial data to support better business decision making.

Reporting to CEO and Founder, built marketing function from the ground up for a tech startup from early stage through expansion to annual revenue of $18M

Captured and nurtured demand for a premium niche early adopter market, leveraging sales and marketing automation systems to generate more than 10K marketing qualified leads per year, averaging 5% conversion to sales qualified leads

Led marketing function through five strategic growth acquisitions, a product branding partnership with GE and a global restructuring to save $1M in annual cost

Managed a $2M marketing budget, recruiting and developing eight direct reports across multiple countries and disciplines, with employee satisfaction ratings of very good to excellent

Conceived and developed a drone surveying reality show as an innovative way to engage the target audience, achieving a Silver Telly award for a non-scripted documentary

Recruited and managed a marketing agency and key suppliers for marketing automation, content creation and SEO/SEM to expand the capabilities of a lean global marketing team

Marketing Communications Director Hollowick, Inc.- Manlius, NY

November 2014 to March 2016

Hollowick is a manufacturer of innovative table lighting and cooking fuel solutions that support a remarkable dining experience. Products are distributed through a global network of foodservice wholesalers.

Reporting to President, elevated the company to an integrated and calendarized marketing approach including video content, social media, educational webinars, email nurture campaigns, digital sales enablement and monthly promotional offers

Managed performance of seven independent sales rep firms, using customer focused promotions to increase revenue by 10%

Developed an online sales and marketing toolkit, providing field teams with immediate access to dealer sales performance, product information, marketing materials and promotional tools- achieved 100% sales rep participation

Director of Marketing Carrier- Northeast Sales & Distribution- Syracuse, NY

June 2009 to November 2014

Carrier Northeast is a regional distributor of HVAC products, selling to a network of retail dealers. Serving as a one-stop-shop for equipment, parts, supplies, tools and accessories, Carrier Northeast goes to market via an ambitious online shopping experience, brick and mortar sales centers, and a team of territory sales managers.

Reporting to President, built marketing plans for a $300M distribution company with 38 sales centers and more than 800 dealers, managing a $6M marketing budget, five reports, five full-service advertising agencies, a web design firm, and key suppliers

Developed an online business planning tool that tied incentive reward programs directly to sales growth for 300 key accounts, resulting in increased add-on sales revenue of $20M YOY, 20% growth in dealer program participation and a $1M annual increase in dealer advertising contribution

Implemented an online marketing toolbox and revised admin team reporting structure to drive speed and authority to local branch offices, eliminating $50K of cost per year and earning a Carrier Enterprise National Team Innovation award

Developed and taught courses showing small businesses how to prepare actionable marketing objectives that align with business goals, eliminating $100K of cost per year in outside training cost

Marketing Manager Carrier- Replacement Components Division- Syracuse, NY

February 2006 to June 2009

The Carrier Replacement Components Division sources and markets parts, supplies, tools, and accessories to HVAC distributors throughout the U.S. and Canada. The division goes to market via a team of regional sales managers and brick and mortar sales centers.

Reporting to Vice President, built marketing plans for a $550M distribution company with 450 sales centers throughout North America, managing a $2M budget, three reports, a full-service advertising agency and key suppliers, saving 650K in annual cost by using strategic sourcing and negotiation

Developed an online marketing platform that enabled new products to launch into the channel within one month, giving the company the ability to respond to market needs very quickly, while driving a 23% increase in purchase of add-on items

Built an online toolkit that enables easy creation of camera-ready ad materials to help store sales associates execute local marketing initiatives, achieving 100% distributor participation

Introduced consistent messaging, look, and feel for all communication including advertising, literature, multimedia, trade show displays, sales center presence and product packaging increasing brand recognition and earning 12 Ad Score awards and a 2008 Syracuse Ad Club Creative Spark Marketing Director Award

Education

Master of Business Administration

E-commerce and Marketing

State University of New York Polytechnic Institute- Utica, NY

Co-author of a research paper published in Association of Marketing Theory and Practice

Tom Ponzurek Best Paper in Conference Award: Relationship Between Website Design Quality Perception and the Likelihood of Consumer Online Purchase

Bachelor of Science

Producing for Electronic Media, Minors: Human Resource Management, Psychology

S.I. Newhouse School of Public Communications at Syracuse University- Syracuse, NY

Relevant Skills

strategic marketing planning

budgeting and expense management

content marketing

sales and marketing automation software: implementation, processes, troubleshooting and support

SEO, SEM, retargeting, online display advertising

marketing supplier negotiation and contracting

employee recruitment, development, and retention

expert public speaker and marketing training coach

video production

sales enablement tools and materials

Adobe Creative Suite, Microsoft Office, Sharpspring

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