JOSE ALCALAY // MBA *** E **th St, Brooklyn, NY **226

347-***-****

ad06co@r.postjobfree.com

C-Level executive in NYC with over 20 years experience International Operations & Financial strategy

Business Startups & Expansion // Budget Development & Management Strategic Alliances // Online Media & Advertising Expertise 20+ years of experience leading successful startups and turnarounds in all different industries from Food & Beverage, Digital Marketing, CE goods, direct marketing, cosmetics, telecommunications thanks to a strategic knowledge of Fi- nance, Accounting, Operations, People management, and IT. Proven ability to improve operations, foster top line growth and maximize profits through superior financial management, cost reductions, internal control, IT expertise and produc- tivity/efficiency improvements.

Executive strategy - Reduced labor force of 1000+ employees by 25% while reducing Waste in half and im prove customer service leading to a 3.6%+ SSS increase in revenue Leadership - Co-led turnaround of company from net cumulative losses of $25M in 2001 to profitability in 2003 and $9M positive cash flow by 2007.

Entrepreneurship - Relocated to Africa (Ivory Coast) to build a startup, generating over $40M of sales in 18 months. Relocated to New York in 1999 to pursue new business ventures and expand Media industry expertise. GROUP MARIE BLACHERE

French bakery Group with 700+ corporate owned locations in France, 10,000+ employees and near 1B in revenue APRIL ‘21 - PRESENT President and CEO USA

• In charge of creating French bakery concept scalable nationwide with the purpose of setting up the Brand to become a reference worldwide MAISON KAYSER USA

MARCH ‘20 - APRIL ‘21

MAY ‘19 - MARCH ‘20

$75M French bakery with 800+ employees in 16 locations in NYC - 4.5MM+ AUV and Catering, offering different custom- er experience - table service, retail, Bakery and Grab & Go - in different markets from residential to highly-density offices trade areas

CEO

• Successfully manage the restructuring of the C-Level Team

• Lead organization through COVID-19 Pandemic crisis (store closures and reopening plan)

President

• SSS +3.6% in 2019

• EBITDA + 5.36%pt improvement YOY

• Implementation of Loyalty Program (Level Up), Delivery services (Grub Hub), & con- tactless payment solution

• Open very successful New Concept Store (Made to order) in Hudson Yards

• Revamp the supply chain by consolidating 3 production centers (Bread, bakery and Savory) into one commissary ($3M+ savings)

• Closing all low performing stores (2 in NYC) and markets (DC) New York, NY

New York, NY

MAISON KAYSER USA, continued

MARCH ‘18 - MAY ‘19

SEP ‘16 - MARCH ‘18

CFO - COO

• Opening new market in Washington DC (2 new stores for which leases were already signed in prior years)

• Opening of 9 stores in NYC, including 3 Grab & Go only Stores

• Mentor organization to implement all new financial systems at the store level: 25% reduction of the labor force, completely offsetting the impact of the minimum wage increases in NYC.

• Implementation of New Waste processes leading to a reduction from 4% to 2% in 6 months

• 15% improvement in customer service through Mystery shopper program CFO

• Change all reporting system (Sales, Labor and COGS) to create dashboards/store scorecards to identify inefficiencies and improve decision making process

• Implemented Crunchtime as a new procurement/ordering system

• Raised $35M of funding

• Consolidated all Financials statements leading to a reduction of half of the Account- ing/Finance Department

• Saved ~$200k+ in insurance premiums

GOGOTECH II, LLC New York, NY

SEP ‘13 - SEP ‘16

$200M online retail group operating multiple websites and developing unique creative content with over 30M unique visitors, almost 150k orders per month and over 60 major brands from Telecommunications and GPS to Fitness, Personal Care, Mattresses and Pet Supplies. With over 130 employees in the US and almost 250 internationally (India), Gogotech internally manages the full retail circle from Paid Search, SEO, content, content marketing, design, branding, video pro- duction, affiliates channels – Amazon, Walmart, eBay, etc. -, customer service and fulfillment CFO - COO

• Created and implemented a budget, new financial KPI’s, contribution and EBITDA analysis by Brand (Garmin, Panasonic, Oral-B, Simmons, Petsafe, etc.), Channel

(PPC, SEO, Email, Marketplaces, Amazon, Walmart, Affiliates, etc.), Category (Fit- ness, GPS, Mattresses, Pet, etc.), Team and Store (websites), which helped to drive 24% top line growth and 52% bottom line savings in 18 months.

• Responsible for refinancing Company debt, resulting in $800k+ of interest cost savings and reduction of Long Term Liability by 40%, additionally renegotiated the financial covenants.

• Streamlined the Financial closing process to be completed by the 20th of each month.

• Negotiated a supplier credit line, which generated an additional $4M in cash avail- ability.

• Renegotiated our shipping contracts leading to over 1.2M in gross savings.

• Saved $42k in insurance premium and $76k in 401k fees. Accounting & Financial Achievements:

GOGOTECH II, LLC, continued

Amazon, Walmart and other Marketplaces (BestBuy, New Egg, etc.)

• Tripled Amazon revenue to become one of its top third party sellers in just 7 months.

• Implemented PPC programs on Amazon and Marketplaces, increasing slow mover sales by 60%.

• Implemented a Channel Advisor platform, which resulted in a Walmart contract and a direct incremental impact of $15-20M in revenue.

• Directly responsible for $3.6M of incremental contribution in a 12-month period. Call Center:

• Instituted new call center programs generating over $400k of yearly incremental contribution.

• Turn the Customer service department from a cost to a profit center

• Reduced overall calls costs by 55% by using VoIP.

• Increased sales conversion by 25% in 2 months.

• Revamped IVR, CRM and overall phone infrastructure, resulting in 34% reduction in number of calls taken by customer service reps, allowing increased first call automat- ed resolutions.

Other Accomplishments:

• Connected phone sales to Google Analytics allowing 20% savings in campaign costs

• Worked closely with Google and Bing team to implement new IT projects that were significant in sustaining growth (Google +6%, Google PLA +28%, Bing +48%).

• Started selling products in Canada through Amazon FBA and set up foundation of international expansion

• Led 2 major office moves for both HQ and Warehouse (from 18k sf to 30k sf) with zero business interruption.

Operations & Business Growth Achievements:

ATLANTIC COAST MEDIA GROUP Jersey City, NJ

JUNE ‘11 - SEP ‘13

$300M e-Commerce and direct marketing firm specializing in skin care products Vice President, Finance

• Created Budgets and P&L’s by Brand, Product line, Channel (Offline - TV, Radio, Print; Online – Affiliate, Email, SEO) and Division (Retail, Direct Response, HSN, etc.), resulting in 22% YOY growth.

• Modeled 13-weeks Cash Flow, which helped identify the capital needed to aggres- sively penetrate the retail/wholesale market (Sephora, Big box stores, etc.).

• Helped restructure debt resulting in a 50% increase in Company’s line of credit.

• Oversaw the Treasury department and AP process, resulting in an excess cash flow to invest on several new brand acquisitions (Miracle Skin Transformer, Keranique, Celtrixa, etc.).

• Performed all due diligence prior to any acquisitions, which resulted in a 45% ROI improvement.

Vice President, International Expansion

• Provided strategic international market penetration analysis in the UK, Canada and New Zealand.

• Created business plan, studied strategic alliances and developed scenarios to pre- pare a plan of action.

• Defined international accounting and tax structures.

• Helped define new creative/offers/products with Marketing and Operations.

• Evaluated human, technical and financial implications on the Company in order to expand internationally.

ARGENT TRADING INC New York, NY

FEB ‘02 - MAY ‘11

$150M+ Global corporate bartering firm that enables large companies, to restore value from under-performing assets. With 100+ employees in 16 countries, Argent Trading added value mostly through its expertise across all forms of Media

& Advertising Channels (Print, Radio, TV, Networks, Hispanic, Online, etc.) CFO

• Ensured accounting compliance and directed financial audits in 6 different countries

(US, UK, France, Brazil, Belgium and Germany).

• Created new monthly detailed analyses of P&L, comparisons vs. budget and prior periods, forecasts with each country managers resulting in 25% reduction of operat- ing expenses while sustaining and improving revenue.

• Implemented new cash management practices resulting in hundreds of thousands of dollars in interest earned per year, and the minimization of currency exposure (7 different currencies).

• Responsible for the due diligence for 3 different rounds of financing resulting in rais- ing $8M in PE financing.

Accounting and Financial Achievements

• Assisted the international acquisition team and CEO in engineering more attractive financial solutions for prospective clients, which resulted in a 40% increase in signed contracts in one quarter.

• Changed the international business structure from ownership to partnership in 5 different countries (Greece, Spain, Mexico, Italy and Brazil) and aided in the opening of new potential revenue streams (Korea, China).

Operations and Business Development Achievements

OTHER PROFESSIONAL EXPERIENCE

NOV ‘00 - OCT ‘01

JAN ‘98 - MARCH ‘00

APRIL ‘96 - DEC ‘98

OGLIVY PR WORLDWIDE - Business Manager New York, NY Global PR agency with specialties in Healthcare, Consumer Marketing, Corporate, Public Affairs and Technology.

AFRIPA TELECOM - Dir. of Operation Africa and France Startup created in 1998 to build the first private data transmission network by satellite and an international gateway through its Paris office. Going from $0 to $58M in revenues in 3 years, from a few employees in one office to 100+ employees in offices in seven countries worldwide.

STRATEGIE AND MUTATION - Int. Business Consultant France Consulting firm, sponsored by the European Union and specialized in Strategic Business Network development in various industries: Publications, Biotechnologies, Healthcare. Internet, etc.

EDUCATION University of Paris 13

MBA, “Ingenieur-Maitre” with major in Business Strategy and Development University of Technology

Associate BA, “DUT” in Computer & Electrical engineering (VB, C+) University Paris 7, Jussieu

Math/Physics

LANGUAGES

Fluent in English,

Spanish and French.

Basic knowledge

of Italian and Portu-

guese.

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