Nicole Sborz

Nashville, TN, U.S.A +1-570-***-**** ad06b3@r.postjobfree.com https://www.linkedin.com/in/nicole-sborz/

SUMMARY

Experienced, interactive marketing and digital content leader, who has managed the search, retail, and social efforts across all digital channels and verticals. I have worked with startups to Fortune 500 companies, managing annual budgets between $4-$150 million with a mix of lead generation, ecommerce, and brand awareness. My career started off with hands on keyboard execution, however I have spent the last six years focusing on business management including mentoring and coaching, P&L management, client management and communications. Loyola, Quinlan School of Business educated.

TECHNICAL SKILLS: Performance Marketing, Data Analytics, SEO/SEM Marketing, Social Media Marketing, Retail Marketing, Global Marketing Strategy, Brand Strategy, CRM Management, Budget Management, Coaching/Mentoring, Quarterly Reviews, Executive Presentations, Communications, Client Presentations

VERTICAL EXPERIENCE Auto, Retail, Tech, SaaS, B2B, D2C, CPG, Luxury, Finance, Startup and Non-profit

PROFESSIONAL

Metropolis Technologies, Inc. Nashville, TN, U.S.A

Director of Marketing 09/2022- 12/2022

Led internal and external marketing communications transforming the company from the start-up investment phase into its first successful commercial awareness and lead generation programs.

●Led content creation ideation and development

●Developed Marketing Positioning framework

●Worked with Growth team to develop CRM framework

●Built and executed Search and Social campaigns focused on lead generation

●Worked with Analytics team to build out KPI and reporting framework

Mindshare Chicago, IL, U.S.A

Group Account Director 03/2020- 09/2022

Led Search, Social and Retail digital strategy with the objective to align tactical execution and program direction to achieve client goals and provide positive results across multiple brands. Clients included Kimberly-Clark, Clarins, David Yurman, Regions Bank, Viasat, CBRE, Wall Street Journal and Tyson Foods.

●Managed and mentored a team of 33 direct reports across multiple clients

●Led strategy, execution, and reporting for digital media programs

●Consulted on brand management and global media initiatives

●Developed CRM strategies within paid media

●Helped manage P&L, contracts, and resourcing across client portfolio

Publicis Media Chicago, IL, U.S.A

V.P. Global Group Account Director 03/2019 – 03/2020

Led the transition of Search and Digital Retail strategy and activation from US focused to seamless global brand experience. Clients included Hewlett Packard and Hewlett Packard Enterprise.

●Managed and mentored a team of 7 direct reports locally and 15 global reports

●Led global strategy, execution, and reporting for digital media programs

●Facilitated client channel partner marketing education series

●Composed Agency POVs and white papers aiding in thought leadership

●Helped manage P&L, contracts, and resourcing across client portfolio

●Consulted on strategy for new business opportunities

Group Account Director 01/2018 – 03/2019

Led Paid Search and Paid Social strategy and execution across multiple clients in adherence with client goals. Clients included NEXT, Hewlett Packard and Hewlett Packard Enterprise.

●Directly managed a team of 6 reports in the US and indirectly helped manage 3 additional regions globally

●Led client communication, account planning, QBRs, marketing strategy, execution, reporting/KPI strategy, cross-agency collaboration for several stakeholders

●Consulted on Paid Search and Paid Social strategy for global projects

●Managed vendor relationship and contracts

Account Director 01/2016 - 12/2017

Led regular strategy sessions with the objective to align on tactical execution and program direction; providing strategic guidance for integrated SEM and Social strategies to achieve client goals and provide positive results. Clients included Hewlett Packard and Tena.

●Directly managed a team of 6 reports

●Led client communication, account planning, marketing strategy and digital execution

●Responsible for data and analysis of performance marketing programs

●Consulted on Paid Search and Paid Social strategy for global projects

●Built and presented QBR and monthly reporting to client senior leadership

Senior Account Manager 07/2015 - 12/2015

Managed Paid Search strategy, execution, and reporting to drive US retail sales. Clients included Hewlett Packard.

●Assisted in client communication, account planning, and marketing strategy

●Managed digital execution and optimizations

●Managed data and analysis of performance marketing programs

●Supported QBR and monthly reporting to client senior leadership

Account Manager 06/2014 - 07/2015

Managed Paid Search strategy, execution, and reporting to drive sales for D2C and leads for B2B. Clients included Hewlett Packard.

●Assisted in client communication, account planning, and marketing strategy

●Managed digital execution and optimizations

●Managed data and analysis of performance marketing programs

iProspect Chicago, IL, U.S.A

Search Marketing Coordinator 03/2013 - 06/2014

See3 Communication Chicago, IL, U.S.A

Marketing Coordinator - Internship 09/2012 - 12/2012

BioReliance Rockville, MD, U.S.A

Order Management Specialist - Contract Position 01/2011 - 08/2011

Johns Hopkins School of Public Health Baltimore, MD, U.S.A

Lab Manager/Research Technician 10/2008 - 05/2010

EDUCATION & OTHER

Loyola University, M.B.A Chicago, IL, U.S.A 2013

The Pennsylvania State University, B.S. Biology State College, PA, U.S.A 2008

PUBLICATIONS: Clarke G. Tankersley, Dimitrios Georgakopoulos, Wan-Yee Tang, Eric Abston, Alexis Bierman, Nicole Sborz. “Effects of Ozone and Particulate Matter on Cardiac Mechanics: Role of the Atrial Natriuretic Peptide Gene.” Toxicological Sciences, Volume 131, Issue 1, January 2013, Pages 95–107.

OTHER EDUCATION: Google Certified, Meta Certified, Amazon Retail Certified

INTERESTS: Travel, Reading and Fitness

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