SHAWNA ELLEFSON

Auburn, CA ***** 530-***-**** ad061h@r.postjobfree.com

TERRITORY SALES MANAGER

“Leveraging well-honed sales & account management acumen to drive revenue maximization within assigned territories.” PROFESSIONAL SUMMARY

Award-winning, determined, and competitive Sales Professional with over 20+ years of experience performing strategic planning and developing data-driven plans to further account growth and achieve optimal sales performance.

Proficiently steer direction on the sales and client service aspects, including connecting with prospects, identifying client needs, and providing product recommendations to successfully secure deals and partnerships.

Leverage sales acumen and relationship-building skills in developing processes aligned with business objectives, ensuring delivery of customer-centric products and the achievement of goals to ensure business continuity.

Bolster sales & business growth by formulating strategic account plans, proposals, goal setting, & staff development. CORE COMPETENCIES:

Sales Management • Remodeling Industry • Territory Management • Account Management • Cross-Functional Leadership Lead Development • Relationship Building • Sales Forecasting • Customer Acquisition • Communication & Negotiation Revenue Retention • Staff Training • Sales Penetration • Sales & Profitability • Project Management • Merchandising Purchase & Distribution • Advertising • Product Knowledge • Handling Purchase Orders • Outside Sales • Commercial Sales Technical Skills: Microsoft Office Suite (Word, Excel, PowerPoint) Tableau Salesforce CRM Social Media Platforms (Twitter, Instagram)

PROFESSIONAL EXPERIENCE

CAMBRIA SURFACES Greater Sacramento Area

Market Representative March 2021 - Present

Leverage sales and marketing knowledge in managing and nurturing relationships with 1,000+ accounts selling Cambria Quartz countertops, consistently exceeding sales targets through strategic planning, market analysis, and effective communication.

Orchestrate private client events and utilize strategic social media marketing to enhance brand visibility and engagement.

Prioritize strategic planning and analysis of trends to extract business opportunities and bring overall revenue increase.

Extend administrative support in streamlining account management operations through the proficient use of Salesforce.

Expertly deliver persuasive product presentations with clients and key prospects to convert leads into valuable sales. MARAZZI TILE Reno, NV & Truckee, CA

Account Manager October 2019 - January 2020

Utilized strategic leadership skills in managing accounts, proactively cultivating sales goals, identifying growth opportunities, and implementing diverse sales penetration techniques to foster a dynamic environment for product sales and account expansion.

Collaborated with industry professionals, including designers, builders, and retailers, to coordinate the alignment of products with specifications and tailor showroom experiences, resulting in positive brand impression & client satisfaction.

Tailored and designed customized sample boards to meet client requirements and enhance product presentation.

Captured audience attention and product awareness through engaging presentations on the latest tile & setting materials.

Ensured availability and ordering of materials through consistent monitoring and organization of tile display inventories.

Drove sales growth by transforming profitable channels and engaging in events to secure partnerships with prospects. TAHOE SPECIALTY Tahoe City, CA

Showroom Manager February 2017 - September 2019

Skillfully supervised a home design showroom presenting tile, hardwood, window coverings, and carpet products, servicing the Tahoe region while efficiently managing a $1.2M+ book of business across around 50+ accounts.

Worked with homeowners and cross-functional teams to execute high-profile, large-scale ventures; served as a Project Manager, overseeing proposals, and conducting a meticulous inspection of projects to ensure timely completion.

Monitored team performance to amplify product and service awareness and drive notable enhancements in profitability.

Applied a proactive "Strike while the iron is hot" mindset to submit and execute design proposals and secure deal closures.

Established a robust support system, which decreased workload and heightened productivity for Sales Representatives. Page 2 Professional Experience Continued

SHAWNA ELLEFSON

530-***-**** ad061h@r.postjobfree.com

RENO MEDIA GROUP Reno, NV

Account Manager February 2015 - January 2017

Demonstrated sales and account management skills in effectively promoting and selling a comprehensive range of offerings, including airtime, events, and digital marketing packages, showcasing an understanding of client needs to drive successful sales.

Built and nurtured a sustainable sales pipeline, ensuring consistent business growth and revenue generation.

Significantly drove business expansion by conducting diligent cold calling sessions to proactively generate new leads.

Proficiently handled all facets of the sales process, including proactive customer service and meticulous order and spot management, ensuring seamless and efficient operations while delivering exceptional client satisfaction.

Maximized knowledge of market trends and demographics to tailor custom packages that effectively achieve sales targets. EDUCATION

ASSOCIATE OF ARTS (A.A.)

MTI College of Business

Relevant Coursework: Business, Marketing, Business Development, Business Office PROFESSIONAL ORGANIZATIONS

Member

National Kitchen & Bath Association (NKBA)

April 2020 - Present

AWARDS & RECOGNITION

Vendor of the Year Award

National Kitchen & Bath Association December 2022

VOLUNTEER EXPERIENCE

Organizer/Volunteer Sacramento Food Bank December 2011 - Present Project Supplier/Coordinator Volunteer Wounded Warrior Project January 2019 - January 2020 Organizer/Volunteer Saint Joseph’s Women Shelter December 2012

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