Victoria Cunningham

ad05t8@r.postjobfree.com 714-***-****

https://www.linkedin.com/in/victoria-cunningham/

SUMMARY

A highly accomplished and forward-thinking senior marketing manager with extensive experience in planning and implementing marketing strategies to achieve bottom-line targets. Expert in partner marketing and campaign execution. Track record of managing and maintaining budgets, organizing events, establishing brand identity, and streamlining processes. Well versed in steering marketing campaigns, optimizing digital traffic, promoting products, and conducting market research. Excels at defining best-in-class approaches, scheduling content calendars, and reaching B2B and B2C marketing objectives with a data-driven mindset. Instrumental in fostering and strengthening professional relationships at all levels. Articulate communicator; equipped with extraordinary interpersonal, analytical, problem-solving, and decision-making skills while thriving within fast-paced and challenging environment. CORE COMPETENCIES

Design, Creation and Delivery of Marketing Materials and Programs Digital Marketing & Social Media Channel Marketing Saas Relationship Building Traditional Media and Digital Media Pay Per Click (PPC) Marketing & Brand Management Detail Oriented Event Strategy Data Driven Approach Content Creation and Copywriting Editing Event Planning & Execution Pre- and Post-Event

Communications Guru CRM ABM Creative Problem Solver

Landing Page Development Strategic Planning Customer Experience Customer Success Innovative Market Trend Analysis Analytics Vendor Management Online

Campaigns Administration Leadership & Team Engagement

Cross-functional Collaboration in Team Environment Thrives on Challenges Negotiations Queen Team Building Develop SOP and Communication Protocols Embraces Change Cloud Vendor Sourcing Service Excellence

Project Management Go-to-market Strategy (GTM) KPIs Flexible Progressive Kindness

EXPERIENCE

INGRAM MICRO, Global Senior Marketing Communications Manager, 2013- 2023, Irvine CA

• Increased brand equity and engagement: Formulated communications plan to enhance brand equity and increase engagement for the global leader in technology.

• Supported and oversaw marketing communications activities from planning to completion – setting goals and timelines and implementing programs and projects to raise brand awareness and interest.

• Generated demand and leads: Created and executed plans to effectively implement projects to exceed goals, developed and created marketing resources that express the benefits of products, and built and executed multi-touch account-based marketing (ABM) programs and partner marketing campaigns.

• Developed and created marketing resources that express the benefits of products, including printed collateral, product videos, testimonial videos, email, social media, digital campaigns, demand generation, events, webinars, paid media and website copy and other assets in compliance with brand guidelines.

• Drove cohesive marketing communications campaigns that championed our market position, established thought leadership, and engaged and moved audiences to purchase solutions.

• Coordinated campaign rollouts among regional teams aligned with the businesses’ goals while monitoring, tracking, analyzing and reporting marketing KPIs.

• Maximized marketing budget: Spearheaded over 100 media campaigns, developed media-related strategies, and defined trade show schedules, while saving over 10% on each event and media purchase.

• Grew and engaged partners: Lead all integrated marketing efforts to maximize partners growth and engagement. Built and executed multi-touch account-based marketing programs and partner marketing campaigns by maximizing MDF. Built customer and partner co-innovation programs, partnering with other areas such as engineering and sales to ensure excellence in the customer journey, and high business impact.

• Built strong relationships with stakeholders: Foster relationships with Executive Management and engaged with subject matter experts, customers and partners, vendors and suppliers.

• Solution oriented: Developing and delivering content that is relevant, timely and impactful at each stage of the customer decision journey in the relevant communications messaging and channels.

• Content marketing and messaging with an end-user focus and ability to write, proofread, and edit creative and technical content across different mediums.

• Conducted market research and analyzed trends to identify new marketing opportunities. Victoria Cunningham, Page 2

INGRAM MICRO, Account Manager - Marketing Services, 2008-2013, Irvine, CA Devised and executed promotional strategies. Sold trade shows to vendor partners as well as programs internally to vendors, including digital ads, collateral, direct mail, and print media. Organized and managed trade shows. Served as direct line of contact between clients and marketing company. Contacted new and existing clients and improved customer satisfaction and retention while overseeing client projects.

• Created partner programs to deliver creative services to over 200 vendor partners while competing internally with over 70 in-house programs.

• Acted as exclusive media buyer for company and affiliates. Created plans and implemented promotional strategies for over 15 business units to meet – and exceed -- goals.

• Achieved an overall profit margin of 40% and established / maintained strong relations with vendors.

• Increased profit from 9% to 26% in one quarter by selling quarterly publications to vendor partners. ADDITIONAL EXPERIENCE

LOUIS & COMPANY, Product Marketing Manager, 2003- 2008, Brea, CA Developed and executed promotional strategies, marketing plans, vendor communication, sales force communication, sales forecasts, trade show planning, new product evaluation, forecasting, and pricing strategies. Developed training materials associated with the introduction of new products. Traveled nationally with Sales Representatives, meeting with existing and potential customers. Evaluated sales and margin performance and prepared reports. Actively sought and reported competitor and market intelligence, changes in market / customers, and new products or customer services / capabilities. Partnered with the Marketing Department on development of advertising, sales promotion, and promotional programs.

LUNA ROSSA, Product Marketing Manager / Business Development Manager, 2000-2003, Corona, CA Oversaw day-to-day operations of 2-person $1.5 million gourmet foods company, including customer service, broker management, online sales, marketing development, sales forecasting, production forecast, financials, supply chain development, transportation and logistics, customs compliance, accounts payable / receivable, vendor contract negotiations, art production, trade show coordination, and new business development.

SYNERGY, INC Advertising and Design, Senior Account Executive, 1996 – 2000, Santa Ana, CA Foodservice agency. Account development through implementation of creative strategies, project management, client and account management, strategic planning of major agency accounts, print and collateral production coordination and trafficking, design interface, media planning, placement and trafficking, minor art production, direct coordination with vendors (printers, film houses, all media), vendor contract negotiations, budgets, agency billing, market research, marketing proposals, event planning and coordination, trade show coordination, press release writing and media placement coordination, new business solicitation and new business pitches. Clients included: Hunt-Wesson Foodservice, Schwan’s, Sabatasso, Presto Foods, Savoury’s Inc., Frionor Foods and Luna Rossa Gourmet Foods. PROFESSIONAL DEVELOPMENT

Grow with Google, Project Management Certification, 2023 EDUCATION

CALIFORNIA STATE UNIVERSITY, Fullerton, California BA, Communications TECHNICAL SKILLS

PC-based & Mac-based systems Microsoft Office (Excel, Word, Publisher, PowerPoint, Sway, Stream) Google Docs Cvent Social Media Smartsheet l Asana Adobe Creative Suite (Illustrator, Acrobat, Paint) SAP Podio SharePoint Salesforce Marketo HubSpot QuickBooks l Google Analytics

VOLUNTEER EXPERIENCE

Manager of Girls’ Lacrosse team at Santiago High School, Corona, California Treasurer of US Lacrosse, Orange County, California Ingram Micro Philanthropic Committee – Blood Drive Liaison

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