LIZ HOOD

SEO and Marketing Professional

918-***-****

ad05oe@r.postjobfree.com

https://www.linkedin.com/in/lizhood1

PROFILE

18+ years of experience in product marketing, marketing management, Google Analytics, Google Ads, SEO, and Social Media Management. Proficient at MS tools and Adobe Creative Suite with strong organizational skills and a keen eye for effective communication. Adept at strategizing and executing marketing campaigns in different markets. EDUCATION

Bachelor of Arts and Sciences

Multidisciplinary Studies in Photography and Videography University of Oklahoma, 2013

EXPERIENCE

Marketing Coordinator, Oliver Inc.

12/2021 - present

● Revitalized email marketing leading to more sales and higher CTR

● Strategized new marketing efforts to streamline our efforts and broaden our reach

● Tracked and Tested Marketing Data and Realigning goals and strategy based on the results

● Design and produce company backdrops, brochures, social media posts, posters, and t-shirts to communicate company branding and values

● Develop and publish content for SEO-optimized web pages and social media platforms for multiple company divisions as well as oversee google adwords

● Coordinate trade shows for the three different divisions based in Tulsa Marketing Manager, Specialty Materials

07/2008 - 12/2021

● Managed both the Marketing and Samples Department- six employees total

● Created and maintained Google Search and Display Ads combined with compelling Landing Pages to Capture Leads

● Created powerpoints and presented product info for sales teams and end users

● Product research and development while training customer service and sales on the unique selling propositions as well as how to offer tech support

● Responsible for issuing briefs on products from competitors and any changes in our products to all divisions and remote workers

● Directed all Marketing/Branding for main Brand, our Retail Store Brand, and E-commerce Brand

● Develop and publish content for SEO-optimized web pages, email distribution, and social media

● Updated website to include recent news, upcoming events, and product updates (Wordpress)

● Develop trade show listings and marketing materials to raise brand awareness

● Coordinate both short-term and long-term marketing campaigns

● Develop, edit, and publish video shorts for YouTube based on current video trends

● Shoot and edit photography and video footage

● Communicate marketing and budget information with outside agencies and internal divisions

● Coordinate trade show dates, crate shipping, and all related marketing materials

● Write press releases and blogs and content for industry publications and trade magazines