Genevieve Keller

Designer / Developer - Cast Shadow Design, Inc

Bonita, CA 91902

ad05o9@r.postjobfree.com

+1-619-***-****

Over twenty five years' experience in web design and development. Also experienced in project management, information architecture, wireframing, conversion optimization and design, landing page optimization and design, social media management, Google analytics, email marketing, Wordpress and other CMS platforms, sales customization, & more

Experience with design, development and rapid prototyping tools including Adobe Photoshop, Illustrator, Premiere, XD, Acrobat and Mockflow.

Experience with both Windows and Mac environments

Authorized to work in the US for any employer

Work Experience

Designer / Developer

Cast Shadow Design, Inc - San Diego, CA

December 1998 to Present

Planning, designing, developing and maintaining websites for a variety of industries. Including: graphic design, programming, client meetings, project planning / coordination, industry research and more. Previous projects include work for Stanford, Mazda, Sempra Energy, Peregrine Systems, San Diego CONVIS, and more

Portfolio available at www.castshadow.com or www.facebook.com/castshadow (newer projects may not be represented depending on NDA status)

Web Design Specialist

Holly Yashi Inc - Arcata, CA

April 2022 to May 2022

Reported directly to CEO

Assisting the owner of the company with recommendations and reviews of current company web practices. Sitting in on meetings with technology vendors to ascertain their fit for company needs. Talking with staff members to better fit their role to their skill set. Developed a 2 year plan of updates and changes for both B2C and B2B websites.

Web Designer / Developer

Elements Behavioral Health - San Diego, CA

April 2013 to August 2015

Website design and development focusing on project management and Wordpress CMS. Includes: Design, develop, test and monitor multiple main and microsites. Downloadable marketing materials, landing page optimization, conversion design, A/B Testing. Photo management and audit across all facility sites for mental health licensing.

Conversion Designer

Site Tuners - San Diego, CA

February 2010 to March 2012

Design for conversion optimization. Included: listening to conversion review calls and determining how to implement the suggestions into a new design. Create wireframes, mockups, and Photoshop deliverables. Manage multiple projects to completion.

Assistant Designer / Production Artist

MKC Design - San Diego, CA

January 1996 to December 1998

Assistant designer/production artist. Clipping photos, prepping files for print. Copy writing and proofing. Photo editing and retouching.

Quality Assurance Coordinator

Directions In Research, Inc - San Diego, CA

June 1995 to December 1998

Oversaw the QA department for a market research firm specializing in telesurveys. Included: Direct supervision of QA employees. Oversaw data review and re-categorizing responses as needed. Follow up with interview staff for clarification. Documented interview staff performance. Assisted as needed in phone room management, 3 daily shifts of 100+ employees each. Education

Some College in Business Management

Southwestern College - Chula Vista, CA

June 1991 to June 1996

Skills

• Adobe Photoshop (10+ years)

• Adobe Illustrator (10+ years)

• Adobe Dreamweaver (10+ years)

• Wordpress (10+ years)

• HTML (10+ years)

• CSS (10+ years)

• SEO (10+ years)

• Landing Page Optimization (6 years)

• User Experience Design (10+ years)

• User Interface Design (10+ years)

• Adobe Acrobat (10+ years)

• Email Marketing (10+ years)

• Social Media Management (6 years)

• Website Design (10+ years)

• Wireframe / Prototyping (10+ years)

• Website Development (10+ years)

• Marketing Research (10+ years)

• Content Creation (10+ years)

• Content Management Systems (10+ years)

• Branding

• Adobe Creative Suite

• Market Research

• Google Analytics

• Adobe InDesign

• JavaScript

• PHP

• Digital Marketing

• Project management

• Time management

• Web design

• MailChimp

• Copywriting

Languages

• English - Fluent

Links

http://www.castshadow.com

Assessments

Social media — Proficient

December 2021

Knowledge of popular social media platforms, features, and functions Full results: Proficient

Management & leadership skills: Impact & influence — Proficient February 2022

Choosing the most effective strategy to inspire and influence others to meet business objectives Full results: Proficient

Attention to detail — Proficient

December 2021

Identifying differences in materials, following instructions, and detecting details among distracting information

Full results: Proficient

Work motivation — Proficient

July 2021

Level of motivation and discipline applied toward work Full results: Proficient

Written communication — Proficient

February 2022

Best practices for writing, including grammar, style, clarity, and brevity Full results: Proficient

Analyzing data — Proficient

January 2022

Interpreting and producing graphs, identifying trends, and drawing justifiable conclusions from data Full results: Proficient

Graphic design — Proficient

July 2021

Using graphic design techniques and producing visual media to communicate concepts Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

Additional Information

Information Architecture and wireframes.

Conversion Optimization & Design

Social Media optimization, customization & management. Google Analytics.

Email Marketing, Constant Contact, MailChimp. Wordpress, Shopsite customization, & more CMS customization and PHP/CSS modification

Website maintenance/updates, including graphics and programming Digital Asset Management - installation and modification (server software) including graphics, PHP, HTML, CSS

eCommerce - template creation, modification, graphics updates - Wordpress, WooCommerce, and Shopsite

Build and manage membership websites with user levels, access levels, automated billing - programming and graphics

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