ADAM C. BURTON

*** ******** **. *** **

Oak Park, IL 60302

617-***-****

ad05kd@r.postjobfree.com

EXPERIENCE

ENGAGEMENT STRATEGY DIRECTOR Remote, 2021-2023

McCann Health NY - Leading global healthcare advertising agency

● Led day-to-day engagement strategy efforts for pharmaceutical brands with expertise in cardiovascular, oncology, rare disease and women’s health therapeutic areas, among others.

● Developed customer journeys, personas and other tools that leveraged sophisticated data, leading to improved messaging, targeting and measurement.

● Coordinated omnichannel planning, ensuring that campaign content was targeted, personalized, contextual and relevant.

● Shepherded engagement strategy for launch of a major cholesterol drug, resulting in successful rollout and wide exposure to both HCP and patient markets.

● Spearheaded tactical planning, conducting brainstorms, tactic development and client consultation, leading to successful engagement programs for several brands.

● Partnered with media agencies to implement successful communications plans, leading to improvements in reach and engagement.

● Guided asset development to ensure that campaign assets and materials adhered to strategies, creating cohesive and impactful content.

STRATEGY DIRECTOR Chicago IL, 2019-2020

Havas Annex Chicago - Full service advertising agency with worldwide presence

● Crafted brand-shifting strategies rooted in current culture for an iconic consumer brand. Agency received consistently high marks from the client team and is currently being considered for the company’s “Partner of the Year.”

● Led strategy team with two direct reports, providing mentorship, guidance and direction on day-to-day tasks and career development.

● Translated quantitative and qualitative research into actionable insights that drove strategic decisions.

● Developed creative briefs for a range of projects from email and direct mail campaigns to full brand refresh and multi-year planning.

MARKETING STRATEGIST/CONSULTANT Chicago IL, 2013-present Working for various marketing, advertising and digital agencies as well as independently, I crafted marketing and communications strategies for a variety of B2B and B2C clients across a wide range of industries. While much of my work centered on the digital space, I have significant exposure across all marketing channels, both traditional and emerging. With expertise in search engine marketing (paid and SEO), social media, content marketing, CRM and other areas I am well positioned to create and execute effective marketing plans in both agency and internal marketing environments.

● Led evaluation of potential Telehealth partners for a major pharmaceutical company launching a new dermatology treatment, culminating in a mutually beneficial partnership that helped educate customers about the product and increase telehealth consultations.

● Spearheaded digital aspects of recruitment marketing strategy for several Fortune 500 clients across a range of industries.

● Conducted in-depth digital audits of clients’ digital presence with detailed analyses of content, analytics and presence.

● Leveraged insights from analyses to formulate key strategies to drive improved performance across digital recruitment efforts.

● Developed engagement strategies for a range of pharmaceutical brands with a focus on rare diseases, delivering cohesive, effective digital experiences.

● Contributed research and strategic thinking to several new business pitches, leading to insightful recommendations that were noted and appreciated by potential clients.

● Spearheaded formulation of new strategic vision for a multibillion dollar dental supply firm that promises to completely transform the way the company does business.

● Designed a web governance framework and decision-making process for a major industrial manufacturer.

● Authored content for digital and traditional marketing channels leading to improved communication and customer engagement.

Notable Agency Tenures:

Imagination 2019

TMP Worldwide – 2017

Abelson Taylor – 2016-2017

Rightpoint – 2015-2016

Capra Strategy – 2014-2015

Industries Served:

Pharma/Healthcare/Dental

CPG/Tobacco

Tech

Foodservice/Restaurant

Software/SaaS

DIRECTOR OF MARKETING Rochester NY, 2010-2012

DiBella’s Old-Fashioned Submarines – 30 unit fast casual restaurant chain

● Built and managed a marketing team from scratch to own and drive all elements of the company’s marketing, including brand management, communication, promotions, media and digital presence.

● Oversaw all corporate marketing initiatives that saw physical footprint increase by nearly 100% in two years.

● Developed a new store marketing program that led to opening week revenues rise over 50% per opening.

● Coordinated and developed various aspects of a rapidly growing consumer brand including brand image, social, online, on- & off-premise marketing strategies. Company revenues increased by approximately 80% between 2010 and 2012.

● Conducted various primary research studies to better understand customer base, increasing customer engagement and satisfaction.

● Crafted social media strategy that saw the creation of Twitter and Foursquare presence, as well as 200% increase in likes of DiBella’s Facebook page.

PUBLIC RELATIONS/MARKET RESEARCH PROFESSIONAL Various locations Developed skills across a range of marketing disciplines, including PR, market research and digital/social marketing at several agencies in the Boston and Cleveland areas. Exposure to industry sectors including technology, home improvement, emerging markets and competitive intelligence

● Evaluated and optimized process for producing monthly reports for clients. Reduced the time to produce monthly client reports by 75%.

● Developed and executed online public relations plans for clients. Spearheaded online PR program for Moen that generated a 50% increase in customer reach over traditional PR.

● Delivered research and writing support to a major technology company. Contributed to significant research projects conducted by clients and offered counsel on media relations initiatives.

● Performed industry analyses on competitive media and corporate strategy and provided appropriate counsel to clients, including Hewlett Packard. Provided strategic recommendations and compiled research that helped company gain #1 market position in PC, blade server and other segments.

● Engaged in media and analyst relations program for a small B2B software company. Helped the company grow bookings by over 100% per year for three years.

● Coordinated firm-wide effort to revamp online marketing strategy, employing lead generation best-practices and initiating new website design process.

● Conducted various market research projects to examine best practices of successful marketing companies and campaigns. Findings will inform future agency client projects and new business initiatives.

● Administered phone and email interviews with corporate executives at over 200 technology companies and prime contractors. Compiled target databases for market studies and conducted primary and secondary research with identified contacts.

● Wrote vendor profiles and analyses for market research reports covering embedded hardware technologies. Prepared press releases announcing publication of new research studies. EDUCATION

CARNEGIE MELLON UNIVERSITY Pittsburgh, PA

Master of Business Administration - MBA

● Concentrations: Marketing, Strategy, Organizational Behavior

● Memberships: Marketing, Technology, Consulting, Organizational Leadership, Energy Clubs, Net Impact HARVARD UNIVERSITY Cambridge, MA

Bachelor of Arts in History

● Graduated cum laude, Member of Sigma Chi Fraternity – Vice-President (two terms), Alumni Relations Chairman

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