Supply Chain Store Manager
Resume:
Chris Gupton
Waxhaw, NC *****
***********@******.***
SALES LEADER
Consumer Packaged Goods
Performance driven sales professional with critical experience leading sales efforts for consumer-packaged companies. Extensive background that demonstrates ability to manage complex business challenges, evaluate productivity initiatives and implement operational plans designed to exceed productivity goals. Passionate, persuasive leading field sales, category management teams and cross functional teams that encourages growth of the brands. Talented in developing and nurturing customer relationships. Skilled in directing and leading organizational change. Experience with the following large format customers: Food Lion, Publix, Harris Teeter, MDI, Ingles, Food City, SEG, W Lee Flowers and Piggly Wiggly Charleston.
Core Qualifications
Sales & Marketing
Strategic Business Planning
Generate New Business
Supply Chain / Logistics
Merchandising
Distribution Expansion
POS Merchandising Programs
Product Development
New Item Introduction
Understanding of the P/L
Budgeting and Forecasting
Key Customer Relationships
Professional Experience
Nabisco, Charlotte, NC June 2023 - Present
CUSTOMER SALES MERCHANDISER
Carry out in store visits according to Mondelez visit method to cover any sales related issues.
Order product (via iPad tablet) for shelf display to insure stock conditions.
Ensure Nabisco leading brands (Oreo, Ritz, Chips Ahoy, Triscuits among others) are well represented, stocked, and maintained through the implantation of Mondelez guidelines for merchandising.
Enhance seasonal sales, seasonal displays, and new product launches with store manager.
Track any issues with the store manager keeping in mind that safety is first and foremost.
Advantage Solutions, Charlotte, NC 2022 – 2023
Leading provider of outsourced sales and marketing solutions to consumer goods companies and retailers
CLIENT SERVICES MANAGER (2/2022 – 1/2023)
Responsible for the sales of major large format customers that includes frozen and fluid items.
Have responsibilities within the execution of strategic plans, business plans, budgeting
Execute new strategic initiatives for the account or the assigned categories
Responsible for representing 18 manufactures
PET Dairy, Charlotte, NC 2019 – 2022
For more than 85 years, PET Dairy has manufactured a wide range of dairy products fresh from dairies located throughout the southeastern U.S.
SALES MANAGER (7/2019 – 1/2022)
Responsible for the sales of major large format customers that includes frozen and fluid items.
Presented promotional calendars, new items and suggested planogram changes
Provided POS materials to help generate sales
Handled resets and new store openings
Managed broker network
Dean Foods, Charlotte, NC 2011 – 2019
Dean Foods was an American food and beverage company and the largest dairy company in the United States. The company's products included milk, ice cream, dairy products, cheese, juice, and teas. It processed milk in the United States under a number of regional and national brands.
DIRECTOR OF SALES – ICE CREAM (7/2015 – 7/2019)
Responsible for leading the portfolio of Dean Foods Ice Cream business in the Southeast in all retail formats with annual sales of $500 million
Build annual operating plans by division and region
Provide direct input to the P&L for the region
Expanded portfolio to other regions in the country
Integrated sister companies’ brand into the South Region portfolio
Execute and develop sales strategies for each of the individual brands
Work directly with cross functional teams delivering sales and margin targets
Establish branded trade guidelines for customer promotional calendars
Prepare presentations for sales/broker teams to deliver new items and annual plans
Manage various formats of customers ranging from warehouse, DSD and distributors
Communicate clear direction in a timely manner to a diverse range of stakeholders
Manage a broker network
Use syndicated data to identify new opportunities and adjust to make annual plans
DIRECTOR OF SALES – LARGE FORMAT (3/2013 – 7/2015)
Expanded business by 35MM gallons or $400 million dollars
Expanded ice cream business in over 800 stores
Managed promotional process from the planning stage to execution to meet both internal and customer demands
Collaborated in Joint Business Plans
Worked with Supply Chain/Logistics in a Cross Functional manner
Managed 3rd party warehouse that supplied retailer
Built strong customer relations to become preferred vendor of choice
DIRECTOR OF SALES – ICE CREAM (3/2011 – 3/2013)
Responsible for leading the portfolio of Dean Foods Ice Cream business in the Southeast in all retail formats with annual sales of $400 million
Build annual operating plans by division and group
Provide direct input to the P&L for the region
Execute and develop sales strategies for each of the individual brands
Work directly with cross functional teams delivering sales and margin targets
Establish branded trade guidelines for customer promotional calendars
Prepare presentations for sales/broker teams to deliver new items and annual plans
Manage various formats of customers ranging from warehouse, DSD and distributors
Communicate clear direction in a timely manner to a diverse range of stakeholders
Manage a broker network
Use syndicated data to identify new opportunities and adjust to make annual plans
PET Dairy, Charlotte, NC 2000 – 2011
For more than 85 years, PET Dairy has manufactured a wide range of dairy products fresh from dairies located throughout the southeastern U.S.
SALES MANAGER – LARGE FORMAT (10/2009 – 3/2011)
Lead the PET Ice Cream division which is $125 million in sales developing programs to deliver annual operating income.
Develop promotional plan approach and rate guidance
Build key account plans and new item presentations
Manage broker network
Disseminate information from ice cream leadership
Ongoing market and store rides with key account managers
KEY ACCOUNT MANAGER (4/2000 – 10/2009)
Responsible for the sales of major large format customers that includes frozen and fluid items.
Presented promotional calendars, new items and suggested planogram changes
Handled resets and new store openings, as well as providing POS materials to generate sales
Managed broker network
Nestle USA, Greenville, SC 1996 – 2000
150 years of expertise in nutrition, health and wellness.
KEY ACCOUNT MANAGER (4/1996 – 4/2000)
Responsible for sales in for all Nestle products at BI-LO and Ingles stores.
Built relationships at store level to ensure 100% distribution of products.
Gained additional space on high volume items as well as obtaining secondary placement for sale items
Built relationship with all departments within the chain
IAMS PET FOOD, Greenville, SC 1994 – 1996
Iams Company is a manufacturer of premium dog and cat foods which are distributed only through veterinarians, animal breeders, and specialty pet stores.
ACCOUNT MANAGER (1/1994 – 4/1996)
Managed territory calling on chain stores, independent stores, veterinarians and kennels
Responsible for managing budget and operating expenses
Responsible for continually rebuilding displays for seasonal items, new items,
Work closely with distributor and customer to build inventory and displays
Acosta Sales, Greenville, SC 1994 – 1996
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service.
TERRITORY MANAGER (1/1994 – 4/1996)
Called on 150 BI-LO stores making sure the brands represented had 100% ACV
Performed demos, product transfers and participated in new store openings
Trained store personnel to properly manage their grocery department
Designed an in-house training program for merchandisers
Conducted sales calls to Buyers, to set up promotions, report sales numbers,
store trainings and planogram improvements based on sales
Education
Florida State University, Tallahassee, Florida
Bachelor of Science-Management
Central Florida Community College, Ocala, Florida
Associates of Arts
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