Social Media/Digital Marketing Specialist
Resume:
Lauren E. Brajer, M.A. Manahawkin, NJ 973-***-**** ad05dr@r.postjobfree.com
Certified Public Relations Specialist with experience in the non-profit & for-profit sectors
EXPERIENCE
ARCADIA PUBLIC RELATIONS
FOUNDER
● Established a successful freelance venture aimed at aiding nonprofits, restaurants and entrepreneurs during the challenging landscape of the COVID-19 pandemic
● Strategically created and managed bespoke social media strategies tailored to each sector, resulting in increased ROI, amplified event attendance and expansion of customer bases for diverse clients
2021 - PRESENT
DEFINEDLOGIC/DEFINEDTALENT/GERENT DIGITAL
MARKETING MANAGER
● Led the development and execution of data-driven marketing content calendars, fostering increased sales and heightened brand awareness for B2B/B2C clients
● Orchestrated a 26% growth in DefinedTalent's LinkedIn audience within 90 days
● Managed both social media channels and internal team projects within an Agile environment, ensuring efficient workflows and timely project deliveries
● Successfully oversaw the execution of multiple client projects and internal team initiatives utilizing Agile methodologies, ensuring adaptability and high-quality outcomes
● Developed and supervised a dynamic marketing intern program, fostering talent development and contributing to the team's overall success
2019 - 2020
RIZCO
SOCIAL MEDIA & CONTENT SPECIALIST
● Developed and maintained a comprehensive social media content calendar for five major clients, notably an international gymnastics brand, Plum Practicewear
● Managed daily operations of client social media channels, ensuring consistent and engaging content delivery
● Conducted in-depth research, curation, publication, and analysis of monthly social media reporting and analytics to assess campaign effectiveness and guide future strategies
● Curated, monitored and analyzed the performance of social media ad campaigns, optimizing strategies for increased engagement and reach
● Monitored SEO metrics and user engagement data to recommend strategies for future content optimization
2018 -2019
JON BON JOVI SOUL FOUNDATION
MARKETING & EVENTS COORDINATOR
● Spearheaded the launch of initial fundraising campaigns and established systems for tracking donor relations, contributing to the Foundation's financial growth and sustainability
● Oversaw and managed the social media presence and websites for JBJ Soul Kitchen Red Bank, JBJ Soul Kitchen Toms River, and The JBJ Soul Foundation involving strategic content planning, engagement initiatives and ensuring a consistent online brand presence across platforms
● Crafted press releases, managed media inquiries, and coordinated events, showcasing strong communication skills and adeptness in handling external communications and public relations for the Foundation
2017 - 2018
DESIGN 446
SOCIAL MEDIA SPECIALIST
● Supervised the Social Media Coordinator while overseeing departmental operations
● Crafted and executed a comprehensive social media marketing calendar, content strategies, and analytics tracking for a diverse portfolio of 25+ clients. Notable clients include Ocean County YMCA, K. Hovnanian Homes (Southeast Florida, NJ & Ohio Divisions), HOPE Sheds Light, Inc., and Lennar Home Builders
● Created compelling and effective copy for both electronic and traditional print marketing campaigns
2016 - 2017
CLEAN OCEAN ACTION
COMMUNICATION & PROGRAM COORDINATOR
● Conceptualized and produced an array of traditional print materials such as brochures, newsletters, flyers and banners, ensuring high-quality design and messaging alignment with organizational objectives
● Managed and curated engaging original content campaigns for various digital platforms including social media, websites and e-marketing initiatives involving strategic planning, content creation and deployment, fostering brand consistency and audience engagement
2011- 2016
DEVELOPMENT ASSOCIATE
180 TURNING LIVES AROUND, INC.
● Assisted in creating and executing annual development events and fundraising opportunities, contributing to their success and organizational objectives
● Facilitated the re-branding efforts by designing and overseeing the production of brochures, flyers, banners and other public relations materials, aligning them with the organization's updated identity
● Played an integral role in 180's successful 3/5-year $1MM Capital Campaign, showcasing commitment and strategic input
● Maintained and curated original content for social media channels and managed content for the organization's WordPress website, ensuring a consistent online presence and engagement
EDUCATION
2010-2012 MONMOUTH UNIVERSITY
MA CORPORATE & PUBLIC COMMUNICATION
● MA Corporate & Public Communication, Certified Public Relations Specialist, Research Assistant
2004-2008
COASTAL CAROLINA UNIVERSITY
BA COMMUNICATION, MINOR ENGLISH
● Student Government Association ‘04-’08, Student Body President ‘07-’08
VOLUNTEERISM
2019-PRESENT
FOOD FOR THOUGHT BY THE SEA
BOARD MEMBER/SECRETARY
● Provided a platform for nonprofit collaboration to improve underserved communities in Monmouth County, NJ
● Developed donor tracking system, managed social media channels, website & assisted in event production
2014-PRESENT
THE JERSEY SHORE CHAPTER OF THE SURFRIDER FOUNDATION
CHAIR
● Increased awareness of environmental initiatives impacting NJ beaches through public events and digital campaigns
● Managed chapter business including volunteer recruitment, engagement, appreciation and monthly meetings
CERTIFICATIONS/TRAINING
Hubspot Marketing, Hubspot Social Media Marketing, Hootsuite Social Media Marketing, Hubspot Email Marketing, Hubspot Content Marketing, LinkedIn Marketing Fundamentals, Hubspot Marketing Hub Implementation, Hubspot Sales Hub Implementation, Google Analytics, Contentful, Salesforce
SKILLS
Adobe Suite. Microsoft Suite. G-Suite. Hubspot. Constant Contact. Mailchimp. Hootsuite. Contentful. Salesforce. Social Pilot. Canva. Shopify. Buzzsprout. Instagram. Meta. YouTube. WordPress.
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