Shellie Kreter ad05ad@r.postjobfree.com

Using data to create strategy, educate, and persuade. 314-***-**** EXPERIENCE

Seafoam Media, St. Louis — Director of Technology; Digital Strategist MARCH 2021 - NOVEMBER 2023

RESPONSIBILITIES

As Director of Technology:

● Create and manage bespoke analytics and reporting for all agency clients.

● Manage and create best practices for internal company intranet, database, and software.

● Strategize and project manage development projects to improve agency efficiencies.

As Digital Strategist:

● Create digital strategy for new client campaigns by choosing channels, guiding creative development, and setting up campaigns.

● Strategize website development projects from concept through infrastructure, functional specification, and design.

● Analyze performance of digital and traditional marketing channels for performance reporting and to suggest new marketing or business objectives.

● Lead a team of 4 marketing professionals to deliver high ROI for our clients. ACCOMPLISHMENTS

● Created combination marketing and business intelligence dashboard for ARCO Business Services that united talent acquisition channel investments and recruiting results, allowing for thousands of marketing spend savings.

● Directed development for an app that reduced time spent on social media comment management by 300%.

● Launched new website for The Blufftop at Rocheport, leading to a 50% Y-Y increase in traffic to their product pages.

● Led SEO & PPC strategy for Treats Unleashed, leading to 140% Y-Y increase in organic traffic, 500% ROAS ad campaigns, and new ecommerce revenue baselines. Jump Company, St. Louis — Digital Media Strategist JUNE 2020 - MARCH 2021

RESPONSIBILITIES

● Create digital strategy for new client campaigns by choosing channels, guiding creative development, and setting up campaigns.

● Manage and optimize PPC, display, and paid social campaigns.

● Analyze performance of digital and traditional marketing channels for performance reporting and to suggest new marketing or business objectives. ACCOMPLISHMENTS

● Created strategy refresh for Health Alliance paid search campaigns, resulting in conversion rate increases from 30%-50% across all campaigns.

● Standardized and automated reporting process for new clients, helping to cut costs and sell in new services.

SKILLS

Digital strategy and analysis

Data analysis & reporting

Technical & content SEO

strategy

Supportive, constructive

management

EDUCATION

Washington University

in St. Louis

2011 - 2013

Master of Arts in English

Literature

Truman State University

2008 - 2011

Bachelor of Arts in English,

summa cum laude

PROGRAMS & CERTIFICATIONS

Analytics Platforms: Google

Analytics, Adobe Analytics

CMS Platforms: Wordpress,

Shopify, DNN, Webflow,

EpiServer, Core

Ad Networks: GDN, GSN,

Facebook, Amazon

Software: Adobe Creative

Suite, Microsoft Excel

Launchcode LC101 Graduate

Programming Languages:

SQL, Javascript, Java

Freelance — Digital Strategist & Data Analyst

MARCH 2020 - PRESENT

RESPONSIBILITIES

● Analyze website analytics, email marketing, and ecommerce data to find opportunities, structure campaigns, and create reports.

● Collaborate with agencies and their clients to lead projects, manage accounts and refine marketing strategies.

ACCOMPLISHMENTS

● Created source of truth web analytics reporting dashboard for Levi Strauss B2B site, and in so doing, identified & fixed misconfigured custom data dimensions.

● Created Amazon Brand Store structure and reporting benchmarks for Adidas.

● Set up data integrations and created an automated report to show the impact of B2B email marketing on revenue and web traffic for Levi Strauss & Co. SteadyRain, St. Louis — Associate Digital Strategist JUNE 2019 - MARCH 2020

RESPONSIBILITIES

● Manage consulting projects to create marketing strategies, structure websites, and cement client relationships.

● Support clients with SEO campaign management, PPC campaign management, website QA, web analytics analysis and reporting, and email campaign management.

ACCOMPLISHMENTS

● Created site structure and strategy for DDI Media.

● Created and implemented paid search landing page strategy for Accraply, resulting in a 92% increase in view to submission rate. Better Business Bureau, St. Louis — Communications Director AUGUST 2013 - JUNE 2019

RESPONSIBILITIES

● Create and manage communications and digital media strategy, including site content, paid search, email marketing, social media, display, and video ads.

● Manage two employees, as well as relationships with BBB’s national organization, other branches and vendors.

ACCOMPLISHMENTS

● Led communications task force promoting BBB investigations, resulting in publication of seven studies and over $31.5 million value in earned media.

● Used Google Analytics insights to create strategy behind “Search with BBB” tv campaign, resulting in a 12% increase in organic search traffic.

Contact this candidate