Member Engagement Grand Rapids
Resume:
Danielle Goshgarian
Grand Rapids, MI *****
***************@*****.***
Work Experience
Senior Digital Methods Specialist
Gongos Research - Auburn Hills, MI
April 2010 to May 2014
• Managed member emails and database inquiries.
• Masterminded highly successful digital strategies for member platform to attract member engagement.
• Tracked and reported on member performance monthly to help with optimizing current and future plans.
• Leveraged tracking data to segment target audiences and personalized forum content to optimize member engagement.
• Created wide range of online studies such as flash polls, surveys and mobile activities.
• Collaborated cross-functionally with project directors to accomplish shared goals.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Created content strategies for digital platforms. Sampling Manager
Gongos Research - Auburn Hills, MI
April 2010 to May 2014
• Controlled costs and optimized spending via restructuring of budgets for sampling, member recruits, and incentive purchasing.
• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
• Cross-trained existing employees to maximize team agility and performance.
• Maximized performance by monitoring daily activities and mentoring team members.
• Raised performance in areas of sales, management and operations by identifying and targeting segments around business needs.
• Evaluated report data to proactively adjust and enhance operations.
• Delivered feedback to decision-makers regarding employee performance and training needs.
• Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
• Advised project directors on sample design and provided associated cost for research studies.
• Applied member feedback to develop process improvements and support long-term business needs.
• Assessed sample supplier quality to maintain tight cost controls and maximize business operational performance.
Senior Research Analyst
Market Probe - Troy, MI
January 2009 to March 2010
· Collaborated with leadership team to identify relevant questions and determine best methods of collection.
· Streamlined research processes to meet tight deadlines for multiple projects.
· Designed and executed study approaches.
· Generated data models, performed quantitative/qualitative analysis to produce reports outlining results.
· Used SQL for data management, data cleaning and statistical analysis using SPSS on large data-sets. Education
Bachelors in Psychology
Oakland University - Rochester, MI
August 2003 to May 2007
Skills
• Strategic planning
• Statistical Analysis
• Data analytics
• Sample Design
• Self-motivated
• Graphic design
• Web analytics
• Excellent communicator
• Email marketing campaigns
• Qualitative research
• Quantitative research
• SPSS, Excel and Powerpoint
• Problem solver
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