Neuro-Marketing

Building...

Creating Impactful Brand

Awareness

Architecting Strategy

Analyzing Key Metrics

Communicating on All Levels

Creating Dynamic Events

Collaborating with Sales Teams

Unique Campaigns

Lead Generation Tactics

WOW Factor

CORE SKILLS

Assist a progressive organization

with growth and scalability by

refining their messaging and

branding to reflect their WHY, thus

creating an emotional match

between clients and offerings.

PROFESSIONAL

SUMMARY

ROCHELLE PAULET

MARKETING PROFESSIONAL

RECENT ACCOMPLISHMENTS

EDUCATIONAL HISTORY

DIRECTOR OF MARKETING & PRODUCT MARKETING

Client was 18 month old HVAC/plumbing company, started during COVID Grew residential and commercial customer base from 2000 to 9500 Grew sales revenue from $250k to $1.1 million, on target to exceed $4 million goal for 2021

Increased campaign creation and management from 35 to 100 per month while maintaining 12% marketing budget:revenue

Extensively grew Google Reviews (LBS) while maintaining 4.9 rating Developed territory marketing plan for expansion into three additional markets, one year earlier than anticipated

Revamped website and content to bolster SEO efforts Client is VAR for 3rd largest ERP solution provider in manufacturing, construction, equipment rental and field service industries, as well as provides third-party software integration (B2B)

Research industry and market to create appropriate messaging, alignment Develop international marketing plan/strategies based on industry best practices and customer needs justification

Launched seven integrated software products (complete GTM) Oversee soluion development of field service, project management, CRM and aspects of rental ERP module - agile environment Create competitive analysis and battlecards for partner indoctrination Funnel, buyer's journey, persona development

Redevelop content, sales assets and awareness campaigns with social media efforts for lead generation and MQL/SQL

Create channel partner and alliance programs for indirect sales efforts Establish tradeshow calendar and in-person exposure with industry and product specific events, create multiple webinars and online demos Revamped website and created landing pages to increase SEO presence and campaign development

10.20 - Present

Neuro Linguistic Programming Practitioner

Certification

Understand human behavior and motivation behind purchases, large and small, to gain unfair advantage over our competitors. Auspicium Ltd Current program participant

NLPIncorporated 05.20 - 11.21

Phone: 303-***-****

Address: Highlands Ranch, CO

LinkedIn: /in/rpaulet

Email: ad04d6@r.postjobfree.com

REACH ME AT

Texas A&M University - Commerce, TX

English Studies, Journalism 01.85 - 08.88

Women in Manufacturing -

Marketing Committee (Colo)

American Writers & Artists Inc.

IT Services Marketing Assoc

Alpha Phi - Denver Alumnae

Board Advisor - SureSwitch-

Dependalite

AFFILIATIONS

State of Colorado

Commission Expires: 06/24/2024

NOTARY PUBLIC

Consultant

ROCHELLE PAULET

MARKETING PROFESSIONAL

2

WORK EXPERIENCE

DIRECTOR OF MARKETING (Direct & Indirect)

Developed global marketing strategies based on territory and buyer personas for a $14 million revenue VAR Increased lead generation and brand awareness for a discrete manufacturing software company (Infor ERP) utilizing KPI analysis and targeting

Facilitated neuro-marketing campaigns via email, social media, webinars, challenges, blog posts, tradeshows, user group meetings and more

Authored and reviewed RFP responses for contract revenue between $10 million and $500 million Supported sales team with industry research, proposal writing, promotions, event development The Lake Companies, Inc. 04.18 - 10.20

MARKETING MANAGER, DIRECTOR OF MARKETING

Developed awareness campaigns for ERP product and service offerings through a variety of channels targeting discrete manufacturers

Created personas and marketing plan to roadmap available avenues VAR was $5 million revenue

Redesigned website, with improved SEO, Adwords and tag management, eCommerce product strategy, webinar creation and oversight, as well as building relationships with other channel partners and industry selection consultants

Created SyteLine Symposium user group meeting - Inaugural event turned a profit and occurred again in September 2017 with the support of Infor and their channel partners. Event budget grew from $48,000 to $65,000 to accommodate 20% growth.

LogicData, Inc. 06.15 - 01.18

MARKETING STRATEGIST & BRANDING CONSULTANT

Conducted SWOT analysis, identified target segments, created brand philosophy and lead generation programs, marketing plan and sales message for clients

Provided analysis and mission/vision statement creation as well as webinars for smaller clients in brand management, email marketing, A/B testing, storytelling, content development and management, and marketing strategy

Developed and administered industry and vertical specific surveys for whitepaper creation Industries: Internationally recognized automobile manufacturer, mobile app development company, multiple automotive dealerships, a geospatial online mapping company, utilities professional development organization, a national wholesale redistribution group, multiple engineering and architecture companies, restaurant franchise/ franchisees, a top ranked landscaping business, a private PGA golf and country club, a corporate apartment complex, non-profit, commercial and residential (luxury) real estate, luxury travel and hospitality industries SMARTketing Strategies 10.11 - 05.18

ROCHELLE PAULET

MARKETING PROFESSIONAL

3

WORK EXPERIENCE

CONTRACT EVENT MANAGER & ADVERTISING COORDINATOR

Managed and implemented annual national association (501c6) conference and expo budgeted at $400,000 for 600 attendees

Created RFPs and considerations documents and reviewed responses Negotiated room rate and food and beverage as well as convention center meeting rooms and expo floor space Created daily events, timelines, and menus and negotiated audio/visual, production, photographer, videographer, program production and lead retrieval

Conference segments included registration, pre-conference, seminars, expo, and meal events Managed inbound advertising efforts, selling advertising opportunities to industry related vendors for exposure to 3200 association members

arvc 08.11 - 10.12

PRODUCT BRAND DIRECTOR, DIRECTOR OF MARKETING

Launched kickoff of new SaaS application for the retail and hospitality industries Employed industry best practices to communicate and coordinate between store-level execution plans and corporate management strategy

Negotiated hosting contracts with multi, national cloud providers and managed infrastructure development Conducted competitor functionality and marketing analysis Generated copy for collateral, press releases, sales emails, blogs and webinars, as well as conducting them for both public and private audiences

Generated multi-industry leads and closed sales in industries not previously marketed Utilized multiple marketing channels, including webinars and tradeshows to conduct demos, managing tradeshow logistics at National Restaurant Association show and National Retail Federation show Managed P&Ls for marketing aspect of the SaaS division Red Book Solutions 05.08 - 05.11

SKILLS & TECHNOLOGIES

MARKETING & PRODUCT MARKETING

ABM, neuro-marketing (NLP), collateral design, whitepaper creation, event signage creation, event management, marketing plan authoring, strategy design, SWOT, journey development, buyer personas, sales and marketing effort coordination, agency management, RFI/RFQ response development, demand generation, in-person surveying efforts, television commercial storyboarding and production, radio commercial script development, 12-16% spend:revenue achieved, Jira project management, Agile, market analysis, functional requirements development, training documentation creation, development team oversight

ROCHELLE PAULET

MARKETING PROFESSIONAL

4

SKILLS & TECHNOLOGIES

WEBSITE DESIGN/UTILIZATION/CMS

UI/UX/usability design, HTML, CSS, web optimization, SEO/SEM, WooRank site analysis, All in One SEO email/SMS blasts/campaigns, WordPress, WIX, Microsoft Sharepoint, DotNetNuke, Sharepoint WSS v3 GRAPHICS/VIDEO/DESKTOP PUBLISHING

DSLR photography, medium format photography, digital videography, video editing, Corel Paint Shop Pro, Adobe Creative Cloud, Canva, Camtasia

ANALYTICS/CAMPAIGN AUTOMATION & MANAGEMENT

SEO/SEM, Google Local Services/MyBusiness, Google Adwords/Google Analytics, media placement, PPC/CPL, WooRank, Constant Contact, Vertical Response, ServiceTitan Marketing Pro, MailChimp, HighLevel CRM, InfusionSoft/Keap, Microsoft Dynamics CRM, Basecamp, LinkedIn Sales Navigator, Meta Business Suite EVENT PLANNING

Site visit and selection process, F&B management, décor and theme development, asset development, event marketing and follow-up, mobile application management, $25,000-$700,000 budgets TRADESHOW MARKETING

Booth design and fabrication, event planning, drayage and freight negotiations and management, location negotiations, show management, attendee management, up to 60% travel, campaign development for appointment setting, ROI analysis

TRAINING/WEBINARS/CHALLENGES

Onsite and web-based efforts, training plan authoring and program management, user manual and training guide creation, multiple experience level design, adoption follow-up, online training group sizes to 25, WebEx, WebinarGeek, GotoMeeting, Zoom, Powerpoint, Canva, teleconferencing, training tool creation GENERAL

Microsoft Office, Microsoft Project, Microsoft Visio, trademark and copyright research and management, accrual budget management, ServiceTitan, Infor SyteLine Equipment Rental & Field Service ERP ROCHELLE PAULET

MARKETING PROFESSIONAL

5

Thank you for considering my skill set for this opportunity. My extensive experience in B2B and B2C products and services industries as well as Neuro-marketing training could be integrated and exploited to effectively and efficiently grow your product offering.

Based on your advertisement, I believe my well-rounded experience enables me to take your company to the next level while maintaining a steadfast understanding of budgetary requirements. Review, analysis and understanding of the goals and KPIs you've already set (along with those we will establish) will ensure development of a healthy and robust omni-channel effort.

With years of experiernce in multiple industries, and practice of Neuro-marketing, my participation and leadership could be advantageous to you as I bring a unique perspective, sharp eye for detail, and a strong understanding of buying motivations to your organization.

That said, and let's be frank, without a solid strategy or plan for bringing your organization to the forefront of the market and maintaining leadership there, all the tactics in the world become hit or miss as opposed to on-target. This is where my passion plays out, and with the team you have assembled, will excel. I am interested in learning more about this position, what your company is planning for the future and how we might grow this opportunity into a beneficial partnership. I look forward to our upcoming conversations.

Best regards,

Rochelle Paulet

ad04d6@r.postjobfree.com

303-***-****

Contact this candidate