Director of Marketing/Product Marketing

ROCHELLE

MARKETING

PROFESSIONAL

SUMMARY

Assist a progressive organization

with growth and scalability by

refining their messaging and

branding to reflect their WHY, thus

creating an emotional match

between clients and offerings.

CORE SKILLS

• Neuro-Marketing

• Product Marketing

• Project Management

• Building ...

Unique Campaigns

Lead Generation Tactics

WOW Factor

• Creating lmpactful Brand

Awareness

• Architecting Strategy

• Analyzing Key Metrics & OKRs

• Communicating on All Levels

• Creating Dynamic Events

• Collaborating with Sales Teams

AFFILIATIONS

• Board Advisor - 2Quip,

Stories for Generations

• Women in Manufacturing -

Marketing Committee (Colo)

• American Writers & Artists Inc.

• IT Services Marketing Assoc

• Alpha Phi - Denver Alumnae

NOTARY PUBLIC

State of Colorado

Commission Expires: 06/24/2024

REACH ME AT

Linkedln: /in/rpaulet

Email: *********@*****.***

Phone: 303-***-****

Address: Denver, CO

PAULET

PROFESSIONAL

RECENT ACCOMPLISHMENTS/EXPERIENCE

DIRECTOR OF MARKETING/PRODUCT MARKETING

Consultant to Three Clients 10.20 - Present

Client was 18 month old HVAC/plumbing company, started during COVID

• Grew residential and commercial customer base from 2000 to 9500

• Grew sales revenue from $250k to $1.1 million, on target to exceed $4 million goal for 2021

• Increased campaign creation and management from 35 to 100 per month while maintaining 12% marketing budget:revenue

• Extensively grew Google Reviews while maintaining 4.9 rating

• Developed territory marketing plan for expansion into three additional markets, one year earlier than anticipated

• Revamped website and content to bolster SEO efforts Client was $7 million sales VAR for lnfor ERP solution provider in SMB manufacturing, construction, equipment rental and field service industries, as well as provided third-party software integration with Salesforce, Concur, Shopify, Hubspot, etc. (B2B) as two separate companies

• Researched competitive markets and solutions to create appropriate messaging and alignment

• Launched GTM for seven native integration software products

• Implemented storytelling and NeuroMarketing methodology thereby embracing prospects with greater depth and emotional ties

• Incorporated ABM and influencer program to create champions within prospect companies

• Created channel partner and alliance programs for indirect sales efforts with competitive analysis and battlecards for partner indoctrination

• Developed relationships with third-party solutions, managing co-op funds, opp partner programs and marketplace listings

• Funnel, buyer's journey, persona and battlecard development

• Created content, sales assets and awareness campaigns with social media efforts for lead generation and MOL/SOL

• Maintained agile practices and analysis to ensure metrics were met

• Established and oversaw tradeshow calendar/in-person exposure with industry/product specific events, created webinars and live/video demos

• Managed website and landing page revamp increasing SEO significance EDUCATION

Neuro Linguistic Programming Certification

{NeuroMarketing)

Auspicium Ltd I Current program participant

NLPlncorporated I 05.20 - 11 .21

TIA Education, PM P Certification

06.24 - 08 .24 I Current program participant

Texas A&M University - Commerce, TX

English Studies, Journalism I 01 .85 - 08.88

ROCHELLE

MARKETING

2

PAULET

PROFESSIONAL

ACCOMPLISH ME NTS/EXPE RI EN CE

DIRECTOR OF MARKETING {Direct & Indirect Markets)

The Lake Companies, Inc . I 04.18 - 10.20

• Developed global marketing strategies based on territory and buyer personas for a $14 million revenue VAR

• Increased lead generation and brand awareness for a discrete manufacturing software company (lnfor ERP) and custom developed MES and operations solutions utilizing KPI analysis, segmenting and targeting

• Facilitated NeuroMarketing campaigns via email, social media, webinars, challenges, blog posts, tradeshows, international user group meetings and more

• Authored and reviewed RFP responses for contract revenue between $45 million and $250 million

• Supported sales team with industry research, proposal writing, promotions, event development DIRECTOR OF MARKETING

LogicData, Inc. I 06 .15 - 01.18

• Developed awareness campaigns for lnfor ERP product, eCommerce solution and implementation service offerings through a variety of channels targeting discrete manufacturers

• Created personas and marketing plan to roadmap available avenues

• $5 million revenue VAR marketing to SMB manufacturers with $10 million to $500 million in revenue with 16% marketing budget

• Redesigned website, with improved SEO, Adwords and tag management, eCommerce product strategy, webinar creation and oversight, as well as building relationships with other channel partners and industry selection consultants

• Created Syteline Symposium North American user group meeting - Inaugural event generated profit and occurred again in September 2017 with support of lnfor and channel partners. Event budget grew from $48,000 to $65,000 to accommodate 20% growth.

MARKETING STRATEGIST & BRANDING CONSULTANT

SMARTketing Strategies I 10.11 - 05 .18

• Conducted SWOT analysis, identified target segments, created brand philosophy and lead generation programs, marketing plan and sales message for clients

• Provided analysis and mission/vision statement creation as well as webinars for smaller clients in brand management, email marketing, A/B testing, storytelling, content development and management, and NeuroMarketing strategy

• Developed and administered industry and vertical specific surveys for content creation and social media efforts Industry Clients: Internationally recognized automobile manufacturer, mobile opp development company, multiple automotive dealerships, a geospatial online mapping company, utilities professional development organization, a national wholesale redistribution group, multiple engineering and architecture companies, restaurant franchise/ franchisees, a top ranked landscaping business, a private PGA golf and country club, a corporate apartment complex, technology non-profit, commercial and residential (luxury) real estate, luxury travel and hospitality industries ROCHELLE

MARKETING

3

PAULET

PROFESSIONAL

ACCOMPLISH ME NTS/EXPE RI EN CE

CONTRACT EVENT MANAGER & ADVERTISING COORDINATOR

a rvc I 08 . 11 - 1 0. 1 2

• Managed and implemented annual national association (501c6) conference and expo budgeted at $400,000 for 600 attendees

• Created RFPs and considerations documents, reviewed responses and performed site surveys

• Negotiated room rate and food and beverage as well as convention center meeting rooms and expo floor space

• Created daily events, timelines, and menus and negotiated audio/visual, production, photographer, videographer, program production and lead retrieval

• Conference segments included registration, pre-conference, seminars, expo, and meal events

• Managed inbound advertising efforts, selling advertising opportunities to industry related vendors for exposure to 3200 association members

PRODUCT MARKETING DIRECTOR, DIRECTOR OF MARKETING

Red Book Solutions I 05 .08 - 05.11

• Launched kickoff of new SaaS application for operations management targeting retail and hospitality industries

• Employed industry best practices to communicate and coordinate between store-level execution plans and corporate management strategy

• Negotiated hosting contracts with multiple international cloud providers and managed infrastructure development

• Conducted competitor functionality and marketing analysis

• Created content for collateral, press releases, sales emails, biogs and webinars, as well as conducting them for both public and private audiences

• Generated multi-industry leads and closed sales in industries not previously marketed to

• Utilized omnichannels, including webinars and tradeshows to conduct demos, managing tradeshow logistics at National Restaurant Association show and National Retail Federation show

• Managed P&Ls for marketing aspect of the SaaS division SKILLS & TECHNOLOGIES

MARKETING & PRODUCT MARKETING SPECIALTIES

Account based marketing, NeuroMarketing, competitive landscape analysis, comtent creation, collateral design, whitepaper creation, event signage creation, event management, video strategy and creation, marketing plan authoring, strategy design, SWOT, journey development, buyer personas, sales and marketing effort coordination, agency management, local and international team management, CRM management, RFI/RFP response development, demand generation, in-person surveying efforts, television commercial storyboarding and production, radio commercial script development, Agile, market analysis, functional requirements development, departmental SOP creation, training documentation creation, development team oversight, tradeshow / event management, marketing and event budget oversight, analytics, campaign automation, graphics/video creation/editing, website design, customer experience/utilization

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