Digital Marketing Data Analytics

Matthew W. Pennock

Ph. 562-***-**** Email: **********@*****.***

AREAS OF EXPERTISE

Seasoned marketing professional with 15 years of experience in graphic design, branding and digital marketing. Adept in developing and executing comprehensive campaigns, event management, and data analytics. Proficient in crafting and implementing budget plans, trend analysis, and fostering a strong brand identity. Well-versed in both domestic and offshore production processes. Skilled in audience evaluation, creating detailed persona profiles, and precise target audience segmentation.

COMPUTER SKILLS

Proficient in graphic design software including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Lightroom. Experienced in Microsoft Word and Excel for document and data management. Skilled in using Web PDM on both Mac and PC platforms. Well-versed in various digital marketing tools and platforms such as Hootsuite, Later, Sem Rush, Google Analytics, Canva, managing Facebook campaigns, and monitoring website traffic. PERSONAL PROFILE

Committed to continuous personal and professional growth. Leveraging two decades of experience in branding and marketing, I possess the confidence and expertise to conceive and execute innovative and engaging concepts for cutting-edge marketing campaigns.

WORK EXPERIENCE

Hawaii Fluid Art Frisco, TX

Marketing Director & PR 8/2022 - 10/2023

● Developed and executed comprehensive marketing and PR strategies to promote the organization's brand.

● Oversaw marketing campaigns, coordinated with media outlets and influencers, and created compelling content.

● Managed digital marketing efforts and organized events.

● Led teams and conducted data analytics to drive business growth.

● Maintained a positive brand image and engaged with target audiences to achieve the organization's goals.

● In the data analytics aspect, mention specific tools used (e.g., Google Analytics, SEMrush) and highlight any key findings and solutions you implemented based on data analysis.

● Proficient in performing and interpreting valuable data analytics, enabling data-driven decision-making and optimization of marketing strategies.

● Successfully executed and managed digital marketing initiatives using tools like Hootsuite, Later, and Sem Rush, ensuring consistent brand presence and engagement across social media platforms.

● Monitored website traffic and analyzed user behavior using Google Analytics, resulting in data-driven optimizations to improve website performance and user experience.

● Created and managed targeted Facebook ad campaigns to increase brand awareness and drive traffic to the company website.

Trigg Labs Las Vegas, NV.

Marketing Coordinator 9/2021 - 7/2022

● Orchestrated and advanced digital marketing strategies, addressing specific needs of the company.

● Oversaw the implementation of digital marketing strategies and conducted thorough analysis to measure their effectiveness.

● Formulated social media strategies and executed email campaigns for various holidays and promotional initiatives.

● Established outreach programs, nurturing relationships with influencers, content creators, and brand ambassadors.

● Proficient in performing and interpreting valuable data analytics, enabling data-driven decision-making and optimization of marketing strategies.

● Conducted competitive analysis that led to heightened brand awareness across all platforms.Successfully executed and managed digital marketing initiatives using tools like Hootsuite, Later, and Sem Rush, ensuring consistent brand presence and engagement across social media platforms.

● Monitored website traffic and analyzed user behavior using Google Analytics, resulting in data-driven optimizations to improve website performance and user experience.

● Created and managed targeted Facebook ad campaigns to increase brand awareness and drive traffic to the company website.

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Marvesol Glendale, CA.

Marketing Manager 6/2020- 8/2021

● Crafted comprehensive digital marketing strategies informed by supply and demand analysis and economic indicators.

● Utilized tools like [mention specific tools] to identify customer needs and closely monitored competitors.

● Effectively implemented email, social media, and database marketing.

● Managed advertising campaigns with a focus on web aspects, including SEO and SEM.

● Proficient in performing and interpreting valuable data analytics, enabling data-driven decision-making and optimization of marketing strategies.

● Include specific metrics and accomplishments that demonstrate the impact of your strategies.

● Proficiently utilized Adobe Creative Suite, including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Lightroom, to design and create visually stunning marketing materials, brochures, and promotional content.

● Demonstrated advanced skills in photo editing and manipulation using Adobe Photoshop to enhance product images, creating compelling visuals for online and print campaigns.

● Designed and formatted engaging print materials, such as brochures and catalogs, using Adobe InDesign, maintaining consistency in brand identity and aesthetics.

● Leveraged Adobe Illustrator to craft vector graphics and logos, ensuring brand cohesion and visual appeal in various marketing collateral.

● Well-versed in both domestic and offshore production processes. Wolfhardt Los Angeles, Ca.

Marketing Specialist 4/2005-6/2020

● If this was consulting, mention the specific clients you worked with.

● Proficient in designing marketing databases and email campaigns, and creating creative advertising initiatives.

● Developed budget plans for clients and managed various social media platforms, website traffic, service quotas, and target audience evaluation.

● Demonstrated ability to craft innovative growth strategies and oversee contests, giveaways, and digital projects for clients.

● Proficient in performing and interpreting valuable data analytics, enabling data-driven decision-making and optimization of marketing strategies.

● Managed photo libraries and organized assets efficiently using Adobe Lightroom, improving workflow and accessibility for the design team.

● Excelled in document management and data organization using Microsoft Word and Excel, streamlining data-driven design projects and enhancing team collaboration.

● Proficiently operated Web PDM on both Mac and PC platforms, facilitating seamless product development, design collaboration, and efficient workflow management.

● Successfully executed and managed digital marketing initiatives using tools like Hootsuite, Later, and Sem Rush, ensuring consistent brand presence and engagement across social media platforms.

● Monitored website traffic and analyzed user behavior using Google Analytics, resulting in data-driven optimizations to improve website performance and user experience.

● Created and managed targeted Facebook ad campaigns to increase brand awareness and drive traffic to the company website.

● Designed eye-catching social media graphics and content using Canva, contributing to improved engagement and brand visibility on various platforms.

● Well-versed in both domestic and offshore production processes EDUCATION HISTORY

BROOKS COLLEGE, Long Beach, Ca

Associate of Arts: Fashion Design, 1995

NORTHWOOD COLLEGE, Midland, Mi.

Bachelor of Arts: Business Management and Marketing, 2019

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