PAGE * *

Susan Gaide

Freelance Copywriter ad04cz@r.postjobfree.com • 516-***-****

LinkedIn • Portfolio • Ronkonkoma, NY

A data-inspired copywriter skilled at telling dynamic brand stories aligned with brand voice and objectives and writing in different and distinct brand voices and styles to drive audience interest and engagement. A highly recognized collaborator with exceptional creative problem-solving ability and a track record of working with and influencing cross-functional teams and executive stakeholders. Expertise in owned, earned, and paid media and breaking down complex ideas and product capabilities into digestible narratives. Awards include 7 HR recognitions for exceptional collaboration, teamwork, character, values and ability to exceed expectations. Areas of Expertise

Copywriting

Digital & Content Marketing

Brand Messaging Framework

Marketing & Advertising Channels

SEO Content Writing & Best Practices

Success Metrics & KPIs

Competitor & Client Analysis

Content Management Systems (CMS)

Market & Trend Research

Cross-Functional Collaboration

Professional Experience

REALPAGE, INC. – B2B SaaS Remote Sept. 2021 - present Senior Content Strategist and Senior Marketing Copywriter Content marketing strategy and writing for RealPage® OneSite® (core of the multifamily property management software), RealPage® Essentials (SaaS for SMB multifamily market) Knock® AI Voice, Call Intelligence & CRM, Demandx (formerly LeaseLabs + G5: Marketing for Luxury Multifamily Rental Properties), Stratis (Smart Building IoT technology), and Smart Water (IoT for water consumption management and leak detection). Selected Achievements:

• 2023 YTD email rates: 33% open rate (33% open rate target); 3.03% CTR (2.9% CTR target)

• Campaigns targeting SMB multifamily owners and investors have contributed $1.89M to marketing-influenced bookings (71% of the $2.7 target for 2023)

• Case study written at end of Q3 2023 has converted 181 marketing-qualified leads to sales-accepted leads and has generated 86 MQLs from content syndication.

CONTRACT/FREELANCE EMPLOYMENT Remote Oct. 2003 – Sept. 2021 Fractional Brand, Content and Marketing Director and Senior Brand Copywriter Verticals: SaaS, Engineering, Pro Audio, Healthcare, Education, Sonic Branding, Music, Real Estate Strategized market positioning and content for new product rollouts. Developed content marketing strategies from brainstorm to execution, developed engaging content marketing campaigns to drive content marketing strategies and ideated and created engaging copy for videos, webinars, blogs, websites, landing pages, advertising, email campaigns, social media, paid media, thought leadership, sales enablement resources and print collateral. Selected Achievements:

• Content strategy and direction for ChromeOrange Music led to the acquisition of exclusive rights to music catalogs that have been licensed for synchronization in television and movies worldwide (NCIS, CSI, Nashville, National Geographic, CNN, ESPN, Telemundo).

• Rebrand strategy and content direction for EZnet Scheduler led to the acquisition of several enterprise-level subscribers, including Home Depot, United Healthcare and Goodyear. Companies:

EZnet Scheduler (B2B SaaS Appointment Scheduler)

ChromeOrange Music (Synchronization Licensing for Film Television, Commercials, and Video Games) ChromeOrange Media (Sonic Branding and Audio Brand Strategy) PDHengineer/Decatur Professional (Provider of Professional Development Hours for Engineers) Agencies:

Advent Media Group (Healthcare)

Chart Publishing (Multiple Verticals)

D&B Marketing (Real Estate/New Home Building)

PAGE 2 2

Affiliations & Memberships

FORTUNE Global Panel Advisor

National Association of Female Executives

Phi Sigma

Technical Proficiencies

Windows 10

MS Office 365

Google Docs/Google Sheets/Google Slides

Google Analytics

SEMrush

Photoshop

Asana

Slack

Trello

Workfront

Active Campaign

MailChimp

Wordpress

Google Ads

Google Meet,Teams, Zoom, Riverside.fm and Skype for videoconferencing and collaboration Social Media

LinkedIn: The PowerWriter

X (Formerly Twitter): The PowerWriter

Published Content

RealPage Blog (bylined)

The Sonic Branding Blog

The Music Licensing Blog

LeaseLabs Blog (bylined)

EZnet Scheduler Blog (bylined)

PEimpact/Famous Friday Failures Blog

eBooks:

The Secret Power of Sound

A Roadmap to Realizing Affordable Housing Operational Excellence Realize Operational Excellence: Learn how to leverage the 4 fundamentals of peak performance Turning Utility Expense into Sustainable Value

Education

Master of Business Administration in Marketing, Adelphi University Bachelor of Science in Merchandising, Hofstra University Portfolio

https://www.thepowerwriter.com/portfolio

Contact this candidate