ANNA M. PROCELL 630-***-**** ad04a0@r.postjobfree.com

www.linkedin.com/in/anna-schaefer-26658296/

SPECIALIZED KEY ACCOUNT & MERCHANDISE MANAGEMENT LEADERSHIP SET: 15+ Years Proven Experience in Key Account Development and Sales; Channel/Pipeline Management and Development; Mar- keting and Brand Development; Merchandise Management; Sales Strategy Development and Growth; Forecasting, and Team Leadership Roles 15+ Years of Successful Experience Building Sales for Food & Beverage and Grocery Store Brands Proven History of Exceeding Goals and Leading Teams to Achieve Optimal Performance Outstanding Engagement, Active Listening, Presentation, Negotiation, and Coaching Skills Expert Experience Developing and Executing Seasonal and Annual Sales Strat- egies to Support Company Growth Initiatives for Large, Key Account Base Recognized as a Leader in Delivering and Sustain- ing Revenue/Account Growth within the Highly-Competitive US Retail Markets Specialties include Key Account Management, New Business Development, Merchandising, Budget Development and Management, Product Research and Trends, Team De- velopment, Forecasting, Revenue/Profit Optimization, Recruiting and Hiring, and Consistent Goal Attainment PROFESSIONAL EXPERIENCE:

OBERWEIS DAIRY Jul. 2021 to Oct. 2023

Key Account & Merchandising Manager, Retail Sales (Sept. 2022 to Present)

Led, managed, and mentored a team of 12 merchandisers throughout 6 states (IL, WI, MI, IN, KY, MO) including daily oversight, goal management, payroll, scheduling, recruiting, hiring and training/development activities.

Tracked daily activity in Salesforce for anywhere from 8 to 12 stores per person, per day.

Manage and resolve any escalated store issues and communicate regularly with all distributors to provide excellent service.

Key Achievements:

o Acquired position of Merchandise Manager, while keeping all Account Management duties for IL, WI, and MI due to Merchandising experience and expertise, providing leadership to merchandisers including recruiting, hiring, onboarding, training, and ongoing support/coaching while still maintaining Account Management duties. o Helped start the MI distributor team and service as Point of Contact/SME for the account. o Assisted new MI distributor with a seamless transition from prior distributor, working closely with their sales and logistics teams on new accounts, new/seasonal products, and customer issues. o Served as Main Point of Contact for Point Dairy, a large distributor in MI, presenting new products and traveling on site to develop relationships with key decision makers.

o Served as Key Account Manager for all Independent retail accounts in IL, WI, and MI (150+ stores/locations). o Kept all KAM duties listed below in addition to Merchandise Manager duties and initiatives. o Was able to obtain six new item dairy skus at Jewel during non-review time due to good rapport with the buyer. Key Account Manager, Retail Sales (Jul. 2021 to Oct. 2023)

Represented the company at various events, trade shows, and/or consumer events.

Provided superior product knowledge and educate buyers/customers on Oberweis’ portfolio of dairy products.

Assess sales performance, market trends, and competitor data and implement appropriate actions to enhance brand performance across the region.

Timely completion of administrative sales related tasks, including completing daily activity reports, weekly summaries, and other reports as required to record sales activities.

Developed and maintained business relationships with local chains and distributors to increase sales and promote Oberweis through personal correspondence and influence, retail visits, and presentations.

Prospected and developed new accounts in grocery, club, natural, and small format channels including locating distributors to bring unique product lines to retail in new markets.

Developed and deepened relationships with exiting retailers and distributors.

Led, managed, and developed four distributors and 100+ independent grocery store accounts.

Interpreted sales reports to monitor movement in existing accounts to address opportunities and drive growth.

Led the planning and execution of sales strategy for regional and key accounts to drive revenue growth.

Built and executed promotional plans at retailer accounts to drive revenue opportunities.

Sought out and facilitated marketing opportunities in retailer accounts such as demos, customer events, and giveaways.

Increased sales by improving same store sales performance as well as adding new accounts/chains.

Collaborated with logistics division to ensure timely order deliveries and promptly resolve customer concerns and issues.

Stayed abreast of competitors, market trends, competitive product lines and programs. Anna M. Procell (resume continued)

Assist teams in securing displays for sale and holiday promotional items. DEAN FOODS 2007 to 2021

Field Execution Representative (2012 to 2021)

Merchandised and ordered for assigned stores and assured merchandising standards were executed properly.

Maintained relationships at store level, ensured displays were set to planograms, and reported any product voids.

Executed all sales programs, POP materials, and worked to maximize sales in each assigned store.

Managed store displays, restocked shelves, reported retail pricing issues, and assist with monthly/weekly price checks.

Worked with transportation department and distributors to coordinate special deliveries to new and existing stores.

Key Achievements:

o Expertly managed inventory levels which minimized out of stocks and dump. o Built great rapport with customers resulting in securing monthly displays and driving sales. o Promoted from CS Rep to Sales Merchandiser due to great customer service skills and proven work ethic. Customer Service & Logistics Associate (2007 to 2012)

Collaborated with customers, sales, distribution, warehouse, and other plants to efficiently process and schedule orders.

Verified orders placed by customers, sales representatives and merchandisers via phone, fax or electronically.

Ran several programs daily to create pick tickets for the warehouse and manifests for the drivers.

Assisted transportation with routing changes and scheduling. EAST VALLEY TRIBUNE – Director of Retail Operations 2004 to 2006

Oversaw single copy operations for the entire East Valley.

Monitored rack and vendor locations to maximize sales and minimize losses and communicated with vendors and replied to vendor/rack complaints.

Oversaw 7 PT employees and 3 FT employees, providing leadership and direction on daily tasks and goals.

Recruited, hired, onboarded, trained, managed employee relations, and terminated employees and contractors.

Entered and balanced bi-weekly accounts payables.

Key Achievements:

o Reduced an A/R aging report from $150K in past due monies down to $15K in less than 6 months. o Increased sales by establishing and maintaining sales sites and maintained quality delivery and service to outlets. SHAW NEWS WEEKLIES – Circulation Director 1 Year

Oversaw all circulation operations for 4 weekly newspapers.

Developed, implemented, and maintained strategic plans for the development of the Circulation Market.

Directed the delivery and distribution of single copy and home delivery newspapers.

Recruited, hired, onboarded, trained, managed employee relations, and terminated employees and contractors.

Key Achievement: Implemented a change that was recognized by the community and leadership by taking a weekly, mailed newspaper to home delivery giving it a more personal touch for customers and saving money for the company. EDUCATION & TRAINING:

Joliet Junior College; Certificate for Basic Merchandising & Promotions Waubonsee Community College; Certificate for Customer Service Plus

“The Dean Way to Sell” Course Completion and Certificate Hair Professionals of Sycamore, IL; Nail Technician Courses Completed LEADERSHIP ACTIVITIES:

Volunteer for the Homeless; Organize and Assemble Necessity Bags for the Homeless TECHNICAL SKILLS:

MS Office Suite (Word, Excel, Outlook, PowerPoint) Google Suite (Docs, Slides, Sheets) AppleWorks Destiny Offline (A+) SPINS JD Edwards CRM Systems (Salesforce, AS400) Clear Company Hire Tech Software Social Networking Sites

(Facebook, Instagram, Snapchat, LinkedIn) Demand Tech Periscope

Contact this candidate