Dominick R. Serpico

215-***-**** Charleston, SC ad048a@r.postjobfree.com linkedin.com/in/dominickserpico

Strategic and results-driven Business Development Director with over 8 years of experience working with Medicare, including 7 years in leadership roles with Post-Acute Care organizations. Proven expertise in analyzing market trends, developing business strategies, and driving successful initiatives in the Medicare healthcare sector.

A dynamic performance driven leader that has developed growth strategies based on knowledge of industry trends, competitors and applying data analysis, resulting in the largest quarterly performance in 24 months. Adept at collaborating with cross-functional teams, providing oversight on key projects, and implementing operational changes.

Areas of Expertise

Data Driven Decision Making – Sales Strategy – Business Development – Data/Market Analysis – Medicare Industry Expertise – Needs Analysis – Training – Coaching – Communication – Sales Management - Leadership – Opportunity Analysis – Hospital Sales - Strategic Planning – CRMs - Budgeting

Professional Experience

Compassus Healthcare 2022-Present

Regional Business Development Director

Led a geographically dispersed team of 35+ members, driving strategic plans and sales training to improve admissions and average daily census.

Collaborated with the Regional Vice President on growth opportunities, resulting in a 22% increase in physician admissions and 20% increase in hospital admissions.

Analyzed market trends to provide competitive landscape and implement effective sales strategies, achieving a 111% to admissions goals and the largest quarterly revenue (17.5MM) in two years.

Collaborated with the sales team to implement a targeted physician outreach program, resulting in a 25% increase in referrals within the first quarter.

Spearheaded the introduction of a customer relationship management (CRM) system, streamlining communication and increasing team efficiency by 15%

Amedisys Healthcare 2021-2022

Regional Business Development Director

Provided mentorship and leadership for a team of 17 members, while achieving 15% sales gains in hospitals and physician offices through targeted training for sales leaders and sales specialists.

Developed comprehensive business plans and formulated strategies for new and existing businesses, partnerships and alliances with Integrated Healthcare Systems.

Successfully secured three major contracts with hospital systems, contributing to a 20% revenue increase within four months.

Affinity Healthcare 2019-2021

Vice President of Sales

Developed and implemented medical sales strategies, trained sales managers, and sales representatives, enabling achievement of aggressive monthly and annual goals during the pandemic.

Outperformed the nation by accomplishing 6% average daily census growth and 10% YOY growth during pandemic by designing new sales strategies and messaging for sales team.

Acted as a subject matter expert and business representative with key projects, providing oversight and valuable insight on designing new collaterals and other company projects. .

Designed and executed a new strategy through data analysis on independent hospitals and physician groups increasing admissions by 8% in 2020.

Led a dynamic sales team to exceed established sales goals and achieve 10% Year-Over-Year growth with admissions.

Designed a new field sales coaching form and completed field coaching forms within 36 hours after completing field ride with sales specialists.

Curo (Acquired Kindred Healthcare in 201*-****-****

Area Vice President of Sales, South Carolina (2018-2019)

Provided sales leadership during the integration of Curo and Kindred Hospice Care, to a new team of sales specialists, aligning operating processes and sales strategies following the merger.

Registered 15% quarter-over-quarter growth by analyzing trends and challenges providing valuable feedback to increase regional and facility-level sales performance.

Implemented a targeted outreach program to nursing homes, resulting in a 20% increase in patient referrals within the first quarter.

Established cross-functional collaboration between sales and marketing teams, leading to a 15% improvement in the effectiveness of marketing campaigns.

Area Vice President, Hospice (2016-2018)

Partnered with Regional and Area Vice Presidents to develop and implement training and growth strategies for the hospice business based on market and data analysis related to changes in the healthcare landscape.

Designed strategies and executed sales training, improving performance by 66% in four months.

Provided leadership in motivating indirect subordinates to achieve reporting and data analysis goals throughout the nation.

Conducted in-depth market analysis leading to the identification of untapped demographics, contributing to a 25% expansion in the hospice program’s reach.

Vitas Healthcare 2011-2016

Director of Sales Training

Headed planning, design, development, implementation, and evaluation of high-impact sales training programs. Traveled across the US to identify training needs, evaluate program effectiveness, and introduce industry and organizational best practices.

Partnered with senior executives to design a new hire sale training model, enhancing team performance by 21.8% while growing daily census from 13,875 to 16,890.

Implemented assessments and monitored KPIs monthly through functional training and on-boarding, leading to new training practices and the growth of sales performance by new hire sales specialists.

Health Answers Training: 2010-2011

Senior Training Manager

Designed and developed training for biotechnology and pharmaceutical companies for the launch of oncology products and nutritional products. Conducted Train-the-Trainer workshops for sales leadership and training team in launch of new products.

AstraZeneca Pharmaceuticals: 2000-2009

District Sales Manager (2007 to 2009)

Architected the launch of a new product through a tactical approach, leading to exceeding sales quota with 115% yearly performance and national ranking of 56th district out of 700 total districts.

Earned a Top 10% district ranking (#58 out of 700) by effectively training sales specialists for the successful launch of a new pharmaceutical product.

Built relationships with physician groups and traveling physicians that benefited the district in achieving 115% to goal for three different pharmaceutical products.

Realistically assessed performance of the sales specialists when allocating resources in a cost-effective manner.

National Sales Trainer (2002 to 2006)

Designed and implemented training for on-boarding sales representatives and during national meetings. Effectively worked with both sales and marketing leadership by implementing their goals during the training process for all products.

Partnered with training leadership team and human resources in developing workshops that included blended learning content via Learning Management Systems, Webinars, E-learning, classroom, and videos.

Education & Credentials

BS, Education (Major in Marketing & Business) – Bloomsburg University

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