OLGA MOKINA

Contact Information

Cell Phone: 240-***-****

E-Mail: ad047r@r.postjobfree.com, My fb link: https://www.facebook.com/olgalis.mokina

Address: *** **** * **., *********, VA, 22202

Objective

I seek a full-time managerial position in marketing communications, marketing in general, PR, and brand management that utilizes my vast experience in total brand management, team building, creativity fostering, and industry specialization.

Experience

Valcourt Building Services Washington, DMV, USA

Marketing Coordinator July 2022 - June 2023

Managed Electronic Marketing Materials.

Managed Physical Marketing Materials.

Managed PR materials.

Managed Social Media Messages LinkedIn, Facebook, etc.

Managed Business Associations' involvement, communication, making proposals, and calendars for the top management and sales team: all aspects of tradeshow & associations events. AOBA, BOMA, MMHA, WMCCAI, IREM (four Chapters), MMHA, MHLA, ICRI, PMA, CAI, Southern Management Companies.

Worked with the sales team on developing and implementing the marketing plans.

Created proposals for cross-selling.

OMI and PRFormula Russian advertising agencies Washington, USA & Moscow, Russia

Chief Marketing Operations Officer October 2018 – June 2021

Controlled business development.

Represented the company on the international market.

Developed relationships with contractors, advertising agencies, and marketing platforms in the USA.

Developed and executed communication campaigns: Internet, SMM, Influencers, PR, Events, ATL.

Clients: Ferrero, Raffaello, Kinder, Astra Zeneca, Hortex, Turkel, Wealleco.

UNION Group Ltd. (confectionery factory and trading house) Moscow, Russia

Marketing and Communications Manager 2017 – September 2018

Developed and implemented communication and advertising campaigns.

Managed exhibition operations (World Food Expo, ProdExpo Moscow), promotion actions, charitable (orphanage houses), corporate events, and product presentations.

Created press and marketing materials, content for websites, social media, technical texts and documents for new product launches, and speech writing.

Media-relationships.

Launched new products: developed packaging, advertising materials, planograms, technical documentation and bulletins, and presentations for sales managers.

Interpreted content for communication materials in English, technical texts from English into Russian, and vice versa.

Controlled UNION’s trademarks registration, usage of licensees’ trademarks (TM Transformers, TM Barbie, TM Monster High, and TM Ever After High), marketing budgeting, and document flow.

Coordinated the design and production of packaging, ad materials, and POS materials.

Communicated with Russian and Chinese confectionery factories, partners, and contractors.

Experience (Continued)

JSC Russian Railways’ Charitable Fund / Pochet Pensioners Fund Moscow, Russia

Deputy Head of the Strategic Development and Communications Dept. 2014 – 2016

Developed and implemented a communication strategy.

Provided advice and counsel on communications strategies to the leaders and top management of Russian Railways in order to help them accomplish communication goals.

Coordinated a team of approximately a dozen members inside the Fund and 45 all over Russia to achieve long-term communications results by developing and integrating key messages across the organizations using a variety of media and creative communication approaches.

Controlled brand development, corporate identity principles, marketing budgets, document flow, Internet policies, website design and support, and fund positioning.

Developed and managed a variety of communication activities, including writing press materials, news stories, bulletins, newsletters, internal instructions, analysis reports, GRI 4 reporting, site, content for websites, and speech writing.

Built and maintained constructive relationships with business partners.

Communicated day-to-day updates with JSCRR authorities and agencies, pensioner representatives, charity organizations, Media, and internal staff.

Lionstone Investment Services Ltd. London, UK & Moscow, Russia

Marketing Manager 2013 – 2014

Researched the market and existing and emerging competitors’ strategies, positioning, ad companies, products, special offers to inform the company's differentiations and create competitive messages.

Developed communication campaigns that deliver targeted messages to diverse audiences in an effective and efficient manner.

Managed the content strategy development, creation, maintenance, and publishing on the sites.

Ensured new web content (web stories, press releases, banners, etc.) was posted in a proper and timely manner.

Reviewed site analytics regularly, tracked core marketing metrics that drive decision-making, and developed recommendations in order to maximize users’ satisfaction and content consumption of the sites and online advertising.

Controlled brand guidelines and style, campaign strategies, design, and production of advertising materials.

Communicated processes with vendors, media, and campaigns with partners.

Created advertising, internet campaigns using Context, RTB, SEO, marketing materials, agreement and payment documents, and financial reports.

Experience (Continued)

Experience (Continued)

JSC Russian Railways’ Subsidiary / ANO Centre Zheldorreforma Moscow & Sochi, Russia & London, U.K.

Senior Manager of Liaison for Sochi 2014 Winter Olympics 2011 – 2013

Coordinated various contractors and representatives from the International Olympic Committee, the Sochi 2014 Olympic Committee, JSC Russian Railways, the Russian Government, and marketing partners in the frame of collaboration on the project Sochi-2014 in order to derive the reputation of Russian Railways as a creator of new transport infrastructure in the region, get commercial benefits from partnership with the Games.

Controlled JSC Russian Railways exhibition operations in Sochi Park at the London Olympic Games 2012, the World Press Briefing 2012, the Olympic Torch Relay, and the Sustainability Award.

Controlled the use of Olympic brand properties such as the symbol, flag, motto, anthem, designations, emblems, flame, torches, and other identifications in communications of Russian Railways.

Controlled liaison with the business units across the enterprise (JSC Russian Railways), with the subsidiary companies, communicated with a wide range of employees, and built and maintained constructive relationships with business partners in order to accomplish communication goals.

Created official letters, internal instructions/reports, and media communications packages concerning Russian Railways’ contribution to the Games 2104 and the use of JSC "Russian Railways" during the Games.

Created various press materials in both Russian and English (news releases, news and feature articles, web communications, presentations, speeches, images, and video) to inform about Russian Railways’ contribution to the Games 2104 and the use of JSC "Russian Railways" during the Games.

Served as one of the primary external representatives of the organization. Represented the organization to the public, business partners

Food International Group / Restaurant and Coffeehouse Retail Group Moscow, Russia

Marketing Manager 2010 – 2011

Researched restaurant market competitors' marketing strategies, prices, and discount policies.

Developed and implemented a marketing and communication strategy.

Controlled budget, vendors, document flow, restaurant and coffeehouse initiatives in terms of marketing operations, designers, and advertising materials' production.

Developed and executed events and promotion activities aimed at expanding business in the Moscow region and increasing sales.

Maintained effective communications with the media to encourage accurate news coverage, communication with trend-setters and opinion leaders for cross-promotion initiatives.

Created communication materials, content for sites (online shops), and new menus with Chef and General Manager.

Analyzed the efficiency of marketing activities and reported results to shareholders.

Fine Artist Moscow, Russia

Agent 2009-2010

Managed the promotion, sales, and tour staff of concerts in the adaptation of international shows for Russian artists.

Examples: Beyoncé concert in Moscow, Shevchenko Show (dancing painter), Russian dancing shows.

Experience (Continued)

Beeline / Golden Telekom LLC “Sovintel” / VimpelCom Ltd. Moscow, Russia

Senior Manager of Sponsorship and Special Projects 2007 – 2009

Developed and executed exhibition operations: international, telecom, financial conferences, and exhibitions (St. Petersburg International Economic Forum, World Financial Forum, CEO Conference, Call Center World Forum); promotion activities, corporate events, including the development and execution of onsite show management.

Developed communication platforms for sponsoring in order to strengthen brand awareness and promote new products: calendar of events compilation, negotiations with partners, including international organizations, sponsorship packages development, and sponsorship programs execution. Communication platforms: culture, sport, contemporary art and performances, photography.

Developed high-value content in both Russian and English for publicizing events, communication materials.

Controlled usage of communication materials in RF regions in accordance with brand guidelines, budget and document flow, and vendors: design studios, advertising agencies, video, and photo production.

Communicated with a wide range of employees, took part in working groups as a representative of the marketing communication department or as the head of the working group.

Managed the merger of Golden Telecom, Korbina, and Beeline platforms in terms of POS materials development, offices’ rebranding, and content creation for sites (more than 80 federal subjects of the Russian Federation). Launched the new communication platform Beeline Business in the Moscow region and in the RF regions. Important events: St. Petersburg International Economic Forum, World Financial Forum in Moscow, Kremlin Cup (tennis tournament).

Marketing Communications Advertising Agency Sweden & Moscow, Russia

Senior Account Manager 2004 – 200

Participated in global marketing programs’ development (international workshops and brand-tracking events).

Developed communications campaigns or assisted in the development of market policies, closely working with the client to obtain information and budget approvals.

Maintained consistent and effective communications with clients and vendors, maximizing the client’s budget and the company’s profit.

Arranged client meetings.

Served as a representative of the agency, represented the organization to decision-makers of clients, business partners.

Actively participated in business development efforts to boost sales and profits by building relationships with clients and business partners.

Created and updated project proposals, presentations, and estimates in both Russian and English, and communicated changes in budgeting and scope.

Executed projects on time: ensured deadlines were met by vendors and clients.

Tracked estimates and prepared billings, ensuring all invoices were paid by clients or vendors in a timely fashion.

Developed and executed events: press conferences, press tours, contests, fashion shows, VIP presentations, promotion activities, and artists’ tours.

Maintained media relations. Initiated news breaks and developed special projects (contests, columns).

Created press packages and controlled video, photo, and communication materials production.

Analyzed and reported the results.

Clients: ABSOLUT VODKA, Yamaha, Unilever, Armadillo (delivery company), Group of Companies "MIAN" (real estate company).

PRP Weber Shandwick Affiliate Company (PR Agency) Moscow, Russia

Account Executive 2003 – 2004

Developed and implemented PR programs, international and internal press tours, roadshows, and sponsorship programs: sports events, fashion shows, DJs’ tours.

Developed press kits, translated, and adapted international materials and presentations.

Clients: Siemens Mobile, VimpelCom (Beeline), HP, Lucent Technologies.

Education

1996 – 2002 MGIMO University (Moscow State Institute of International Relations) Moscow, Russia

BACHELOR OF ARTS DEGREE in international relations (2000)*

MASTER OF ARTS DEGREE in international relations (2002)*

*According to the evaluation made by The Trustforte Corporation pursuant to requirements of the United States Citizenship and Immigration Services of the United States Department of Homeland Security (USCIS).

The Trustforte Corporation is a credentials service and academic advisory firm specializing in the evaluation of foreign educational credentials. The evaluations of the organization have been accepted regularly by the USCIC and various US Educational institutions.

2002 – 2003 Russian State University for the Humanities Moscow, Russia

Further specialization coursework in Public Relations, Marketing, and Advertising.

2005 Absolut Academy Åhus, Sweden

ABSOLUT VODKA marketing courses in Sweden, best cases of international marketing agencies studying.

2011 Olympic Classes Moscow, Russia

Olympic heritage and best Olympic practices studying classes organized within the project of “Sochi 2014” by Sochi 2014 Olympic Committee, International Olympic Committee.

Miscellaneous

Languages

English (Fluent), Russian (Native), German (Fluent), and French (Basic).

Skills

Communication materials development is coupled with strong writing and editing skills.

Partnership development in the fields of architecture, waterproofing, and restoration in the DMW Area, USA.

Proficiency in leading large-scale projects involving small budgets, and variable human resources.

Proficiency in developing educational learning plans, instruction manuals, and procedures.

Critical thinking, strategic planning, solid organizational skills, including attention to details and multitasking skills, and strong communication skills.

Strong analytical and problem-solving skills and the ability to adapt to unforeseen circumstances.

Personal characters

Stress tolerance, creativity, and forward-thinker, ability to work and find outstanding solutions in fast-paced environment, drive for results.

Hobbies

Geography, history, sociology, international relations, cooking, photography, dancing, cinema.

Contact this candidate