Marketing and Communications Coordinator

Summary

I am currently employed as a professional Creative Marketing Communications Coordinator with over 2+ years of experience in nonprofits, startups, and small business environments. I am highly experienced, in specialty areas such as mass communication, brand development, and media strategy while highly proficient in tailoring internal and external communication strategies for diverse audiences. My ongoing commitment to continuous improvement processes is instrumental to opportunistic growth areas, employee development skills, and business excellence standards.

Professional Experience

Marketing & Communications Coordinator - Hays County Food Bank February 2022 – Present

●Develops lead-generating strategies for advertising and marketing campaigns across traditional, digital, and social media channels (e.g., Facebook, Instagram, Twitter, and LinkedIn) while maintaining brand standards.

●Manages media contact lists, website updates, and creates promotional materials/content (e.g., email marketing, direct mail marketing, press releases/print, fact sheets, advertisements, and articles.

Major accomplishments

●Developed and executed successful marketing campaigns including Amplify Austin, Spring Harvest Challenge, Hunger Action Month, and Tukeys Tacking Hunger: Holiday Meal Box.

●Conducted market research through surveys and social media analytics gaining valuable insight into client behavior and preferences.

●Streamlined emails, advertisements, and social media posts to enhance customer engagement and brand visibility, meeting all campaigns' KPIs (Key Performance Indicators).

Marketing & Communications Coordinator - Latinitas Sept. 2022 - Sept. 2023

●Coordinates and develops Latinitas' digital media to boost brand exposure by creating and scheduling content for multi-channel campaigns, marketing, and advertising plans, including feature stories for websites/landing pages, e-newsletters, social media, and magazines.

●Manages projects, and deadlines while overseeing the development, analysis, and maintenance of all marketing campaigns.

Major accomplishments

●Received Alumni of the Year award for outstanding contributions as a former student/and community activist.

●Successfully planned and executed several campaigns with record participation and turnout, including Purple Party, Eco Chica, and Code Chica.

●Developed a successful brand campaign in partnership with JCPenney for Hispanic Heritage Month, promoting cultural diversity and inclusivity.

Assistant Media Planner - Texas State University (N.S.A.C) Oct. 2021 - May 2022

●Created an insight strategy, media schedule, budget plan, media mix, and calculated impressions.

●Spearheaded weekly meetings, presenting primary and secondary research, and collecting data to develop a professional media plans book for Meta.

●Highlighted formidable team leadership by providing solutions and resources to team members, and effectively delegating tasks to ensure optimal efficiency.

Major accomplishments

●Placed 1st in A. A.F District 10 N.S.A.C against 15 districts and 3 states. With recognition of “Best Media Plan.

●Recognized by Meta for having a high-value creative campaign backed by adequate data and research.

Senior Teller - Austin Telco Federal Credit Union May 2019 -May 2022

●Successfully managed a team of 7+ tellers, overseeing their adherence to proper banking protocols and written policies, and Maintained a culture of compliance and excellence within the team.

●Demonstrated a keen eye for detail in all banking procedures by conducting thorough cash drawer and vault balancing, while ensuring the secure scanning, data entry, and storage of documents by the end of the day.

Major accomplishments

●Trained and managed a team of 3+ tellers who advanced to management roles within a year, showcasing the effectiveness of my leadership and mentorship.

●Provided exceptional level of customer relations, fostering strong client relationships by promoting a service-oriented culture within the team through coaching, guidance, and staff motivation, resulting in customer satisfaction and increased sales performance.

Projects

Marketing & Media Manager - Apogee Presents January 2023 - September 2023

●Provided crucial brand management support by creating high-quality content, including reels, carousels, polls, and live videos, tailored for social media platforms such as Instagram and Facebook.

●Developed content strategies and event schedules to ensure a cohesive and impactful marketing approach.

●Designed and built landing pages using WordPress to facilitate ticket sales and deliver comprehensive information about upcoming events, enhancing the user experience and driving conversions.

●Took the lead in organizing meetings and conducted community outreach to foster vendor and client interest, strengthening partnerships and expanding the brand's reach.

Major accomplishments

●Actively engaged with followers to promote all campaigns hosted and managed by Apogee Presents, building a strong online presence for the brand and increasing brand awareness and followers by 85%.

Education

B.S Mass Communications Advertising & Business Admin - Texas State University 2020 – 2022

GPA: 3.67 Magna Cum laude Dean’s List all semesters National Society of Leadership and Success (NSLS)

Coursework: Media Planning, Media Analytics & Strategy, Creative Thinking & Concepting, Adv. Social media analytics.

Associate of Arts Communications Studies - Austin Community College 2018 – 2021

GPA: 3.62 Honors all semesters

Skills & Competencies

Computer Skills: Adobe Creative Cloud & Canva, graphic/UI & UX design, google & Microsoft Office 365 suite, proficiency in Excel, HTML and CSS, PowerShell, JavaScript, proficiency in WordPress, Elementor & Wix, digital optimization and search engine optimization(Semrush, Google Trends, Google Analytics, SE Ranking).

Communications Skills: Associated Press Style, media/blog writing and press releases, email and direct marketing/campaigns, social media strategy and analytics, creative strategy and planning, public speaking, databases and CRMs (Salesforce, Zendesk, Wix, Constant Contact, Mailchimp), project management tools (Trello, Slack, Notion, Hootsuite, HubSpot, Sharepoint).

Certifications

Marketing Foundations - The Trade Desk Certification, Google: Analytics, Ads Search, Ads Measurement, Ads Display Linkedin learning: Social Media Monitoring, Photoshop 2021 Essential Training: The Basics, Illustrator 2021 Essential Training: The Basics

Professional References

Dale Blasingame Email: **********@*******.***

Jeffery Testa Email:*********@*****.*** 630-***-****

Jason Rodriguez Email:*****************@*****.***

Additional references are available upon request.

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