Mike Abell

ad0459@r.postjobfree.com ● Mobile: 205-***-****

Birmingham, AL 35124

Senior Sales & Management Executive

Energetic, highly accomplished and strategic sales professional with more than 30 years of driving sales and closing high stakes deals. Natural and hands-on leader with a strong record of building top-flight sales organizations and delivering results in the most challenging circumstances. Consistently expands accounts and exceeds goals and expectations. Authentic sales management skills with the ability to coach, lead and unleash individual talents in helping build long-standing, collaborative relationships throughout all tiers of an organization. Great understanding of how to leverage an organization’s strengths and weaknesses “to include competitors” to maximize company’s goals, initiatives and go to market strategies.

AREAS OF EXPERTISE

Account Management – Business Development – Sales Management – SaaS Management -Strategic Planning –Consultative/Relation Based Sales - Territory Management – Customer Relationship Management – National Accounts – Marketing Initiatives – Vendor & Agency Relationship Management – Print Production – New Markets – Channel Management – Technology – e-commerce – Direct Mail – Offline & Online Marketing Channels

PROFESSIONAL EXPERIENCE

Everything Marketing / Smart Market for Business – Shreveport, LA

https://everythingmarketing.com/

https://business.smart.market/

Marketing specializing in data analysis through variable digital print & online marketing channels.

VP of Business Development – VP of Channel Partnerships (May 2020-Present)

Utilizing patented software “SaaS” for targeting, personalization, acquisition, retention, loyalty strategies, data driven marketing, digital marketing, shared mail, solo mail, social marketing,

databased analytics, redemption analytics, redemption tracking, data acquisition, competitive blunting and look-a-like reporting. Work directly with national, regional retailers/advertisers and through channel partnerships with marketing/advertising agencies/third party providers. A technology-based, data driven, marketing solutions company. Using both offline channels “Direct Mail” and online marketing channels. Our services were offered for both: Business to Consumer “B2C” and Business to Business “B2B”.

Working with large national, regional & local business chains. Selling to industry verticals such as: All Retail, Quick Serve Restaurants, Casual Dining, Financial, Grocery, CPG, Healthcare, Real Estate, Automotive, etc.

MasterGrabber / Agent Dominator – Birmingham, AL

MasterGrabber

http://www.mastergrabber.com

Lead generation marketing company for Real Estate agents & Commercial Real Estate

VP of New Business Development (2014 - May 2020)

A national program working with real estate agents within the entire U.S. This program is for agents/brokers marketing to their SOI / personal list of contacts and agents who do geographic farming in specific areas or neighborhoods. This program was also being used in commercial real estate space / property management companies. We use some in-house developed stealth technology that helps our agents, brokers and commercial property management companies get more listings and sales. We also guaranteed our results.

Sold and managed a regional sales team. Increased sales by 15%-20%+ year-over-year.

Flexx, Inc. – Birmingham, AL

Marketing solution and program provider.

CEO (2008 - 2014)

Built marketing company from ground up. Sell to and manage relationships with accounts in mail, print, and POP “Point of Purchase” categories. Coordinate with major clients to develop promotions and new print materials. Orchestrate work of all third-party vendors and consult with cross-functional client departments to deliver completed products each month. Coordinate logistics with printers, warehouses, and transportation partners. Negotiate all contracts and provide extensive follow-up. Worked with clients like: Cardinal Health, McKesson, Amerisource Bergen.

Grew sales to more than $1M per year.

Saved major healthcare client $500K in POP accounts.

Mailsouth, Inc – Mspark Inc. – Birmingham, AL

mspark.com

https://mspark.com

Major direct mail and marketing service.

National Account Executive / Director Of Multi-Market Services (2000 - 2008)

Performed full range of sales prospecting, qualifying, needs assessment, data gathering, and presentation to Fortune 500 companies. Grew existing national accounts and identified additional opportunities. Provided solo mail and print products. Partnered with major direct response, consumer packaged goods, and retail accounts, including Fortune 500 companies such as NAPA Auto Parts, AutoZone, O’Reilly’s Auto, Pizza Hut, McDonalds, Yum Brands, Darden Restaurants, Cardinal Health, BC/BS, WellPoint, Lowe’s, Home Depot, Wal-Mart, Super Value, Nash Finch, Charter, Comcast, Allstate, Nationwide, Pet Smart, Dollar General, Family Dollar, Direct TV, Dish Network, Discover Financial Services, etc... Identified new opportunities and trained on effectively selling through ANNE Network.

Ranked as top producer within first year of employment.

Honored as first Mailsouth representative to reach $5M, $6M, and $8M sales quotas.

Generated more than $15M in sales in 2008.

Director of Multi-Market Services (1998-2000)

Recruited to work for Mailsouth post-acquisition of APD / Mail Direct. Expanded contracts with national accounts and managed variety shared mail service offerings, ranging from shared mail and solo mail to print and direct response business. Collaborated directly with clients and agencies to develop promotions. Attended national Direct Mail Association conventions on behalf of company.

Assisted in maximizing direct response / remnant business line.

APD, Inc. / Mail Direct, Inc. – Jackson, MS

Leading direct mail service provider.

VP / GM (1997-1998)

National Sales Manager (1996 -1997)

National Account Representative (1993 - 1996)

Territory Account Representative (1992–1998) Received several fast-track promotions to positions of increasing responsibility. Presented and sold cross-sell brokerage business into independent mailers before ANNE Network was created. Created partnerships with other mailers and negotiated postage exchange rates. Coordinated all major printing jobs.

Positioned as top sales producer for 6 consecutive years.

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