Katelyn R. Glass

*** **** **** ******, *** **H

New York, NY 10021

ad0444@r.postjobfree.com

+1-516-***-****

Summary

Recent MBA graduate from The University of Chicago Booth with 15+ years of experience leading the digital transformation for premium lifestyle and retail brands. Eager to transition back in-house with a focus on e-commerce and marketing executive level roles.

Professional Experience

Fifty Six CEO/CMO December 2020 – Present

• Spearheaded a comprehensive marketing overhaul, positioning the company as a marketing, e-commerce and creative industry leader, resulting in a 451% increase in revenue YoY.

• Implemented a CRM system, translating to over 92% increase in customer retention, contributing to a multi- million dollar increase in revenue.

• Hired, managed, and led a team of 20+ direct reports who orchestrated strategic marketing plans driving results including a 621% increase in ROI, 73% increase in organic traffic, 27% increase in lead generation, and 47% social engagement across all platforms for various clients including Armani Beauty, Alexander Wang, P.Volve, and Rowing Blazers.

• Established strategic agency partnerships with key industry players including Shopify, Google, Facebook, leading to a 1,049% increase in company’s brand awareness, contributing to an over $500k increase in annual revenue. The Sunday Collective Fractional CMO January 2022 – July 2022

• Created and implemented cross-channel marketing strategy, driving 1,708% YoY growth.

• Recruited and hired the company's marketing, creative, e-commerce, and sales teams. Rowing Blazers COO/CMO November 2019 – March 2021

• Recruited by founder & CEO and handpicked to oversee and scale global business, growing direct-to-consumer revenue +334% YoY within six months at organization, to a +$10MM business.

• Led initial scope, UX design and implementation for e-commerce redesign, increasing CVR by 42%, scaling the brand to #8 on SimilarWeb's 15 fastest-growing DTC brands in 2020.

• Created and implemented a diversified brand and performance marketing mix both online and offline, resulting in a 503% increase to ROI.

• Strategically built organization chart, managing five direct reports and a total team of 22 employees overall. MOSCOT Global Director of E-Commerce + Performance Marketing May 2017 – October 2019

• Led the digital transformation of the 100+ year old brand, including but not limited to content operations, integrating emerging technologies and innovative content delivery methods to optimize audience reach, user experience and increase conversion rate by 832% YoY.

• Developed, managed, and reconciled entire e-commerce and marketing budget, PNL and 3-year plan.

• Increased conversion funnel by 58% through initial scope, conception, data migration and execution of e- commerce re-platform/re-design to Shopify Plus, as well as ERP implementation (SAP B1).

• Strategically managed all owned, earned, and paid channels of acquisition for the brand including budget, agency and KPI management as well as all A/B testing, personalization, and optimization.

• Created reporting, and business insights for all e-commerce and marketing KPI’s including gross revenue, traffic, conversion, AOV, D&P, net metrics, returns, LTV, CPA, and RoAS, reported to executive team & board. Education

University of Chicago Booth School of Business, Master of Business Administration September 2021 – June 2023 American University, Bachelor of Science August 2005 – May 2009 Major: Business Management + Mathematics