Nesli Loren

Parkland, FL *****

Cell: 561-***-**** - ad0409@r.postjobfree.com

Professional Summary

A highly skilled and professional leader with diverse experience in hospitality operations, sales, marketing, business development, customer service, and fiscal management and all verticals. Enthusiastic organizational leader that is committed to excellence and delivering results. A proven record of enhancing productivity and effectiveness, through positive leadership, integrity, mindfulness, balance and alignment of customer and associate needs, and doing what it takes to get the job done.

Skills

Client assessment and analysis

International Hospitality Leader

Asset Management

Hotel Revenue and Sales Strategies

Hotel Investment Management/Advisory

Team leadership

Powerful negotiator

Budgeting and finance

Effective leader

Client account management

Hotel Revenue Management

Deadline-oriented

Human resources management

Relationship building

Efficient multi-tasker

Staff training/development

Coaching and mentoring

Operations management

Upscale, Luxury Hotel Sales, Marketing and Management

Hotel Management

Work History

04/2018 to Present

SVP Sales and Marketing, Business Development of a portfolio of Hotels

Saffire Hospitality (Third Party Hotel Management)

In charge of all group, international business, and key accounts and Revenue Management of Select Service hotels with Brands Marriott, Hilton, IHG, Choice and Wyndham as well as investments. High level communication and contact throughout the industry in USA as well as Overseas in Europe, Africa and Middle East Regions.

Several ongoing support and Consultancy to Hotels in Germany and Turkey.

08/2015 to 09/2017

General Manager/Director of Sales

Hilton Corporation, Hampton Inn – Plantation, FL

Implemented marketing strategies which resulted in 12% growth of customer base.

In Charge of all Revenue Management Strategies

Worked directly with and hands on with all departments to achieve outstanding score in QA of 96, vs 56 when I took over also as the GM of the property and as well as to over exceeded employee satisfaction results and achieved excellent results.

Achieved and exceeded budgeted goals by going after untapped markets and businesses with creative thinking and negotiation skills and increased revenues by 22% YOY first year and by 14% the 2nd year

Was both the DOS and the GM for my 2nd year at this property.

02/2007 to 08/2015

Executive Vice President of Sales and Marketing/ Operations

Loren International and Equity Realty Partners – Palm Beach Gardens, FL

Negotiated, facilitated and managed real estate transactions Both local and International as a consultant, specialty in Hospitality and Foreclosures.

Hotel Asset Management and Revenue Management

Acting GM and DOSM for various properties to help with conversions

Converted prospects to closed sales for clients located throughout Europe and FL, USA.

Negotiated contracts on behalf of clients with law firms and direct owners.

Created new revenue streams through Entering European and Middle East Markets.

Increased profits by 60% in one year through restructuring of business vision.

01/2005 to 02/2007

Executive VP of International Sales and Marketing

The Venue Group and IMEOS Consultancy – Istanbul, Turkey

Developed new business by networking with valuable customers as their consultant in sale, purchase, development and management of hotel assets and teams, in addition to capturing task force full team projects for conversion and new hotels, as well as for change management in all capacities (GM, DOSM, Absentee Owner Representation, Operational Partners).

Hotel Asset Management for both institutional and Private Clients

Absentee Owner Representation for Hotels

Facilitated the identification of new sales opportunities and utilized innovative strategy to acquire new accounts.

Led contract negotiations and account acquisitions resulting in increased new client acquisition.

Developed marketing plans to drive revenue and increase company growth YOY by 8-22%

11/2002 to 12/2004

International Director of Sales and Marketing EMEA Region

Conrad Hotels – Brussels, Belgium

Created regional sales, revenue management plans and quotas.

Developed and assigned monthly sales quotas to over 30 regional Sales Directors and Sales Managers, while working closely with General Managers of the Hotels.

Forecasted annual, quarterly and monthly sales goals with hands on revenue management with teams.

Prepared and reviewed annual budgets.

Identified and qualified customer needs developed sales strategies and negotiated and closes profitable group and key accounts with a 90% success rate.

Built strong client relationships and provided high value-adding services, resulting in a 15% company market share increase.

Maintained and organized a customer database of over 600 clients in the Region.

Consistently hit and exceeded sales goals by 14-20%.

05/2000 to 11/2002

Director of Sales and Marketing/ Assistant General Manager

Starwood Corporation International Resorts – Antalya, Turkey

Provided strategic and business development direction to developing and optimizing marketing, sales and customer relations plans for the 500 room and over 50,000 sq ft. of meeting space.

Built strong client relationships and provided high value-adding services, resulting in a 22% YOY company market share increase.

Consistently hit and exceeded sales goals by 20%-24%.

Managed revenue management, catering, meetings and event departments as well.

Recruited, trained and retained great teams.

Tasked forced pre-opening if another full-service Sheraton Resort Property on the coastal Turkey.

Obtained Six-Sigma training and developed projects that are still in place to date.

05/1999 to 05/2000

Senior Sales Manager

Hilton Dallas/Park Cities – Dallas, TX

Pre-opening team of luxury Hilton property

As the Senior Sales Manager, oversaw all large group, SMERFE and corporate group businesses.

Was heavily involved in revenue management.

Worked towards meeting all deadlines and booked all segments in my field 18 months out over 18% of given aggressive budget.

Prior to this position between 1998-1999 I was the Sales Manager in Charge of Far-East Market for another Hilton property in Dallas.

05/1992 to 03/1999

Sales Manager, MOD

Sheraton Suites Fort Lauderdale Plantation – Plantation, FL

Attended sales training camp and brought best practices leadership back to the company.

Was the youngest Sales Manager and MOD for ITT Sheraton Hotels while in College.

Responsible for local Corporate Market and small Meetings and Events.

Always went over budgeted goals YOY by at least 15%, involved in revenue management.

Prior to joining the Sales Team, I worked as a front office agent and full time MOD.

Education

2022

J.D.: International Law, part time study, ongoing

University of London - London, UK

1996

International Business and Marketing Management

Broward State College - Coconut Creek, FL

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