John Toohey

561-***-**** — ad03zt@r.postjobfree.com

**** ****** **. **** ***** FL, 33967

WORK EXPERIENCE

ReachMobi Fort Myers, FL

Campaign Manager August 2018 – November 2023

• Track advertiser trends in various consumer markets in multiple countries.

• Extrapolate data into pivot tables and create concise visuals to drive monetization.

• Create daily reports outlining current objectives and steps taken to achieve project goals.

• Provide team with queries for dashboards to easily track desired KPIs.

• Monetization team and product development team management.

• Lead multiple monetization campaigns to drive $65 million in revenue in 2022.

• Key asset in the development and optimization of in-house created, yield based ADP. RELATED SKILLS

• Writing and refining SQL queries.

• Data management and visualization in Excel.

• SEMrush and other SEO/campaign optimization sites.

• Admob and FAN monetization optimization.

EDUCATION

Florida Gulf Coast University Fort Myers, FL

Bachelor of Science in Marketing December 2018

• Minor: Entrepreneurship

• Relevant courses: Principles of Advertising, Marketing Research, Media Planning, Public Speaking, Brand Management, Entrepreneurship and Creativity, New Venture Laboratory, Marketing Strategy

• Brand Management: Participated on a team to create an in-depth analysis and report of a particular brand and presented before an expert panel of judges in the marketing research and branding fields. Past Experience

Dream Machine Recording West Palm Beach, FL

Marketing Assistant August 2015 - August 2018

• Manage multiple social media accounts for local artists and businesses.

• Help plan and coordinate different events held at the studio for community outreach.

• Consult with studio clients to help create custom marketing campaigns. Related Skills

• Optimize Google Ad accounts daily.

• Create, schedule, and track analytics for social media posts.

Contact this candidate