Kelly Corsini-Fron

519-***-****

ad03x5@r.postjobfree.com

SUMMARY

Experienced National Account Sales Manager highly effective at customer

service, trend analysis and sales planning. Knowledgeable about customer

needs in the CPG/Grocery industry. In my current role I have won Retail

performer of the year for the past 2 years. I have Head office experience.

with all major retailers in Canada at all levels of business

SKILLS

• Business development

• Account coordination

• Client relationship management

• Goal-oriented

• Sales solutions

• Sales forecasting

• Compliance requirements

• Account management

• Cross-functional collaboration

• Client meetings

EXPERIENCE:

Soleterra d’Italia/Sunterra Meats Feb/20 - Current

National Account Manager Ontario/Quebec and Eastern Canada

Retail and Food Service

National Account/ Business Development lead on Retail and Foodservice for Eastern Canada

Calling into retail head office, comfortable with all levels of management

Proven experience developing relationships by identifying partners, business development opportunities, and cross-selling opportunities.

Extensive knowledge of sales, marketing, and brand development

Strong knowledge of analytics and ability to derive insights from customer data to enable fact-based selling.

Advanced negotiation skills: ability to find ‘win-win’ solutions for joint value (

Sense of urgency to act and deliver profitably and maintain a good business relationship.

Passionate about selling and creating value for customers, deep understanding of customer and internal ROI measurements.

Cooperative and collaborative, with the ability to forge strong internal and external relationships to get things done

A strong team player, with a well-developed “people interaction” skill set.

Thorough understanding of financials including trade spending and profit and loss statements

Excellent written and verbal communication skills.

Self-motivated, creative, results-driven, solution-oriented, direct, and convincing when it’s right for the customer

National Account Manager

Carlsberg Mar/17- Feb/20

Oakville, ON

• Provided onsite training for Territory Managers quarterly, in the form

of a 2 day workshop

• Increased sales by 98.7% YOY (2018 vs. 2017)

• Increased sales by 102.2% YOY (2017 vs. 2016)

• Provided outstanding service to customers by attending closely to

concerns and developing solutions. Offered data and knowledge to

store managers and department managers

• Compiled data for sales/business reports to disseminate to staff

members, customers and management team

• Planned and executed new innovation and product launches for

banners, as well as new planogram launches

• Planned and executed store displays, contests, ADHOC space and

programming

• Proactively identified and solved complex problems impacting

operations management and business direction

• Wrote scopes, requirements for Alcohol and training manual for all

Territory managers to follow

• Analysis of planogram and self space, based on market share and

winning products, provided guidance to buyer

National Account Manager

Toronto, ON

Give & Go Prepared Foods Corporation/ Sep 2013 to Mar

2017

(Sobeys/Freshco, Target, Metro/FB, Shoppers Drug Mart)

• Implemented strategies to hit budget and business plans for the year

for Branded and private label products

• Build, accurately forecasts and achieve the account (s) results:

turnover, market share, and profit. Plan all growth drivers accordingly

• Act as the expert of my accounts to feed a retailer-centric account

planning process, to ensure as much alignment as possible

• Cultivated and maintained deep, productive customer relationships

• Maintained customer satisfaction by correcting issues with speed and

accuracy

• Developed relationships with Metro/Food Basics, Sobeys/Freshco,

Shoppers Drug Mart, smaller independent distributors and chains,

and provided individualized customer service to maintain longevity of

accounts

• Managed budgeting, forecasting and performance for all accounts

• Manage trade agreements, contracts and invoices associated with

the brand

• Improved profitability by developing pipeline using multiple sales

penetration strategies

• Establish contracts, including pricing structures and service terms

National Account Manager

Miamisburg, Ohio

Evenflo Baby Products/ Oct 2008 to Sep 2013

(Wal-Mart, Babies R Us, Sears, Canadian Tire)

Maintaining and reporting on POS reports and data analysis,

executive and middle management reporting.

• Forecasting and working closely with Supply Chain

• Managing Financial plan and forecast plan monthly

• Meeting and exceeding financial plan

• Develop and initiate Line reviews for Major Customers

• Planning Domestic and Direct import line up

• Pricing and margin set up for customer and employer

• Managing daily orders

• Managing spend budget

• Planning ad activity, 6 months out, comp-ing last years ad activity &

increasing product placement, both in-store and online.

• Contract negotiation with Major customers

• Working with the customer for incremental listings and special buys

IE bridge/gap plans

• Industry tradeshows and meetings

• Work from a home office, with a Virtual office in Mississauga.

• Quarterly travel to Ohio, head office.

• Very computer savvy. Evenflo is a spreadsheet driven company.

Experienced at all Microsoft office applications.

• BAAN

EDUCATION AND TRAINING

Bachelor of Arts: Business

University of Victoria

Victoria, BC

1989-1994

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