Successful sales and marketing professional qualified with over 25 years in customer service and sales industries. Focused, creative individual with proven management, sales, marketing and business development skills. Solid customer service skills with effective combination of assuming multiple responsibilities and innovation to consistently exceed both personal and company objectives and goals.

SUMMARY OF QUALIFICATIONS

Outstanding communicator with excellent qualifications in:

Account Development, Retention & Acquisition

Strategic Marketing

Bilingual

Product Knowledge

Profitability Improvement

Automotive retail, Lease, E-Commerce, BDC, Fleet sales

Teaching and Training

Google Analytics and Google Ad Words

Social Media Marketing

Progressive Leadership Skills

PROFESSIONAL EXPERIENCE

Dealer Alchemist

Lone Tree, CO

9/2022 - present

Director of Project Management

Created 100% of the processes, structure and organization for account managers. Developed a new training manual, created a process for account escalation in case of change of ownership or GM change,created an internal FAQ form, created a full written expectation list for the Project Management team, created G-Drive folder and budget/tracking sheets for every client we have, established adding all communication to the CRM for a more unified approach to account management company-wide. Created clear standards and processes for every aspect of the department.

-Trained with stores on how to handle leads, including word tracks and emails with new technology

-Successfully, managed a team of 4, which I grew to 5 in my time there

-Worked with over 110 stores on daily asks for reporting reviews, Google Analytics and Ad Words inquiries

-Ensured my team was continuing their education and training. My goal is always to create leaders.

-Professional, courteous, respectful, direct, honest and passionate about the success of my team and my clients.

-Expanded the breadth and depth of tracking and accountability of my department with the company to the maximum level possible.

-Fostered an environment of acceptance and allowance of my team to grow and learn while successfully managing their book of business.

Sincro Digital, Inc.

SEATTLE, WA

8/2010-8/2022

DIGITAL MARKETING CONSULTANT IV– Assigned territory: Arizona, Nevada, New Mexico, Texas, Oklahoma, California, Hawaii, Utah: I have trained 100’s sales representatives and managers at over 150 automotive dealerships on follow up process, Internet Department structure, customer service in both group and one to one training sessions. In addition, I am the subject matter expert with regard to digital for many Dealer Principals and General Managers on developing successful strategies for all digital marketing efforts. This includes the store website, Google Analytics/Ad Words campaigns, SEO, SEM strategies and Social Media/online reputation for vehicle Sales, Service and Parts Departments. I also have been highly integral in developing successful follow up processes for each store’s online shoppers based on lead type and purchase funnel geography.

Developed a continuing education series for DMC team in order to further enhance skill level of Digital Marketing Consultant Team

Developed “Best Practices Group” that further enhanced the knowledge of the entire Digital Marketing Team; finding and/or being the Subject Matter Expert on many, many posts and webinars

Established “Freshman Call” that guided new Digital Marketing Consultants through their first year on the job by leading, or facilitating, training calls with all senior team members

Awarded Digital Marketing Consultant of the Year for Phoenix Area having the top sales close rate for fiscal year 2015

Awarded Digital Marketing Consultant Recognition Award for mentoring and training with new Digital Marketing Consultant’s in 2016

Regularly mentors other DMC team members: facilitation of the training of dealer staff at all levels with best practices in all areas of website, CRM, retail vehicle sales, BDC, Internet Sales, Fleet, Service, Marketing and Customer Loyalty; as well as problem resolution and motivation

Assists DP’s and GM’s in crafting best digital marketing strategy for their store with current tools and companies with which they have chosen to do business

Assists DOM’s, AGM and other OEM Regional Staff on best strategies for training and action plans for stores, digital issue resolution, training of sales employees and tactical development for internet sales departments to further success of OEM in area and region

PERFORMANCE NISSAN

DUARTE, CA

5/2009-5/2010

BUSINESS DEVELOPMENT MANAGER: Responsible for driving traffic to sales, service and parts; and changing the face of the store for the better. Cut $4000 in monthly costs, while assisting in doubling the revenue for dealership. Worked as Administrative Assistant to General Manager: maintaining schedule, fielding calls, emails, people, and filing. Handled all Public Relations for store, organized events. Fielded all requests for donations and evaluated their connection with store.

Developed and maintained social media and digital marketing presence in community through development of website, maintaining SEM and Ad Words accounts, pushing content through all social media outlets

Fielded all requests for donations and evaluated their connection with store, utilized the relationship to further push online reputation of store and digital connection

Facilitated dealings with City offices regarding new reader board; negotiations resulted in saving company $750,000

Created Brown Bag Ladies networking club through Duarte Chamber of Commerce that is still carried on today

Maintained back end sites and vendor relationships for Autotrader.com, Ebay.com, Liquid Motors, Advent, Dealer.com and any other contract the store carried

BRECHT BMW

ESCONDIDO, CALIFORNIA

5/2006-5/2008

INTERNET SALES/LEASE END MANAGER: Directly responsible for sales of lease end, Internet and European Delivery customers. Established and maintained relationships with customers, businesses, and auto brokers. Created email campaigns to advertise specials to over 5,000 current and previous customers. Tracked customer leases throughout term, ordering new vehicles, keeping relationship in good status. Inspected lease end vehicles.

Was promoted to Internet Sales, then Leasing Manager during 1st year of employment

Received certification on European Delivery Process for BMW purchases; only SR at store to do so

QUALITY NISSAN OF TEMECULA

TEMECULA, CA

5/2005-5/2006

FLEET MANAGER: Researched company strategy and set goal for new department that was surpassed in first 90 days. Maintained relationships with local and national businesses, and government institutions for purchases.

Created 36 fleet accounts from 0 fleet accounts, many of which are still maintained today

Established accounts via cold calls, on site visits, referrals and eligible leads

RACEWAY AUTOPLEX (Ford/Nissan)

RIVERSIDE, CA

5/2003-5/2005

BUSINESS DEVELOPMENT MANAGER: Managed and oversaw average of 5 employees making calls to qualified Internet leads, service customers, as well as previous unsold customers; and receiving incoming calls for sales, service and parts. Maintained websites, budget, tracking. Established relationships with vendors with regards to Internet marketing campaigns, website, CRM tools and sales events.

Increased sales volume over 300% in 10 months

Became role model for Ford Motor Company as well as Reynolds and Reynolds based on profitability and efficiency of department. Had many other stores GM’s, DP’s, ISD’s shadow my day to day for over a year in order to understand how it all worked and helped them take back some best practices to their stores

Trained my team on best processes to communicate with previous customers, unsold visitors to dealership and service customers through email, phone calls and letters.

Established phone scripts and processes for department that were used by Ford, and Reynolds nationwide.

Maintained website, inventory on website, inventory photos as well as vendor management for store

EDUCATION

Associate of Arts Degree – Liberal Arts: Psychology/Sociology focused coursework - 2010

Mt. San Jacinto Community College

Dean’s List 2008-2010

Bachelor of Arts Degree - Liberal Arts: Digital Marketing focused coursework – 2018

Arizona State University

Summa Cum Laude

Dean’s List 2016-2018

Other certifications

Google Analytics for Beginners

Advanced Google Analytics

Google Tag Manager Fundamentals

Google My Business Basics

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