AP

ALISSA PENNER

ad03oh@r.postjobfree.com 859-***-**** Lebanon, OH 45036

Hardworking and experienced marketing professional and project manager with superb interpersonal skills, adaptability, problem-solving, and decision-making abilities. Dedicated team member with strong leadership and an engaging personality with the ability to multitask and effectively manage marketing projects from conception to completion. Website Mainantence ModX & Drupel

Canva

Complex Problem Solving

Verbal and Written Communication

Strategic Planning and Alignment

Trade Show Vision and Implemenation

Strategic Marketing

Marketing Program Management

Marketing Strategy Development

Google Analytics

Relationship Building

Public and Media Relations

Social Media Strategy

Project Management

Creative Strategy

Copywriting, Editing and Review

Marketing Communications

Planning & Organizing

Brand Building

Cross-departmental Alignment

Microsoft SharePoint

Digital Marketing Strategy

GMi Companies Lebanon, OH

Sr. Marketing Coordinator

04/2023 - Current

Responsible for customer facing details of website, copy, product images and information, collateral.

Responsible for Content Management of branded websites using ModX

(creating and maintaining) and of multiple digital libraries, internal public drive and Amazon S3.

Coordinates with outside resources to develop and monitor projects of product renderings, email marketing, website page design and inspiration. Serves as a collaboration resource for cross-functional teams and departments to assist in executing marketing strategies and objectives, product development and product launches.

Communicates marketing strategy updates to upper-level management. Brainstorms copywriting for marketing collateral.

Collaborates on development and execution of social media plans Coordinates and maintaining Ecom products in Plytix (PIM). Responsible for updating contracts and agreements for customers and Dealers

SWO-COG Lebanon, Ohio

Substitute Teacher

08/2019 - Current

Teacher for grades PreK-12 for multiple school districts in Warren and Butler Counties

Classroom management and control, requiring flexibility, quick thinking, and decision making

Long Term (half a school year) for learning disabilities classroom Summary

Skills

Experience

YMCA of Greater Dayton, Coffman YMCA

Springboro, OH

Social Media Advocate, Blog

Coordinator/Writer, Program Brochure

Designer

09/2016 - Current

Responsible for blog content for the online presence on social media platforms and website for both headquarters and branch level Oversees 20 contributing bloggers and overall communications with writers, editing, and publishing selection monthly Communicates regularly with Vice President, Director of Marketing & other Directors to maintain and promote events at our YMCAs Consistently increasing engagements/followers of our social media presence with interesting and creative approaches

Bi-Monthly design and execution of program brochure using Adobe Illustrator & Adobe Stock

Coordinates with 15 Directors to design, promote & communicate department programs. Creates and designs flyers and other marketing collateral for departments and Directors

Monthly contributor of published content to city magazine, Springboro Neighbors

Special projects, tasks, large project management for Directors- such as golf outings, branch functions, fundraising, etc.

Peter Li/Pflaum Publishing Group

Dayton, Ohio

Religious Education Consultant

09/2009 - 08/2015

Responsible for implementing all business-building and relationship- building expectations with uniquely assigned accounts and customers Communicate regularly with Vice President of Sales for daily support and strategic planning for accounts

Maintained and organized a customer database of over 600 clients in 5 state territory

Consistently met and exceeded department expectations for productivity and accuracy levels

Multiple product line sales

High-volume telephone and email client contact

Maintaining sales to meet monthly and yearly goals. Shumsky Enterprises, Inc Dayton, Ohio

Marketing Coordinator

08/2008 - 01/2009

Advanced to positions with increased responsibility within the company Coordinating and planning tradeshows, on-site sales, and events Produce press releases, placement of ads in business journals and magazines, e-flyers

Prepare collateral and marketing kits to assist sales reps in sales Assisted in preparing a marketing plan for the projected year Assisted in RFP, RFI, RFQ writings

Morehead State University Morehead, KY

Bachelors of Arts in Communications Advertising and Public Relations 05/2005

Dean's List, Outstanding Achievement in Advertising Award Education and Training

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