Leslie Weinberg -

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LESLIE ANN WEINBERG

CREATIVE LEADERSHIP, STRATEGY, OPERATIONS, AND MULTIDISCIPLINARY DESIGN Thousand Oaks, CA lmuxdesign.com ad03hr@r.postjobfree.com 310-***-**** in/lmuxdesign I am a creative leader and multidisciplinary designer with over 20 years of experience in creative strategy, art direction, visual communications, efficient agile operations, and cross-functional team leadership. My extensive career has enabled me to hone my skills and human-centered approach to produce innovative, engaging, and impactful creative solutions across all digital, print, and experiential touchpoints that align with business goals and objectives, connect people with brands, and support brand loyalty, retention, and growth. Experience

Creative Lead & Designer

National Veterinary Associates

May 2018 - Present (5 years 6 months)

• In collaboration with key stakeholders and cross-functional partners, I developed and implemented the creative strategy and concept for all visual content across all touchpoints for the overarching NVA Pet Resorts brand and the 40+ separate brands with 160+ resorts under its portfolio.

• Supported the 20-30% year-on-year growth over the past 6 years by developing and managing a creative operation strategy that enables agile scalability, efficient high-volume production, quality output control, brand continuity, toolkits, asset management, and easy-to-customize templates.

• Guided and motivated a multidisciplinary team of print and digital designers, animators, and videographers, fostering a culture of collaboration and creativity. Developed and implemented streamlined creative briefs, SOWs, and project management protocols that produced cutting-edge deliverables, aligned with business objectives, and achieved significant cost savings. Skills: Creative Direction, Art Direction, Concept Development and Presentation, Creative Strategy, Brand Identity, Brand guidelines, Visual Systems, Creative Toolkits, Creative Operations, Creative Briefs, Project Management, Design Thinking, Emotional Intelligence, Customer Journeys, Integrated Campaigns, Graphic Design, Email Design, User Interface, Motion Graphics, Video Editing and Production, Animation, Photo Shoot Direction, HTML, CSS, Illustration, Photo editing, Digital Marketing,

Tools: Adobe Creative Cloud, Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premier, Firefly, Microsoft 365, SharePoint, Teams, Canva, Monday.com, Canto, Trello, Dropbox Senior Graphic Designer

Water Wings Swim School

Jan 2017 - Feb 2018 (1 years 2 month)

• Collaborating with executive leadership and key stakeholders, I created a comprehensive brand identity and visual system for one of the leading chains of swim schools nationwide. Leslie Weinberg -

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• From concept to production, I created all marketing and experiential material across all channels and touchpoints, including brand logo and identity guidelines, mascot and level characters creation and storyboarding, integrated campaign content, and populated a brand asset and template library. Senior Graphic Designer

KreAsian Kitchen

Jan 2017 - Feb 2018 (1 year 2 months)

• To bring out the brand essence of the start-up chain of Asian-fusion restaurants through the creation of a unique and engaging brand identity strategy, logo design, visual and communication style guidelines, and an asset and template library

• From conception to completion, I created the unique experiential elements that defined the KreAsian casual dining experience, from entertaining wall art, murals, and displays to menu boards and menus.

• Conceptualized and designed the website and mobile applications, integrated campaigns, advertisement, signage, digital assets, omnichannel social media content, and emails. Graphic Designer

Skinny Ms. (skinnyms.com)

Sep 2015 - Jan 2018 (1 years 5 months)

• Created from conception to production website and blog user interfaces and digital assets, infographics, instructional videos, integrated campaigns, book covers, and social media posters to support the promotion of healthy living books, plans, recipes, workouts, and other resources.

• Collaborated to building out brand visual systems. Brand and Experience Design Specialist

LMUX Design

Aug 2004 - Feb 2017 (6 years 6 months)

• Provide full-service consumer and market research and design services to a variety of small to medium sized businesses and start-ups to help them develop successful brand strategies and continuity enablement through guidelines, toolkits, visual systems, asset libraries, integrated campaign templates and other customizable templates across all touchpoints. Communications Director & Graphic Designer

Temple Judea

Oct 2007 - May 2010 (2 years 8 months)

• Responsible for key internal and external communications, public and media relations in Leslie Weinberg -

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collaboration with key stakeholders, board members, executives, clergy, and the 1500+ temple members and the community at large for the largest Reform congregations in the San Fernando Valley of Los Angeles.

• Managed brand communication guidance, continuity, and consistency.

• Chief editor of a bi monthly newsletter, and created all advertisements, brochures, logos, newsletters, posters, presentations, stationery, and email blasts, website assets from conception to completion.

Senior Marketing Director, Public Sector

Covansys

2000 - 2004 (4 years)

• Reporting to the Chief Marketing Executive and VP of the Public Sector Practice, led all marketing efforts for Covansys largest Public Sector responsible for 45% of Covansys' total est. $950 million revenue from 2002-Q2, 2004).

• Led communications and branding programs that resulted in leadership recognition through multiple high-profile industry awards.

• As a subject matter expert for the corporation and cross-functional teams, provide consultation, knowledge transfer, and content management for sales and operation teams worldwide. Director, Health & Human Services Practice

Covansys

1999 - 2001 (2 years)

• Reporting to the Senior Marketing Director of the Health and Human Services Practice, supported the launch and growth of the new Case Management Practice

• Planned and executed marketing and communications plans, helped secure funding by collaborating with stakeholders to deliver award winning proposals, resulting in $500k-$4.5 million contracts. Marketing Director

Automated Data Sciences

1998 - 1999 (1 year)

Special Projects Administrator

City of Inglewood/SBPIC

1996 - 1998 (2 years)

Leslie Weinberg -

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Education

University of Southern California

Masters, Social Work

Minor, Community Organization, Planning, and Administration 1993 - 1995

Pitzer College

BA, Psychology (with Honors)

BA, Fine Art

1989 – 1993

Sessions University

AA, Visual Communications and Graphic

Design

2004 – 2006

Skills

• Concept Development

• Concept Presentation

• Creative Direction

• Art Direction

• Creative Strategy

• Brand Identity

• Brand guidelines

• Visual Systems

• Creative Toolkits

• Creative Operations

• Creative Briefs

• Project Management

• Design Thinking

• Emotional Intelligence

• Experience Design

• Market Research

• Customer Journeys

• Graphic Design

• Integrated Campaigns

• User Interface

• User Experience

• Motion Graphics

• Video Editing

• Animation

• Photo Shoot Direction

• HTML, CSS

• Illustration

• Video Production

• Email Design

• Photography

• Digital Marketing

Website Design

• Fine Arts

• copywriting

• Adobe Creative Cloud

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Adobe After Effects

• Adobe Premier

• Adobe Firefly

• Microsoft 365

• Sketch

• Canva

• Monday.com

• Canto DAM

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