SUSANA R. FREITAS-ARENAS

*** *** ******

KEARNY, NJ 07032

e-mail: ad03hf@r.postjobfree.com CELL: 201-***-****

Aurora Upholstery Studios, LLC, Kearny, New Jersey 2011-2022 Business Manager

Managed all projects from concept to completion of seven different stores

Developed marketing plan for the company

Managed digital as well as conventional advertising

Designed, developed, and maintained the company website

Researched and implemented all keywords pertaining to the SEO for the company’s website

Managed all aspects of social media for company

Maintained a digital and traditional portfolio of all projects from concept to finished products

Managed all financial aspects of business

Developed pricing structure for the business

Collaborative efforts with interior designers to design, decorate rooms and coordinate furnishing fabrics

Organized and collaborated directly with clients and internal associates to make sure projects are completed on a timely basis

Sands Interiors, Orlando, Florida 2006-2011

Business Manager

Developed marketing plan for the company

Managed digital as well as conventional advertising

Designed, developed, and maintained the company website

Researched and implemented all keywords pertaining to the SEO for the company’s website

Maintained a digital and traditional portfolio of all projects from concept to finished products

Managed all financial aspects of business

Managed the DOT program to ensure drug free environment as set by the FAA

Managed and maintained records of time required to perform each job

Developed pricing structure for the business

Purchased and determined types and amounts of materials required to cover each project

Collaborative efforts with interior designers to design, decorate rooms and coordinate furnishing fabrics

Discussed upholstery fabrics, colors, and styles with clients, and provide cost estimates

Designed patterns and cutting plans, based on sketches, clients’ descriptions, or blueprints provided by designers

Provided ongoing training to employees

Provided upholstery services to the furniture, boating and aviation industry

Organized and collaborated directly with clients and internal associates to make sure that projects are completed on a timely basis

Novartis Pharmaceuticals Corporation, East Hanover, New Jersey 1997–2006 Systems and Content Solutions Manager 2001-2006

Portal Technology - Training

Developed customized training and training material for content administrators and end users for companywide portal technologies

Managed the assessment and evaluation of portal technologies and implemented new portal environments

Managed the development and security of different communities based on clients’ needs

Collaborated efforts with internal Help Desk/Call Center and developed all articles for companywide implementation and deployment of Plumtree software. Utilized PeopleSoft CRM System to track all incoming tickets and assisted users in resolving existing issues

Developed an organizational taxonomy that was leveraged out to other business units Web-Based Surveys

Designed web-based surveys and provided clients with customized instructional material and effective measuring tools that ensured clients’ information was easily retrieved Technical and Business Liaison

Primary technical and business liaison for the Sales, Marketing, Transplant/Immunology, Oncology, and the Consumer Health business units

Content Management Solutions Manager

Managed business units and technical teams for all content management projects

Bridged the business and technology teams to develop and implement content management systems based on the brand teams’ strategy and business objectives

Provided ongoing assistance for development and training of content management systems for both Sales and Marketing

Identified and facilitated technical requirements, priorities, and deliverables for each business unit and provided specifications to the technical teams for development and implementation

Provided ongoing guidance in the development of technical documents such as standards and guidelines, training, questionnaires, and surveys

Developed and provided all customized training material for proposed projects

Provided business users with follow-ups upon project completion to ensure smooth transition in gathering feedback and new requirements

Assisted Global partners to leverage existing work ethics in the development and implementation of existing content management systems

Established standards for technical guidelines and in-house training

Reviewed all technical contracts and proposals related to content management projects

Conducted ongoing evaluation of content management vendors and technical partners

Managed relationships with third party vendors

E-Brand Marketing Manager 1999-2001

• Managed and supported Sales, Marketing, and the brand teams in the development and management of e- Marketing strategies and website activities

• Ensured compliance with all appropriate FDA, global and pharmaceutical guidelines

• Managed teams which consisted of the brands, regulatory and legal personnel, developers, agencies, and internal IT in the development and deployment of websites

• Provided strategic and creative direction for all components of e-Marketing programs which included, website development, interactive features, digital advertising campaigns, SEO, viral marketing, web casts, and community/relationship building to meet Sales and Brand objectives

• Managed and consulted with brand management regarding e-Marketing strategies, business opportunities, and innovative initiatives in the e-business space for Sales, Marketing, Transplant/Immunology, Oncology, and other business units

• Gathered requirements and developed web enabled processes including automated workflows and approvals

• Managed and assisted in the selection of internet technical and creative vendors as well as established optimal methods for internet guidelines

• Developed, implemented, and deployed methods for launching global websites

• Developed a process by which Product Information (PIs) was standardized for internet and intranet purposes that resulted in major cost savings

• Provided website analysis programs, development and personalization tools, content management, and infrastructure plans

• Ensured the ongoing evaluation and deployment of innovative technology for all business units Promotional Print Buyer and Manager 1997-1999

• Managed the execution of Sales and Promotional materials from mechanical stages through final printing and shipping

• Collaborated efforts with the Sales Force in the management of Promotional Programs

• Managed all artwork and photography requests by the Sales, Marketing and Promotional areas

• Coordinated artwork, photography, UPC Codes, and film delivery dates to appropriate separators and printers

• Developed a digital library of all artwork and photography for Promotional and Sales materials

• Responsible for all print procurement in the Sales and Promotional area, supplier evaluation and selections, cost estimates, billing, photography, and press proofs for all assigned projects

• Responsible for the accuracy and detail of all promotional materials and communicated production timelines to all appropriate departments

• Coordinated match print and blueprint approvals. Attended press runs.

• Evaluated different techniques in traditional, digital printing and graphic design

• Managed all Sales and Promotional projects and their related expenses

• Developed unique programs for special displays requested by the Sales force

• Assisted in the initial stages of the first Novartis Consumer Health website The Academy, Bergen County Technical Schools, Hackensack, New Jersey Web Page Designer and Teacher 1995-1996

• Designed and created websites for the Academy on different platforms, Macintosh, UNIX, Windows, and DOS

• Bergen County Enrichment Program – Instructed grammar and high school students on Webpage Design, Internet use, Computer Graphics, and Computer Animation packages Sandoz Pharmaceuticals Corporation, East Hanover, New Jersey 1992-1995 Senior Communications Services Operator

• Assisted the Sales and Marketing units in the production of computer-generated slides, overhead transparencies for annual Sales meetings and corporate presentations

• Provided creative assistance to Sales, Clinical, Transplant/Immunology, and Neurology divisions in the development of presentations for the organization

• Designed graphics using electronic bulletin boards

• Planned, set priorities, executed projects, and met deadlines

• Advised clients on the most effective ways of displaying information and creating alternative designs to meet their needs

• Maintained, organized all files, and billing. Built great internal client and external vendor relationships Languages

Fluent in Spanish. Understanding of Portuguese.

Education

MA - Fine Arts Education Kean University, Union, NJ BA - Advertising Seton Hall University, South Orange, NJ 2018-2021

MLO License

New Jersey Mortgage Loan Originator License - NMLS#1587699- 5/2018 Certificates

SAFE Comprehensive Mortgage Loan Originator Certificate - NMLS#1587699 American School of Business NJ State Specific Mortgage Loan Originator Certificate - NMLS#1587699 American School of Business 2005-2007

JavaScript Development, Web Development, XML Development Learning Tree International Web Tools Certificate United Digital Artists, New York, NY Fine Arts and General Teaching Certificate State of New Jersey Computer Knowledge

• Text Editing Software Experience: Google Docs, Microsoft Office Software Experience: Word, Project, Excel, PowerPoint, Publisher, and Visio - PC and Macintosh platforms

• Accounting/Bookkeeping Software Experience: QuickBooks Pro 2022-2023 and QuickBooks Online

• Portal Technology – Plumtree 5.0j

• Content Management Software Experience: Interwoven – Team Site System Administration Series

• Web-Based Survey Technology – OpinionWare V3.3.0.1

• Web Development Software Experience: XML, XSL, Flash, Dreamweaver, JavaScript, DHTML, HTML, Filemaker Pro, E-Commerce, Internet Explorer/Netscape Browser and FTP/Telnet

• PeopleSoft CRM Client System- Vantive 8.6

• Computer Graphics and Animation Software Packages: Adobe Illustrator, Photoshop, QuarkXPress, PageMaker, Autographix, Corel Draw and 3D Studio Animation - PC, Macintosh, and Unix platforms

• Technical and Architectural Software Experience: AutoCAD, Data Sculpt - PC and Macintosh platforms

• Operating Systems: Sun/Unix, Windows XP, Macintosh, and Silicon Graphics Volunteer Programs

COMPUTER INSTRUCTOR FOR CHILDREN AND ADULTS

Boys and Girls Club - Union, New Jersey

Developed animated PowerPoint presentations and worked on different subjects utilizing several types of software. DEEP–C TUTOR

Protestant Community Centers, Inc. - East Hanover, New Jersey After school program sponsored by Novartis Pharmaceuticals and collaborative efforts with McKinley School, in Newark, New Jersey. This program was for children in the second grade and lasted for three years or until the child reached the fifth grade. Assisted students with their homework, reading and math skills. Worked with students to build their self- esteem and to make them feel important in life.

*References furnished upon request

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