Amy L. Hill

*** ********** ****** • Charlottesville, VA 22902

ad03d7@r.postjobfree.com • 434-***-****

Portfolio Website: amyhilldesigner.com • Facebook Business Page: facebook.com/amyhdesign SEEKING: To apply my high-energy work ethic and love of people, my local wine region and its coinciding hospitality industry, my creativity, analytic strengths, problem-solving and decision-making abilities, maturity and experience to help organizations provide superior service and solve problems that yield measurable success and profitability.

‘Soft’ Skills

• Caring for people in a positive, empathetic and confidence-inspiring way

• Branding strategy & implementation for companies, individuals, organizations & causes

• Project management

• Cost analysis & negotiation

• Communication (presentation, public speaking, written & visual)

• Creative asset management & strategy

• Develop, articulate and synchronize multiple complex project segments; comfortably bring all to completion on deadline

• Team organization & coordination

• Anticipating and planning for possible obstacles, difficult circumstances, and non-ideal conditions throughout any process to facilitate pivots where needed

Current Employment

Branding Coordinator & Graphic Designer, Physical Therapy at acac, July 2018 – present • Charlottesville, Virginia (part-time) Report to Executive Director, Business Manager and collaborate with Outreach & Marketing Team to:

• Maintain existing suite of branded documents for internal clinic use, general marketing and outreach materials: design, layout, print coordination and fulfillment

• Develop and implement social media posting strategies, develop graphics and targeted advertising

• Design and coordinate production and installation of large format and standard marketing assets for regional publications and partner organizations (acac Fitness & Wellness Centers, athletic programs at regional schools)

• Directed update of, and provide ongoing maintenance of the Physical Therapy@acac official website, acacpt.com

• Publish monthly PT@acac newsletter to subscribers

• Participate in developing team marketing and branding strategy Itinerary Planner, Driver & Hospitality Specialist, Monticello Wine Tours and Coach Company, April 2019 - present

• Provide chauffeuring and tour guide services to guests and visitors. Provide safe, comfortable transportation to local vineyards, wineries, cideries, breweries, and distilleries.

• Ensure guests stay on schedule and achieve full enjoyment during custom and public tours, lasting on average 5-7 hours

• Perform standard maintenance and information-sharing tasks for each drive (record beginning and end mileage, gas tank levels, report relevant condition information about vehicle operation, share information about guest experience)

• As of Spring of 2021, plan about 10-30 custom wine tour itineraries per month directly with booked tour clients.

• Assist as needed with van maintenance and upkeep and maintaining office workspace.

• Assist General Manager with backup support during his vacation time and sick leave on management and administrative tasks, reviewing driver documentation of tours and being ‘on call’ support on busy tour days for drivers.

‘Hard’ Skills

• Graphic design, layout and print and digital production coordination (since 1992, 26 + years)

• Facebook, Instagram advertising design and implementation

• Social media presence creation and management

• Custom illustration

• Brand & logo development

• Adobe Creative Suite, mastery level InDesign, Photoshop, Illustrator

• Wordpress Divibuilder editing & basic webpage creation

• Microsoft Office (Word, Excel, Powerpoint)

• Large format design & printing coordination

• Sign, exhibit & experiential design

• Developed and implemented custom online ordering

“storefront” and fulfillment systems with a vendor partner for efficient and cost-effective print and promotional item development and distribution

• Itinerary planning using Limo Anywhere software interface

• Advanced graphic asset management, customized to working platforms used & comfort level of users

• Style Guide development

• Print color management

• Book design

• Promotional document design and management

• Public speaking

• Presentation development

• Event theme development, planning and management

• Social media post development, scheduling & post maintenance

• Copywriting & editing

• Fundraising reporting correspondence

• Tactile assembly & expert product finishing skills (trimming, hemming, installation, sewing)

Freelance graphic designer & Marketing consultant, 1992 - present

• Perform concept development, graphic design, graphic detailing, layout, document construction, production coordination to a varied range of clients.

• Work with established companies and organizations as well as start-ups on logo and branding development, marketing plan creation and execution.

• Always developing new and innovative ways to leverage my design experience and skills in new areas such as: book and calendar design and publishing, site-specific art show management and promotion, facepainting, personal organizing, decor and interior design updating, etc.

Past Relevant Experience

Host, Champion Grille, November 2019 - January 2020

• Assisted with opening of a full-service restaurant in the Champion Brewing Co. hospitality group.

• Assisted servers with running meals, busing tables, general maintenance tasks.

• Volunteered with colleagues for World Central Kitchen shifts in the early months of the pandemic to package and deliver meals to essential workers and first responders.

Server, Harvest Moon Catering, March -August 2019

• Completed 3-month server training program; attended teaching seminars and on-the-job event experiences

• In addition to required server training, pursued further involvement in HMC’s “zero waste” initiative and corporate-level marketing plan development. Provided owner, HR head with marketing consulting during summer of 2019. Executive Director & Program Manager, Amazon Aid Foundation, a 501(c)3 nonprofit organization February 2018 – April 2019 • Charlottesville, Virginia (part-time position)

• Report to board of directors, Board chair and founder/president of Amazon Aid

• Represent and serve as support to Amazon Aid, its Board, interns, contractors, and collaborators

• Maintain, protect, and supervise distribution of Amazon Aid’s copyrighted multimedia assets including: documentary and educational films, photography, video library, website, online advocacy platforms, social impact campaigns, curriculum, branding, social media presence, confidential and proprietary documents and intellectual property. Brand Developer, Brand Manager & Graphic Design Support for acac’s Physician Referred Exercise Program (p.r.e.p.®) acac Fitness & Wellness Centers and Legacy Management Group, 2009 – 2018. Key creative & marketing support behind development of internationally recognized medical fitness programming initiative developed by acac. Worked with acac’s Medical Director to convert smaller, site-based independent programming to a company- wide centralized model and develop p.r.e.p.® into a licensed, scalable business initiative. While in this role, developed and implemented custom online ordering “storefront” and fulfillment systems with a vendor partner for efficient and cost-effective marketing material distribution to sales support professionals and operations teams in four geographic markets. Creative Director & Graphic Designer, acac Fitness & Wellness Centers and Legacy Management Group, 2010 – 2017. Reporting directly to VP of Marketing. Responsibilities include coordinating centralized marketing efforts at acac corporate offices and regulating implementation of style guide and use of corporate logo, tagline, and branding parameters. Design, custom finishing, and fulfillment of orders for large format graphic displays, from trade show exhibits to window displays, branded permanent interior and exterior signs and displays in club locations. Operated in-house large format printer (42” wide HP Designjet Z6200), fielding and fulfilling requests from eleven fitness club locations. Produced high quality fliers, forms, business cards, stationery items, postcards, brochures, booklets, etc. on demand for a variety of programming initiatives. Graphic Designer for Visual Displays, overseeing design and implementation of experiential design, branded two- and three- dimensional displays, signage, and special projects for fitness clubs, interior and exterior. Projects include interactive displays and durable exterior marketing signage.

Community Involvement

Board Member, Lewis & Clark Exploratory Center, 2012 -15), Darden Towe Park. Assisted with publications, marketing, PR, graphic design, facilitating signage and exhibits for the future new Center. Entered board service at crucial time, during a Capital Campaign and LCEC’s transition from its residence in a barn to a permanent custom-built Center on the Rivanna River. Tom Tom Founders Festival Production Principal, 2013-14 Served as production lead on the art/music/innovation civic festival’s

“Picnic Day in Lee Park” events, all-day, outdoor event featuring live music, food and libation vendors, arts and innovation exhibitors. Music Resource Center Party Like a Rock Star 2012 - 2017 Worked with planning and coordination leads to create and install custom, themed large format graphics for the annual fundraiser. Center for Non-Profit Excellence Board Development Academy, Class of 2012. Participating in classes designed to provide training to a new generation of organizational board leaders.

Jefferson School African American Heritage Center, 2001-2003, and present. Helped organize a grassroots effort to recognize and preserve the historic significance of the former all-Black high school and its site, and create Jefferson School City Center (opened 2012). EDUCATION: Bachelors of Arts, Virginia Polytechnic Institute and State University, June 1987. REFERENCES: Available upon request.

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