Fernanda Jocelyn-Holt

ad034p@r.postjobfree.com 305-***-****

www.linkedin.com/in/fernandajocelyn-holt

EDUCATION

The Catholic University of America Washington D.C. Bachelor of Science in Business Administration August 2014 - May 2018 EXPERIENCE

Douglas Elliman Miami, FL

Marketing Associate June 2022 – December 2022

Collaborate with VP of Marketing & Marketing Manager to coordinate marketing strategy and execution for 8 Pre-Development residences, starting at north of $1 million per unit

Organize and lead weekly client meetings to keep respective teams updated regarding different development projects

Execute digital marketing strategies towards high-end Real Estate Brokerages for luxury developments

Provide local Real Estate agents with proper resources and contacts to efficiently market and sell residences

Assist Douglas Elliman promote 2022 launches at Art Basel Miami & The Real Deal – two of Miami’s highest exposure luxury events (i.e. vendor relations, logistics, assist with marketing collateral, etc.)

Review & approve social media marketing drafts before monthly launch for luxury residences Luxury Brand Partners Miami, FL

Brand Development Coordinator January 2021 – June 2022

● Helped establish brand presence, strategy, and product launches for R+Co, R+Co Bleu, and R+Color (launching 2023)

● Led product naming efforts for Luxury haircare brand, R+Co Bleu

● Collaborated cross-functionally with Packaging, Product Development, Design, and Marketing departments to establish innovation and strategies for upcoming years

● Compiled presentations for LBP leadership team regarding current performance, future plans, and development

● Conducted competitor analysis and benchmarking to validate the three brands’ pricing, launches, quality, and strategy

● Developed 2022 & 2023 Holiday Kits and Inline Kits for salon and consumer channels

● Managed relationship with cross-functional vendors to ensure projects were sticking to appropriate timelines Account Consultant January 2019 – January 2021

● Represented two luxury beauty brands, R+Co and Smith & Cult, to 120 salons in the Los Angeles area and 80 salons in Virginia and West Virginia

● Delivered exceptional customer service to accounts by placing orders, ensuring timely delivery, and educate accounts on personalized sales maximization strategy

● Assisted in marketing product launches in order to grow customer base and deepen product penetration among existing accounts

● Contributed $1.3mm to total salon sales in 2019

● Participated and assisted in the company’s annual showcase, Electric House, to market all brands to over 300 salons

● Sold over $260k to all my territories within the first 2 months of 2020

● Grew LA territory sales year over year by 50% for January and February (2019: $114k vs 2020: $170k) Sweet Caroline Bar (Miami Bar Crawls) Miami, FL

Marketing Coordinator October 2018- December 2018

● Assisted owner in running day to day operations in a marketing capacity including social media updates and managing events schedule on Eventbrite

● Owned content and event calendar and organized holiday/seasonal events including Halloween, Christmas, and New Years

● Strategized alongside Owner and Bar Manager for upcoming events

● Managed reservations for private events and large parties Douglas Elliman Miami, FL

Marketing Intern May 2017- August 2017

• Worked alongside three marketing managers to organize the summer real estate development promotional event for One Hotel’s $20 million dollar penthouse

• Managed development spec sheets for the Edition Hotel’s renovation

• Conducted analysis and compiled reports for meetings with project designers and real estate brokers for the Eleven on Lenox development

SKILLS & INTERESTS

Computer: Microsoft Office: Excel, PowerPoint, and Word; Netsuite Language: Fluent in English and Spanish

Interests: Traveling, Fitness, Food, Fashion, Beauty, and Networking