Ellen Fridliand

Certified PMP – Certified Scrum Master - Digital Project Manager – Agile Consultant

ad032z@r.postjobfree.com 917-***-****

PROFESSIONAL SUMMARY:

• Result-focused digital project manager with proven expertise in leading teams from initial strategic planning through completion.

• Experienced in managing the development of digital customer-centric solutions.

• IT background provides multifaceted insight into emerging Web technologies, trends and digital production.

• Strong communication, analytic, problem-solving and decision-making skills. CREDENTIALS:

• The Wharton School, Executive Leadership Program, Leading Digital Transformation

• Project Management Institute, Certified Project Management Professional (PMP)

• Scrum Alliance – Certified Scrum Master (CSM)

• Microsoft Certified Professional Trainer (CTT+ / MCT)

• NYU – Certificates in Web Analytics, Digital Media Marketing and Project Management

• Certified in Web Accessibility – Realogy Education Programs

• Professional Scrum Product Owner I from Scrum.org - Certificate in Progress

• Professional Certification from OneTrust – Certificate in Progress PROFESSIONAL EXPERIENCE:

Morgan Stanley 12/22 – 06/23

Senior Project Manager – Agile Coach

• Responsible for executing a variety of project management and program governance functions in support of a large initiative for the Digital Products and Strategy team.

• Coaching, advising and training Wealth Management BU teams. Agile advisory consulting and training focusing is on helping to drive innovative transformation that delivering meaningful and sustainable value.

• Leading all aspects of project management including tracking, reporting, coordination, documentation, governance, and communications for a large transformation initiative.

• Supporting multiple Product Owners, and full-stack AEM development and functional teams.

• Experience using multiple agile PM tools, specifically JJIRA Software, JIRA Advanced Roadmaps and Confluence.

• Project: https://www.morganstanley.com/atwork

Vanguard 03/21 – 10/22

Senior Project Manager – Modernization / Agile Transformation Team

• End-to-end project management for the website redesign, modernization, and Adobe Experience Management (AEM) migration initiatives. Supported multiple teams of tech / business / creative / UX specialists.

• Full stack of PM cross-functional skills, including leading agile transformation initiatives, planning and streamlining processes.

• As part of Retail Public Site Agile Transformation Program team, helped implement the innovation and modernization program, provided support, managed resources needed to meet requirements and deadlines using agile tools and methodologies.

• Helped to define product vision, roadmap and growth opportunities for SEO and Analytics teams.

• Responsible for requirement gathering and breakdown, creation of use cases, backlog refinement, and coaching product owners on story-writing techniques.

• Facilitated cross-functional working groups in transitioning into the iterative and incremental workflow process.

• Identified areas for opportunity in streamlining workflows, manual processes, and organizational gaps.

• Performed comprehensive reviews of an organization's adherence to regulatory guidelines.

• Drove accountability at all levels in the organization to help implement changes in a timely fashion and ensure the best solution to a given issue.

• Detailed presentation: https://business.adobe.com/events/experience-makers-live/2022/sessions/modernizing-vanguards- digital-experiences-through-s106.html

Limit8 Design 08/19 – 03/21

Digital Project Manager / Digital Strategist / Advisor

• Managed website development, lead generation and digital marketing campaigns for Real Estate clients (Broadway Reality). Responsible for product definition and web experience optimization on clients’ portal. Trained the client in Salesforce CRM.

• Produced full-service digital media assets, including websites, content, graphics and videos.

• Managed digital project planning, implementation, and production for key client engagements.

• Worked directly with software developers, product developers and QA teams.

• Defined technical concepts and performed business analysis.

• Consulted on website design, social and digital media marketing tools, and digital branding for a number of highly visible clients.

• Trained and managed client’s teams and assisted in key areas such as: o WordPress content maintenance and management

o Search engine optimization (SEO) and overall blogging strategy o E-mail automation and e-mail, inbound marketing and content creation o Testing, reporting, and SEO/SEM analytics

o Marketing and sales pipeline management

Sotheby’s International Realty Affiliates LLC (subsidiary of Realogy) 11/18 – 07/19 Project Manager, Interactive Marketing

• Managed Sotheby’s International Realty Website re-launch initiative https://sothebysrealty.com/eng from discovery through development and first phase delivery.

• Led strategic planning, research, team building, change and process management, and training.

• Responsible for client’s preliminary scope, business requirements, competitive and gap analysis, schedule and quality measures; worked on project plans and milestones.

• Established an effective communication plan with multiple, remote project teams and key stakeholders.

• Provided day-to-day direction to project resources; managed key contacts in each resource.

• Prepared documentation, status reports and handled project deliverables.

• Daily stand-ups, grooming, and planning sessions, weekly status reports with multifaceted, technical teams from onshore and offshore locations.

• As an ADA Certified project manager made sure the website adhered to Accessibility compliance and Realogy’s Corporate policies and industry compliance standards.

• Worked hand-in-hand with Realogy’s IT team and an external digital platform design firm.

• Built trusting relationships with the Sotheby’s International Realty Senior Leadership Team and Realogy’s key stakeholders to ensure the project’s success.

• Developed and implemented a New Development rollout training program for Sotheby’s Service Team. Medforce Technologies 11/16 – 11/17

Digital Product Owner/Project Manager

• Led SEO, SEM and PPC development and implementations.

• Built awareness and improved lead generation through multi-channel digital marketing strategy.

• Planned, strategized and managed execution resulting in the highest inbound traffic and conversions in the company’s history.

• Partnered with Creative and Product Development teams to design effective end-to-end brand awareness strategies, define unique selling offering and streamline customer experiences across all digital channels.

• Reviewed and interpreted creative briefs alongside members of the digital design team.

• Delivered high impact campaigns optimized to meet client's strategic vision and business objectives resulting in 200% growth rate of qualified leads over a period of 12 months.

• Tracked the utilization of resources and organized projects and workflows to maximize productivity and engagement.

• Proactively communicated with internal stakeholders regarding digital strategies, plans, risks, challenges and solutions. NYC PR Group 12/07 – 11/17

Digital Project Manager / Digital Strategist / Board Member / Advisor

• Gathered requirements, produced specifications, and performed competitive analysis.

• Implemented lead generation and content development strategies for end clients.

• Configured and customized HubSpot in order to optimize the lead management process with Salesforce.

• Digital strategy and digital media production with a high-profiled client portfolio.

• A subcontractor of https://limit8design.com, managed the development of multiple non-profit platforms and websites from discovery, training and delivery. As a product owner, responsible for directs client management, proposals, SOW, business requirements, site architecture, CRM, Marketing apps and Workflow integrations. Produced digital media assets, and directed creative teams. Clients account management using HubSpot CRM. LaBranche Financial Services 05/05 –

12/07

Project Manager – Financial Systems

• Managed the implementation of end-to-end process solutions for an integrated financial system (Microsoft Dynamics).

• Played a key role in industry compliance and action plan development of IT operations of Microsoft Dynamics ERP system database consolidations and multicurrency implementation projects.

• In charge of oversight and communication with a third-party vendor team during a data conversion phase.

• Developed MS analysis and reporting services processes.

• Reduced the company’s outsourced services expense by 30% by coordinating multi-platform system integrations.

• Responsible for financial reporting, systems upgrade, implementation, maintenance, and technical training sessions.

• Trained the end-users on new upgrades and system integrations. EDUCATION:

New York University School of Professional Studies

• Post Graduate Programs – Certificate in Project Management, 2017

• Post Graduate Programs – Certificate in Web Analytics and Digital Media Marketing, 2012 Queens College – CUNY

• Bachelors in Accounting and Information Systems

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