TJ Harvey

Marketing Management

ad02wv@r.postjobfree.com

708-***-****

Results-driven and accomplished professional with extensive experience in leading all aspects of marketing, branding, advertising, and communications aimed at enhancing brand recognition as well as driving sales, revenue, and business growth.

Qualifications Summary

Forward-thinking and visionary leader with a track record of success in maximizing brand reach, audience engagement, and conversion rates by developing and implementing innovative and measurable result marketing plans.

Credible history of directing large-scale sales, marketing, lead generation, and product campaigns to elevate global brand awareness.

Spearheading omni-marketing channels, utilizing e-mail, digital and social, website, direct mail, and trade shows for generating incremental sales.

Stellar record of generating bottom-line growth impact through B2C and B2B with disruptive Go-to-Market strategies.

Astute at evaluating competitive landscape and industry trends, while utilizing market/consumer analytics to identify opportunities for new product launches. Expert at formulating data-backed KPI dashboards to track ROI and campaign effectiveness.

Areas of Expertise

Marketing Strategy Execution

Team Development & Leadership

ROI & KPI Dashboard Development

New Leads Generation & Customer Acquisition

Sales & Revenue Growth

Go-to-Market Campaigns

Account Based Marketing

Product Launch Execution

Competitive Pricing

Market Research & Analysis

Cross-functional Collaboration

Brand Awareness Management

Career Experience

Labelmaster, Chicago, IL 2015 – Present

Marketing Manager

Develop and implement leading-edge marketing strategies and business plans to drive incremental sales growth. Lead all aspects of integrated sales and marketing campaigns to ensure seamless implementation of new product launches. Collaborate with sales teams to design high-impact, compelling marketing collateral. Administer creative agency and budget of large-scale marketing programs with key ROI/metric dashboards.

Launched a new company-wide pricing/loyalty reward program, resulting in increased profitability of gross margins and benefiting over 18K customers.

Generated over $245,000 in sales revenue by pioneering a pre-lease product campaign with pre-order sales.

Enhanced product brand recognition and sales growth by developing and implementing go-to-market strategies and campaigns.

Funneled 720+ new sales prospects through multiple lead generation channels, including nurture emails, whitepaper, trade shows, Account Based Marketing, and content syndication, yielding $336,000 in revenue.

Vista Dental Products, Racine, WI 2014 – 2015

Manager, Marketing Communication Product Manager

Directed lead generation programs to enhance customer acquisition and engagement. Strategized marketing communications for diverse range of product lines. Created high-impact marketing and advertisement materials, including magazines, video, direct mailers, brochures, emails, and website. Produced sell-sheets and marketing collateral for inside sales team, outside sales force, and distributors.

Achieved 9% and 14% Opened and Click-through rates respectively, while maintaining less than $8 customer acquisition costs.

Elevated global awareness of 300+ product lines by leading all aspects of branding, marketing, and communications.

Orchestrated targeted email marketing campaigns, delivering exceptional results.

Connect Hearing (A Sonova Company), Naperville, IL 2009 – 2014

Regional Field Marketing Manager, 2011 – 2014

Led the planning and execution of global marketing programs for multi-national product providers. Leveraged data-backed dashboards to track campaign effectiveness, determine return-on-investment, and support informed decision-making. Administered a $4.3M budget and media agency with multi-media channels, including TV, direct mail, and newspaper.

Drove sales growth by creating and delivering multi-media marketing advertisements.

Designed direct response product campaigns, resulting in $143K in revenue and a 6.8% response rate.

Oversaw full spectrum of marketing and advertising for 168+ retail clinics in 19 states across the entire US East Region.

Surpassed 103% above-defined sales and revenue goals across local markets by initiating national marketing campaigns.

Marketing Strategist Consultant, 2009 – 2011

Created and executed innovative marketing strategies for clients, such as CDW and Home Warranty of America to elevate brand awareness, customer acquisition, and incremental revenue. Directed a diverse range of operations, including strategic marketing planning, lead generation campaigns management, list sourcing, and direct marketing channels identification. Established customer/prospect database campaigns, list recommendations, and targeting criteria.

Elevated awareness of HWA products by leveraging offline/online direct marketing platforms and developing B2C marketing plans.

Formulated customer feedback survey to determine consumer’s behaviors, requirements, and preferences, achieving 18% response rate and revealing the demographic profile of the best customers.

Developed customer and prospect database campaigns, list recommendations, segmentation and targeting criteria of best targets.

Additional Experience

Manager, Direct Marketing and Communication, Videojet Technologies Inc, A Danaher Company, Wood Dale, IL

Manager, New Business Development, Officemax Corporation, Itasca, IL

Marketing Manager, Strategic Marketing, Allstate Insurance Company, Northbrook, IL

Marketing Manager, Emerging / Multi-Cultural Markets, Allstate Insurance Company, Northbrook, IL

Segment Development Marketing Manager, Direct Response Marketing, Allstate Insurance Company, Northbrook, IL

Education

Master of Business Administration, Marketing

Keller Graduate School, Chicago, IL

Bachelor of Science in Business Administration

DePaul University Chicago, IL

Technical Proficiencies

Microsoft Office Suite Salesforce ZoomInfo Power BI Reports PowerPoint Perfion ClickDimension GIS

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