Jeffrey C. Krupp

Columbus, Ohio ***** 614-***-**** ad02wb@r.postjobfree.com www.linkedin.com/in/jeffrey-krupp-9346b111

Experienced graphic designer leading the creation of compelling digital and/or print content. Key participant in brainstorming and concepting sessions. Deep range of knowledge on design trends, typography and color theory. Valued partner in the creation of brand and campaign-style guides, and graphic design assets including identity development, branding, brand standards, direct marketing, brochures, collateral, social media graphics, e-mail marketing, trade show booth graphics, retail graphics, in-store graphics & promotions and more.

Positive, inclusive professional who incorporates direction from marketing and creative leads to deliver assets that customers value. Proficient with Adobe Creative Suite, InDesign, Photoshop and Illustrator and various web/digital technologies.

Creative

Dedicated

Typography

Eye for color

Branding Experience

Identity Development

Professional Experience

AutoSweet, (AgencyServices), Senior Graphic Designer 02/2014 – 08/2023

Responsible for Sales product marketing materials, website graphics, trade show booth graphics and collateral, social media graphics and identity requests for dealerships.

Collaborates with User Interface Engineers and UX designers to design user-friendly digital experiences.

SweetMail design (e-mail marketing product) created conquest and loyalty e-mails to promote dealerships new and used inventory, service specials, finance specials as well as manufacturer promos and offers.

Worked with manufacturer compliance centers to receive compliance approval for dealerships.

Maintained large manufacturer and client image libraries.

Increased sales over a 10-year span XX%.

WD Partners, Contractor, Graphic Designer 08/2013 - 01/2014

Worked on a variety of design projects for: ScottsMiracleGro, Reebok, LG, and RiteAid.

Designed mockups for retail environment updates.

Created on-shelf graphics highlighting product benefits, promotion stickers on product and on shelf, aisle violators, POS graphics, conceptual freestanding fixtures with graphics and take away printed materials.

Nationwide Insurance, Contractor, Graphic Designer 04/2013 – 08/2013

Designed various collateral pieces for Nationwide agents, as well as, print collateral for farmers and their family to use, supporting Nationwide Land as your Legacy product.

In support of Nationwide Financial & Nationwide Life Insurance Projects, designed Nationwide agent focused collateral including, New Agent Kit, Financial Review Guide, Recruitment Process Guide, Financial Foundation Worksheet, e-mail graphics and e-mail headers, window clings, stickers, reply cards, direct mailer.

Scotts Miracle-Gro, Senior Graphic Designer 06/2010 – 12/ 2012

Lead designer in Scotts in-house design group, supporting all Scotts brands: Scotts Grass Seed, TurfBuilder, RoundUp, Miracle Gro, EZ Seed, Ortho, Whitney Farms, Scotts MLB, Sta-Green, Nature, Songbird Selections and Scotts LawnService.

Designed projects for Scotts Corporate including, business cards and notepad redesigns, annual report design, facility & campus signage, Scotts Company Store sale graphics, Scotts LawnService vehicle graphics, and a variety of national and international brand promotions.

Created big box store graphics for: Walmart, Home Depot, Lowes, Rural King including packaging design, regional big box Scotts sale flyer design, vehicle graphics, in-store displays, shelf takers, end-cap graphics, pallet graphics, on-shelf tip cards, product instructions and coupon booklet graphics, seasonal graphics, banner graphics, aisle violators and product info sheets.

Led photo shoots to promote various Scotts brands, helping to select locations, on-set propping and art direction on set, day of the shoot.

Integrate, Inc., Senior Associate Design 04/1994 – 09/2009

Senior design team associate responsible for providing clients with award-winning corporate identity, print, web and retail design programs like Toys’ R’ Us store redesign that included environmental communications design.

Key work performed included research, design development, presentation preparation, electronic art production, vendor coordination, and project management for various projects and programs including: branding, packaging, annual reports, signage systems, brochures, catalogs, newsletters, exhibit graphics, trade show materials, branded merchandise, illustration, character development, wayfinding programs, store graphics, point-of-purchase programs, and misc. advertising design

Managed deadlines, client relations and project profitability.

Education & Technical Skills

Columbus College of Art & Design, Bachelor of Fine Arts (BFA), Major: Advertising, Minor: Illustration

Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD, etc.)

In-depth technical knowledge of various web/digital technologies (HTML, CSS), content management systems, and production methods

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