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Sales Team Trade Marketing

Location:
New Delhi, Delhi, India
Salary:
15000
Posted:
November 12, 2023

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Resume:

AMIT MISHRA

An energetic, Motivated, and optimistic person wants to obtain employment in a dynamic, progressive, and diverse organization, and to work in a dynamic environment, that supports growth, both in terms of benefit, as well as Self –Satisfaction.

PROFESSIONAL EXPERIENCE:

VST Industries Limited, Hyderabad

Assistant Manager (Trade Marketing) (Aug 2023 to Present)

Collaborated with the Brands Team to help the Sales team to provide them with marketing materials, sales training, and other support to help them effectively sell the product.

Executed the planning and distribution of the Trade Marketing and Distribution budgets based on regions and Brands.

Generated regular reports and KPIs (Key Performance Indicators) to track the success of trade marketing initiatives and make data-driven decisions.

Executed various schemes and promotional programs Brand and region-wise to enable sales growth.

Ensured data analysis of sales data to evaluate the effectiveness of trade marketing initiatives and adjust strategies accordingly.

Ensured regular market visits to check the field activities, and work in coordination with the sales team.

Monitored the activities of competitors in the market and adjusted strategies accordingly.

Oversaw the planning of the scheme calendar for the entire year.

PRASUMA (Ample Foods Pvt. Ltd.), IMT Manesar (Delhi NCR)

Sr. Executive Sales Automation & GTM (Jan 2022 to July 2023)

Collaborated with the IT and other functional teams to create an optimum Sales IT infra.

Oversaw the rollout of DMS, SFA, and automation solutions for distributors and sales teams.

Partnered with the Regional Sales team for training and knowledge transfers.

Identified market growth opportunities by analyzing the primary, secondary, and tertiary sales data.

Custodian of central outlet master management (Coverage) & Manpower, PJP.

SR efficiency KPIs- Assortments, Bill Productivity, Outlet class wise volume drive, Bill Cuts, Salesman FOS (Feet on street), ECO, wholesale outlet segmentation, etc.

Coordinating with the entire vertical regarding the sales issue and their support.

Generated weekly sales and lead generation reports to the management for weekly reviews.

McCormick (Kohinoor Specialist Foods India Pvt. Ltd), Gurgaon

Sr. Executive Sales Automation (Dec 2018 to Jan 2022)

Created Organization Structure & Setup in Bizom: Zone, Sub Zone, Warehouse, Distributor, Areas, Outlets

Created entire User Hierarchy (All roles, and workflows to be assigned/ Inventory): Distributor and Warehouse.

Uploading of products and targets zone and sub-zone wise.

Creating incentive plan for the sales team for Q3 /monthly

Uploaded Beat and PJP: Creation and User Mapping, Frequency setting of PJP/ Beat Transfer.

Created App workflows for different users.

Created performance/compliance reports for GT and MT market and user-wise.

Updated daily MIS for the Sales Team

GATIKWE, Gurgaon

Zonal Sales Sr. Executive (Jan 2016 to Dec 2018)

Updated Zonal Daily MIS for the Sales Team. (asking for gap reason if any short falls).

Communicated the launch of new Scheme and products to all Sales Team (BDE /BDM /Coordinators /EDC BD Head)

Monitored the achievement of targets of Gross adds as per AOP (Annual Operating Plan)

Analysis of Charged Wt. CYLM Month revenue & LYSM Revenue, Customer wise NDPC analysis.

Competitor Analysis: Keeping track of Competition strategy to achieve decided market share for the company.

Monitored monthly review of Zonal performance. (CPRC/ZPRC (Zonal Performance review Council (EC review (Executive Council meeting).

Created monthly Business reports for the upper management to have Business Reviews.

Monitored the lost customers and DE growing customers.

SAMSUNG ELECTRONICS (India) Private Ltd, Gurgaon

Sales Planning Executive (Feb 2015 to Jan 2016)

1unit Planning for items were assigned territory DMD is >=6units then making STOs and DO Creation

1unit Planning basis 02 Consecutive Months DMD then making STOs and DO Creation

Demand planning (forecast of customer demand)

Seasonal planning according to last year's DMD V/s Current yr DMD

MSL Planning of HME/Printer/DVM/LFD/Seasonal Parts/Initial Kits then making STOs and DO Creation

Intra NPCs Planning and then making STOs and DO Creation

Reverse Planning through Reverse Program

New competition, new product introduction pricing Changes.

Supply planning mode wise category wise to the branch billing point

Ensure proper allocation & utilization.

Haier Appliances (India) Private Ltd. (Okhla phase-3)

Sales Coordinator in –SOD Dept. (Feb 2013 to Feb 2015)

Downloading reports from SAP/ Daily MIS for MT & MWO.

Currently doing PGH EVALUATION (It’s based on KPI & KEY Task Mapping for Incentive payout Month on Month ) .

Day to Day Sales Monitoring and figure updating. Regular communication with Field Force-RSM, ZH, ASM and help them to provide many types of data in excel format.

Coordinate with the Sales Team for data calculation of sales, aging stock, T-3 on Ho level.

General Coordination with internal departments of the Company.

Reports to team members and zone all related matters.

Announce AR targets weekly. /Analysis BR related matter, PBC parameters.

Evaluation report once prepared (Daily/Weekly), PBC Sheet, / Co-Ordination with ZH & BM’s/ Team Member for reports.

To prepare all types of MIS reports on Daily, Weekly, Quarterly, half-yearly & Yearly Basis Ho Level.

To prepare a presentation for Sales to maintain TAT

Support in day-to-day business operations

Involved in all Admin related Activities for Sales Team

Panasonic India Pvt.Ltd., Gurgaon

Marketing Analyst in –LCD –Plasma dept. (July 2012 to January 2013)

Daily MIS for LCD plasma.

To Communicate the launch of new Schemes and products to BM’s

Tracking scheme claim through installation report.

Follow up a stock transfer for PI branches & warehouse.

Co-ordinate with finance for vendor payments.

Responsible for the achievement of Sales targets in assigned areas.

Develop an effective channel to meet targeted numbers & revenue for the assigned territory.

Aircel Ltd, Delhi

Zonal sales coordinator (Jan 2010 to June 2012)

Handling MIS of all Distributors.

Order processing and execution, Putting orders in SAP Co-ordinate with the channel partner to solve their complaints (T Code,VA01,VA02, VF21,)/ Follow up with the warehouse on dispatches and stock status

Coordination with the sales team on orders to be released / Coordination with customers to ensure timely delivery of stocks

Arranging all required documents for new Channel partners & validation through the respective departments.

Arrange the trainee program for all newly appointed coordinators for Zone & backend MIS

Cross –Functional Intervention (Finance and commercial) for Quick resolution of the market- in terms of distributor commission reimbursement in accordance with the company timeline’s sales scheme processing and clearance.

(B) Entire channel-distributor (including LMP), Direct channel and Modern Trade –KPI reports & Daily Dash-board on various parameters (health of the business, revenue, churn, VLR, Devices sales, and respective

%age contributions).

Data Sourcing/Data Built up / Data Analysis./ Easy Recharge Monitoring & problem solution end to end.

New Etop tree information of Distributor, FOS & retailers on a Circle level in Etop software (daily Basis)./ DMS Utilization-primary & secondary Uploading on a daily basis at Circle, Zonal, and Distributor

EDUCATIONAL QUALIFICATION: -

2007 Bsc Allahabad University

2004 XII –.U.P Board

2002 X- U.P Board

COMPUTER SKILLS:

Microsoft Office (Microsoft Word, Ms- Excel & Ms- Power Point )

ERP Module:- SAP (Sales and Distribution-SD), Oracle, BI & BIZOM Software

Place: AMIT MISHRA

Date:…. (Signature)



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