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Finance, Accounting, Marketing

Location:
Berkeley, CA
Posted:
November 12, 2023

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Resume:

Paulina Michelle

M: 626-***-****, E: ad02f3@r.postjobfree.com

https://www.linkedin.com/in/paulinamichelle/

Education

University of California, Berkeley (August 2021 - August 2023) B.A. Economics (Major GPA: 3.64, Overall GPA: 3.54)

● Microeconomics, Macroeconomics, Econometrics, Demography Economics, Health Economics, Climate Change Economics, Environmental Economics, Labor Economics

Pasadena City College (February 2019 - December 2020) A.A. Double Major Business and Natural Sciences (GPA: 3.88)

● Financial Accounting, Managerial Accounting, Principles of Economics

● Dean's Honors in Spring 2019, Spring 2020, Fall 2020

● Alpha Gamma Sigma (Honor Society): February 2019 - December 2020 Work Experience

Finance & Corporate Banking Coordinator Intern PT. Harbu Sukses Sentosa (Jakarta) February 2021 - July 2021

● Managed financial records and transactions, accounting, banking, and other financial data-related administration to generate comprehensive reports to be presented to key stakeholders, leading to well-informed decision-making and improved fiscal performance

● Utilised financial information to generate customised payment plans that align with the preferences of individual customers.

● Examining loan documents, finalising financial record-keeping tasks, and evaluating deposit accounts along with credit reports. Chief Marketing Coordinator Intern Beef Wagyu (Online Business; Jakarta) June 2020 - July 2021

● Managed marketing strategies by conducting research and analysing competitors’ sales tactics and outcomes in order to identify new product and service opportunities

● Created promotional content through social media, enhanced brand loyalty and produced incentives for repeat and first-time customers to boost sales by creating visually captivating social media graphics, enticing email newsletters that resulted in a 35% increase in new customers.

● Handled inquiries and concerns and provided timely and tailored customer service by promptly addressing customer queries and tailoring recommendations for various Wagyu cuts, contributing to a 16% increase in customer satisfaction and loyalty. Leadership Experience & Achievements

Public Relations Officer PERMIAS San Francisco Bay Area July 2022 - August 2023

● Organised 20+ publication strategies and campaigns, resulting in a 15% increase in engagement and visibility within the community

● Managed inquiries from diverse stakeholders, fostering positive relationships

● Collaborated with the executive team to formulate event sponsorship proposals

● Maintained website content which resulted in a 30% increase in user engagement over six months

● Curated and refined publication materials including newsletters and surveys, leading to a 18% growth in subscriber base Head of Events Officer Berkeley Indonesian Student Association (BISA) May 2022 - May 2023

● Organised and executed all social events throughout the year, including retreat and inter-school socials

● Planned internal events, managed and reinforce interest-based socials

● Arranged coffee chats with students to improve BISA officer-member relations

● Arranged and executed New Student outreach and Summer Welcoming Event to students Accounting Tutor Learning Assistance Center (LAC) at Pasadena City College October 2019 - December 2019

● Joined per Professor's Recommendation based on performance and desire to help others

● Tutored college students in Accounting concepts and provided constructive feedback to motivate and identify areas of improvement Inter-Club Council Representative Board Member PERMIAS Pasadena July 2019 - December 2019

● Represented board members in meetings and collaborations with other clubs and coordinated cross-club meetings and events

● Created reports for club activities and financials, handled and presented community feedback at board meetings Co-founder CAPS LOCK (Online Baseball Cap Business) February 2018 - February 2019

● Performed research on competition to determine product styles and pricing and eventually won customer support, becoming profitable after 11 days of sales

● Generated returning customers by keeping customer satisfaction high by being receptive to feedback and providing timely customer support

● Managed inventory level, handled packaging and distribution of products, and ensured the whole process ran smoothly Skills & Proficiency

● R (Studio), SQL,Microsoft Office (Excel, Word, PowerPoint)

● Languages: English (fluent), Indonesian (fluent), Chinese (proficient elementary conversational)



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