COLLEEN WELKA

**** ********** **** ****. ***. A**8

Alcoa, TN 37701

Cell: 330-***-****

OBJECTIVE: Colleen Welka Summary:

I am a hard working professional who believes in streamlined, creative market research and elbow grease. My objectives are to provide clear, simple, and concise leadership to an organization with an emphasis on results. PROFESSIONAL

EXPERIENCE:

June 2022 - Current

Regional Marketing Coordinator – LIFE-NWPA

Job Summary:

Responsible for the on-going recruitment of LIFE-NWPA participants into the program and the growth and maintenance of an optimal enrollee census. Responsible for all public awareness efforts of the program, including marketing of services to providers., referral sources and the community at large, also including all public relations efforts both locally and statewide.

Develops, implements, and evaluates the overall marketing strategy per the LIFE-NWPA Marketing Plan, for the recruitment and retention of LIFE-NWPA Participants and for the building and maintenance of an optimal enrollee census .

Directs the production of printed publications and audio-visual productions including the development of design, layout, and text for informational materials such as newsletters, bulletins, pamphlets, directories, and audio- visual productions, while maintaining and upholding the PACE/CMS Marketing Guidelines.

Initiates, develops, and maintains local and state media and public contacts for disseminating program information. Researches and writes news releases with the advisement of the Director of Marketing. Supports the Director of Marketing as needed in planning and directing all advertising, public relations, and promotional campaigns and strategies for the LIFE-NWPA Program.

Identifies potential public relations problems and advises program leadership and agency officials of appropriate preventative actions, under the advisement and direction of the Director of Marketing.

Coordinates ceremonies, press conferences, and other events or special projects.

Monitors company use of any contracted advertising and public relations. PROFESSIONAL

EXPERIENCE:

June 2022 - Current

Regional Marketing Coordinator – LIFE-NWPA Continued

Maintains administration and relevant reporting, data, and planning systems

Plans and manages all marketing resources and encounters within an approved budget.

December 2013 - June 2022

Owner /Creator of art ERIE Barn

Mobile art class instruction Pennsylvania, Ohio, New York region. See Facebook page for Art Erie Barn

Acquired accounts include senior citizens organizations, special needs agencies, private parties, weddings, and baby showers.

Helping people create individual masterpieces for over four years. February 2011- May 2012

Marketing/Sales Director - Millcreek Mall

Generation of sponsorship packages for various programs and events. Implemented many new marketing concepts to The Cafaro Company.

Proof and development of all advertising materials including radio/t.v. copy, print advertising, billboards, posters, mall directories, handbills, website, and direct mail pieces.

Accounts payable and budget management for a regional shopping center. Compilation of Annual Marketing/Advertising budget.

Facilitated media partnerships in local markets and identified opportunities to increase shopping center visibility.

Public Relations with non-profit agencies, community relationship building

Responsible for the acquisition of a new sponsored play area, creation of a Regional Auto Dealer’s Show, Chocolate Chase (Competitive Walk), Mother Daughter Events, Bridal Shows, “Black Friday” Holiday, “Back to School” - from concept to completion

Increased Millcreek Mall reader board advertising sales by 38% Interactive with Art/Media Departments of Cafaro Company

Job duties included event coordination, public relations, copy writing, merchant relations, media buying, creation of collateral materials for mall campaigns.

PROFESSIONAL

EXPERIENCE:

December 2007 - March 2008

Public Relations Manager- Howard Hanna Real Estate

Creation, organization, procurement of sponsorship or real estate directory. September 1998 - May 2005

Project Sales Manager - Tool Box Media

Producer of special events, advertising, business network meetings.

Fall Festivals

Candlelight Walks

Ice Festivals

Procured sponsorship, managed public relations and event budgets.

SGD Golf Distribution, responsible for all national print advertising concepts, and media buying.

November 1996 - 1998

Independent Producer - Living In Iowa

30-minute television program, Iowa Public Television (PBS)

Responsible for producing, writing and editing feature stories for “Living in Iowa”.

August 1995 - October 1996

Media Representative - Golfing the Great Lakes and The 21st Century Wood Doctor

30-minute television programs, 13-part series. Nationally syndicated

Procured national sponsorship; cross-promotional campaign development and implementation, advertising, public relations.

July 1993 - August 1995

Producer - Video Images. Inc., Ann Arbor, MI

Engaged in the making of corporate/industrial videos, television commercials documentaries from pre-production through post-production. September 1989 - July 1993

Licensed Talent Agent - Michael Jeffreys, Inc., SAG/AFTRA, Ann Arbor, MI

Serviced Detroit, Chicago, Toledo markets, provided talent for commercials, videos, voice-overs, print, fashion and promotional appearances.

Negotiated and provided production assistance for weekly bookings for Detroit NBC affiliate, WDIV.

PROFESSIONAL

EXPERIENCE:

December 2007 - March 2008

Public Relations Manager- Howard Hanna Real Estate

Creation, organization, procurement of sponsorship or real estate directory. January 1987 - May 1997

Spokesperson/Product Specialist - National Auto Show Tour

Presented futuristic, concept, and most recent vehicles for Honda, Pontiac, Hyundai, and Jeep/ Eagle.

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