BRAND MARKETING & BUSINESS DEVELOPMENT MANAGER

Strategic consulting executive with 25+ years of diverse experience spanning the industry of sales, marketing & luxury. Self-starter, sales manager bringing innovative solutions to clients, collaborating with all levels from stakeholders through to the training of associates. Expertise in building highly effective sales teams and implementing practices to drive sales, visibility and brand awareness in the USA market.

Effectively managed over 50 US accounts, generating more than half the company’s global revenue

High energy, enthusiastic and effective trainer, persuasive presenter and business developer.

Proven track record of successfully employing creative marketing campaigns and tactics across a variety of platforms including print, digital, radio and social media

Accomplished in selling and buying all advertising mediums including writing copy and creative

Professional Experience

MM Crème de la Crème – Luxury Sales Account Executive- USA 2014-Present

Created a company with a strong focus on building long term relationships with key retailers interested in continual growth, niche upcoming designers, high-end lifestyle products, and social media marketing

Caroline Neron * DiamondCraft * Fern Freeman Jewelry * KC Designs * Kelim Designs

Lika Behar Collection * Michael M Bridal * Syna

Independent remote brand ambassador & sales consultant for luxury and fashion brands

Optimized the expansion and distribution of above brands remotely

Presented brands, negotiated terms, and opened doors at stores and global industry trade shows

Spearheaded a national pop-up shop movement and look box launch to effectively promote brands

WINK Media Umbrella – Marketing Consultant -SWFL. 2018-2022

Sun Broadcasting – Radio & Digital - 2022 1 Year Contract

Hand selected to open new accounts in the radio sales division at Sun Broadcasting, attributed to my keen ability to quickly and effectively pivot in a fast paced, dynamic environments

Acted as liaison between print advertising clientele and the radio branch, to support and bolster advertising revenue for 6 radio stations

Determined best utilization of advertising budgets with appropriate mediums based on market analysis and industry knowledge

Continually developed innovative marketing campaigns that translated across multiple mediums

Worked with clients and production to create radio spots, copy and creative for digital

Gulfshore Life Magazine – Print & Digital - 2018-2021

Consistently recognized for bringing in top new business in national and regional advertisers

Fostered close relationships with business owners to ascertain marketing needs and developed advertising proposals and campaigns to exceed expectations

Created special advertorial sections, editorial spotlights and added value to attract new advertisers

Sold for regional publications: HOME, Healthy Life, Gordon’s Drive, Naples Realtor, GSL, GSB, Naples Health and Bonita Springs Living

Bertolucci Inc. – National Sales Manager – USA 2008-2014

Manage & Market a Swiss luxury watch brand with more than 50 independent retailers and major department stores. Manage a growth plan and distribution in the American market and closely monitor sell through, inventory, and stock assortments. Present collections to key decision makers and promote brand at major luxury trade shows internationally and nationally. Public speaking at various venues including Key Spokesperson for Saks Summit held annually for corporate and managerial levels.

Opened important accounts including Saks Fifth Avenue and established strong business relationships and rapport with both independent retailers and major department stores

Reported directly with Global President and Geneva executives regarding national business, marketing, new product development, advertising campaigns and distribution

Built brand presence and credibility in the USA market through major PR events, product meetings with top magazine editors, country wide trunk shows, networking events, philanthropic events and global and luxury trade shows

Enhanced brand visibility locally by partnering with clients to create compelling co-op advertising programs and launched a Bertolucci FTP site gold card for accessibility

Manage all facets of customer service from opening new accounts, negotiations, product assortment, status of deliveries, payment plans and sales & marketing support

Skilled in creation and implementation of training initiatives and incentives to cultivate and motivate effective retailers and sales teams within major department stores and independents.

Propelled sales by implementing social media platforms and utilizing website inquiries to drive both service sales and new clients to dealers globally

Fostered close relationships with key players of national magazines, newspapers and mobile and internet advertisers to ensure editorials, product placement, better rates, fresh marketing opportunities and collaboration on branding events

Thalheimers Jewelry –Advertising & Sales Director- Naples, Fl. 2003 -2008

Analyze business trends to ensure profitable advertising strategies and a controlled advertising budget.

Creative marketing using multimedia platforms: television, radio, billboards, websites, etc.

Negotiate and build relationships with advertising mediums to ensure prominent position, prime times, contract discounts, trade discounts, editorials and media sponsorships.

Coordinate Designer trunk shows, cocktail parties and charity events concept thru completion

Worked in tandem at jewelry trade shows on all major buying decisions and negotiations

Developed complete 40th anniversary advertising campaign, catalog and roll out.

Generated increased revenue by networking and contributing to local charity functions, Chamber of Commerce meetings and working Naples Organization events.

Education and Training

Florida Academy of Massage & Skin Care – Valedictorian -2002

Milwaukee College of Business – Deans List – Graduated - 1993

Major- Sales & Marketing

Patricia Stevens Career College – Deans List –Graduated -1990

Major- Fashion Merchandising

Excellent References Available Upon Request

ad026s@r.postjobfree.com M&M Crème de la Crème #239-***-**** Florida

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