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Program Manager Scrum Master

Location:
Los Angeles, CA
Posted:
November 12, 2023

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Resume:

MANDY MANOUCHERY, MBA

Los Angeles, CA ad020b@r.postjobfree.com 310-***-**** linkedin.com/mandymanouchery/

Global Senior Program Manager/Agile coach with extensive experience managing large scale, complex, multi-million-dollar digital Product Marketing Management and operational projects ranging from $10M to $20M for large enterprises such as Disney, FOX, PayPal, Warner Brothers, City National Bank, Zurich & Farmers Insurance. A track record of strategy and executing successful products and programs within Fortune 100 companies across North America, Europe, and Middle East. Certifications in Project Management PMP from PMI and Scrum Master (CSM and SAFe Agile) to accompany 15+ years’ experience establishing program management best practices.

CORE COMPETENCIES

Program Management SAFe Agile Transformation Mar-tech and cloud platform Business Incentive Design Strategic Planning TPM Management AWS Cloud AI Data Platform Snowflake and DMP Data integration Waterfall Scrum and Kanban Third party vendor Management Global Business Process Re-engineering and Process enhancements Creating RACI Creating PMO Frameworks and Structures SDLC implementation Change Management and Business Strategy Leading and managing Cross-Functional teams including Mar-tech, Product, Data, UX and UI Content Platform KPI tracking, progress reporting Budget, CapEx and OpEx Risk Management

Tool

Jira Confluence Power BI SQL Kanban Rally Gantt Chart Smartsheet Roadmunk IOS AHA Microsoft Project Trello Airtable Clarity PPM Miro Quip BOX ServiceNow AEM (Adobe) Google docs

CERTIFICATIONS

CSM-SSM Certified Certified Agile SAFe for Scrum Master Project Management Professional (PMI) Marketing Planning and Digital Marketing Management Consulting International Marketing, Communications

PROFESSIONAL EXPERIENCE

Worked as a full-time consultant/contractor from 2014 to present in Los Angeles – US

Walt Disney, Los Angeles, CA May 2021 – Present

Global Technical Program Manager /Agile Coach- Contract

Collaborated with PMO team to establish common delivery process, strategy, and best practices for business operations, Infrastructure projects and consumer facing application such as Disney+ and ESPN and ABC, overseeing 5 squads supporting live events including NFL, AWS Clouds, Data Platform and migration, resulted in increasing viewership and PPV by 60%

Built, set standard and led a robust, scalable, and growth-oriented Program Management organization and delivery process, successfully managed, coached, and oversaw 5 cross-functional development teams (50 resources) using Agile principals across USA, India, Mexico, and Hungary.

Led cross functional global teams, including DevOps, IT, Product, facilitated Agile events for application development, worked closely with business owners, vendors, product owners, and c-level executive stakeholders, developed strategy, roadmaps, and end-to-end processes, implemented best practices, resulting in $10M in savings and optimizing existing resources for Disney video subscription and ad-supported channels.

Partnered with global Engineering Directors, PMO teams, managed budget, CapEX and OpEx, developed, aligned strategy and roadmaps for AWS and Cloud Compute, managed the process of OKRs planning, provided metrics for planning and status report-out to leadership and project sponsors.

Continuously monitored and reported on program execution to the teams, program leadership, executive management, and stakeholders, forecasted, managed and pro-actively escalated and mitigate risks and issue.

PayPal, Los Angeles, CA

Global Program Manager -MarTech/Agile Coach- Contract Oct 2020- April 2021

Led the global cross-functional team of PayPal Marketing, Operations, and creative agencies and digital technology across various time zones to implement $10M Marketing operational email campaigns on Salesforce, automated customer journeys focused on subscription and engagement rate.

Managed project scope and budget, collaborated with DevOps, product and marketing generated business case, analyzed data, oversaw integrated marketing programs, managing end-to-end campaign operational scope and budget, RACI/process/milestone definition, cross-functional asset planning, and campaign fulfillment/delivery, resulting in increasing subscription and engagement rate by 65%

Led cross-functional global teams, partnered with PayPal Marketing, product teams and vendors, PMO, Web and Data Operations in a matrix environment and helped establishing alignments and process across squads, managed direct to consumer email campaigns on Salesforce, resulting in increasing viewership by 65%

Drove strategic alignment through multi-year road-mapping, continuously monitored and reported on program execution to the teams, program leadership, executive management, and stakeholders.

FOX Entertainment, Los Angeles, CA Oct 2019 – Oct 2020

Global Program Manager – MarTech/Agile Coach- Contract

Led and oversaw Mar-tech integration programs and portfolio of projects across FOX Marketing technology group, led global cross-functional teams of Marketing, Product Managers and data services and data science to implement Martech projects, including supporting Super Bowl project.

Responsible for tracking key project milestones and adjusting project plans and resources; led the execution, organize and plans of end-to-end project lifecycle of SFMC email creation, media targeting, AWS cloud, data migration and data pipeline for email campaigns, resulting in 65% increase in subscription and 70% user engagement.

Established and standardized PMO and Agile process re-engineering and Agile change management, standardized process, and best practices, developed and implemented best practices to optimize efficiency and productivity.

Coordinated communication with all areas of the enterprise that impacts the scope, budget, risk and resources of the work effort being managed, partnered with Data Services, data Science, Business Analysts, Engineering teams and marketing team to define scope and deliverables of Mar-tech and AWS Data platform projects focused on subscription and engagement.

Partnered with engineering, and product team to define application requirements, led, and managed the implementation of SFMC migration, CRM projects across 30 Fox Groups including 17 Fox TV Stations, Nation, Sports

Collaborated with DevOps and Marketing third party vendors (Google, Salesforce), to create and integrate roadmaps, managed project scope and budget, set up monitoring and control mechanisms to keep the track of progress against roadmap commitments, identified risks and developed mitigation plans, provided weekly updates for Mar-tech, product team, executive management, and stakeholders on progresses, plans and risks.

Farmers Insurance, Los Angeles, CA Dec 2018 – Sept 2019

Global Program Manager- MarTech/Agile Coach- Contract

Led enterprise PMO team, developed and managed end-to-end Agile teams and SFMC projects, partnered with Product teams and creative agency, UX/UI team, and engineering team, successfully revamped the renewal app and website for both B2B and B2C audiences, plans and organized data integration and customer journeys resulting in increasing 65% acquisition, subscriptions, and engagement.

Responsible for tracking Mar-tech and data project milestones, led and developed end-to-end project lifecycle, partnered with data science, creative agencies, UX/ UI teams, advertising vendors, product team, implemented the integration of Mar-tech and AWS Cloud data platform and Data migration programs and ETL pipeline across various platforms.

Partnered with engineering team, designed, planned, and implemented customer solutions, managed capacity, resource planning, reporting, and forecasting, led cross functional team.

Led cross-functional teams of DevOps, product managers and marketing on consumer facing; managed project scope and budget alignment of dependencies, timing, and priorities across multiple projects and Scrum teams, identified risks and developed mitigation plans and took proactive measures to address challenges.

City National Bank, Los Angeles, CA June 2017 – Oct 2018

Global Program Manager – MarTech/Agile Coach- Contract

Reported directly to the SVP of Martech, created strategy and best practices, led, defined, and prioritized end-to-end creative project roadmaps, managed Mar-Tech project scope and budget and resources for Mar-tech programs.

Led cross-functional teams of DevOps, product, creative agency, QA, UX team and vendors to define program scope of CNB website and AEM implementation, discussed dependencies and delivery milestones, managed capacity, and resource planning, reported on capacity allocation and forecasting.

Drove the end-to-end project lifecycle for application-focused initiatives for Martech, from conception to delivery, ensuring adherence to timelines, budgets, and quality standards.

Modernized and re-launched CNB websites which resulting in increasing viewership and conversion rates by 70%. Managed multiple projects concurrently, created, and maintained a prioritized product backlog, breaking down features into user stories and estimating effort for effective planning.

Identified risks and developed mitigation plans and took proactive measures to address challenges, ensured the delivery of high-quality applications by establishing robust testing processes, conducting reviews, and promoting a culture of excellence within the team.

Warner Brothers, Los Angeles, CA (Cognizant Consulting) Oct 2015 – June 2017

Global Program Manager – MarTech/Agile Coach

Reported to the Head of Digital Marketing at Warner Bro, managed, and led e-to-end large scale global creative projects, partnered with creative agency, Marketing, Products, UX ad UI and vendors to re-launch 17 digital sites across 37 countries, automated customer journeys focused on increasing views, subscriptions, and engagement.

Led cross-functional teams including MarTech, QA, engineering, Digital Content, product operation teams, liaised with local and international end markets, drove end-to-end project lifecycle for application focused initiatives.

Applied and enabled Agile, partnered with product and engineering team, defined the requirements, executed, and delivered digital projects including revamping Warner Bro’s websites in different end markets, resulted in increasing site’s visits and conversion rates by %50.

Supported the Agile change management, efficiently allocate resources and coordinate efforts of team members to optimize productivity and ensure timely completion of project milestones.

CIT Bank, One West Bank, Los Angeles, CA (Cognizant Consulting) Nov 2014 – Oct 2015

Global Program Manager – MarTech/Agile Coach

Reported to SVP of Martech, developed PMO best practices and process, set standardized process, designed frameworks and templates, implemented end-to-end project lifecycle Martech projects, unified operations, Marketing, and product teams for implementing SFMC, identified, and resolved dependencies across workstreams.

Defined and managed milestones across an entire campaign lifecycle including creative development timelines, advise on executive review timing.

Led cross-functional teams of DevOps, Creative agency, Marketing, UI/UX team, Content Marketing, Product teams, and data services, developed program plans, successfully launched a new “Online Account Application” platform to increase site viewership, resulting in increasing conversion rates by %60 in 6 months.

Owning execution at the portfolio level - reporting, cross portfolio impact assessment, execution, handled day-to-day activities necessary to keep the project moving, providing accurate project.

BMO Financial Groups - Bank of Montreal, Toronto, Canada Aug 2013 – Aug 2014

Global Program Manager- MarTech

In collaboration with executive management team, led end-to-end robust, scalable online creative projects and project team; partnered with product, Dev, marketing team and creative agency to launch investing website in SDLC & mobile investing app, used JIRA and Confluence, created web applications, mobile features, and push notifications.

Delivered SDLC projects within scope, quality, time, and budget meeting strategic and business requirements; updated project plans and milestones and cost resulting in increased site visits and mobile conversion rates by 65%.

Led cross-functional teams of DevOps, QA, UX/UI team, product teams across multiple creative projects and online platforms, implemented lead generation campaigns resulting in an increase of 65% subscription rates across Bank’s websites and app.

Additional Relevant Experience

Zurich Insurance Group, Toronto, Canada- Global Program Manager- MarTech Nov 2011 – Aug 2011

Munich Reinsurance, Toronto, Canada- Global Senior Marketing Project Manager- 2010-2011

Angus & Associate Consulting, Toronto, Canada - Senior Marketing Project Manager- 2008-2010

British American Tobacco – Dubai, UAE and London, UK - Global Marketing Program Manager -2002-2006

EDUCATIONAL QUALIFICATIONS

Imperial College Business School, University of London, London, UK

Master of Business Administration (MBA) – Marketing Strategy and Project Management

Received Chevening Scholarship – Similar to Fulbright scholarship for outstanding leadership and academic performance.

BA (Bachelor of Arts) in Communications and English Literature



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