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Vice President Business Development

Location:
Park City, UT
Posted:
November 11, 2023

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Resume:

THOMAS J. WUCHER

ad01y4@r.postjobfree.com

**** ******** *** **, **** City, UT 84098

760-***-****

SUMMARY

Sales and Marketing professional with 25 years of sales and marketing experience in Retail, Business and Sales Strategy, Brand Management with deep knowledge of the Consumer Electronics industry. Proficient in building strong relationships both internally and externally. Possess hands-on experience in managing start-up and growth businesses. A team leader with a drive to develop high-performing teams.

EXECUTIVE COMPETENCIES

Leadership

Strategic, Business & Financial Planning

Brand Building, Positioning & Product Management

Retail Execution & Channel Marketing

Business Development, New Launches

Collaboration & Relationship Building

Contract Negotiation

Team Building, Coaching & Mentoring

EXPERIENCE

SKULLCANDY – Park City, Utah Nov 2015 – Feb 2023

VICE PRESIDENT OF GLOBAL SALES Jul 2022 – Feb 2023

Handpicked by the CEO to spearhead worldwide sales initiatives for Skullcandy, establishing and maintaining the number one market share for headphones priced $100 and below in key markets

Represented Global Sales on Skullcandy's six-person exec team, resulting in improved communication for efficient decision-making and increased transparency, reducing misunderstandings or conflicts

Led, coached and guided a high performing team of 25 individuals in collaborating across stakeholders to drive sustained, long-term growth

HEAD OF NORTH AMERICA SALES Jan 2018 – Jun 2022

Supervised all sales for Skullcandy products in North America, spearheaded all revenue-generating activities including digital and direct-to-consumer operations, resulting in 20% Compound Annual Growth Rate (CAGR)

Represented the North American sales organization on Skullcandy's ten-person executive team

Directed a sales team of 13 individuals in coordinating across stakeholders to drive long-term growth

HEAD OF U.S. SALES Nov 2015 – Dec 2017

Guided $200M in sales for Skullcandy and Astro Gaming brands through end-to-end ownership of P&L statement, encompassing product management, pricing strategies, promotional activities, channel merchandising, and market analysis

THOMAS J. WUCHER

SKULLCANDY ACCOMPLISHMENTS

Delivered Skullcandy’s highest revenue achievement of $370 million in 2021 – 40% year-over-year growth

Awarded Walmart’s highest vendor achievement - Supplier of the Year - 2021

Instituted a Reverse Logistic platform to help reduce Skullcandy’s carbon footprint to zero by 2035

SONY ELECTRONICS INC. San Diego, California Oct 2000 – Oct 2015

HEAD OF U.S. DIRECT BUSINESS MANAGEMENT Apr 2014 – Oct 2015

Devised and executed Sales, Marketing, and Communications strategy to reinforce Sony's value proposition, driving $325M revenue, and enhancing brand recognition across Direct eCommerce, Retail Stores, and Tele-sales

VICE PRESIDENT U.S. SALES DIVISION Jul 2012 – Mar 2014

Architected and facilitated a channel recovery effort in 2012 with Sony's regional accounts that drove 20% year-over-year growth

Implemented sales, operations, and channel marketing efforts across all product categories and channels including shop fronts, dot com, and B2B for Sony's Western Regional CE Sales channel

Supervised negotiations and administered the NATM group program, resulting in a 2-basis points improvement for Sony

DIRECTOR OF CHANNEL MANAGEMENT & STRATEGIC SALES PLANNING Oct 2011 – Jun 2012

Spearheaded distribution, programming, and financial investment initiatives for Home Audio and Video products across both Consumer and B2B channels, contributing to a total revenue of $800 million

Advised a select team of individuals from sales, operations, finance, and legal to create and implement Sony's Strategic Investment Program (SIP), resulting in a 2-basis point improvement in Sony's profitability

Managed a team of 5 National Sales Managers across all Home Audio and Home Video product categories spanning all retail channels

DIRECTOR REGIONAL SALES Apr 2011 – Sept 2011

Achieved successful implementation of Sony's annual sales budget of over $200 million for the top 50 Indirect Retail/Hybrid Accounts

Devised and installed a Hybrid Channel Strategy for Sony's leading regional retailers, resulting in improved on-time delivery by 30% by leveraging Tech Data's logistics proficiency

Facilitated the transition of the top 50 regional dealers from a direct selling model to an indirect selling model with Sony

Managed 21 personnel consisted of Sales Managers, Sales Reps, Sales Analyst, and administrative staff

DIRECTOR REGIONAL SALES Apr 2009 – Mar 2011

Attained Sony's Western Regional CE Sales channel's annual sales budget, which exceeded $350 million, across all product categories

Owned P&L for 30 regional accounts and lead program negotiations with top ten accounts

Initiated Sony's 3rd party partnership agreement with Marketstar which focused on establishing the direction for optimizing sales with key retailers

Headed negotiations and administered the Pro Group program that led to a 3-basis points improvement for Sony

THOMAS J. WUCHER

DIRECTOR/VICE PRESIDENT OF STRATEGIC SALES PLANNING Oct 2000 - Mar 2009

DIPD – Vice President

Actualized Sony's Retail Sales budget, exceeding $2 billion, for Digital Still Camera, Camcorders, and Accessory Products

PMID - Director

Realized Sony's Retail Sales budget, exceeding $750 million, for Portable Audio and Mobile Electronic Products

ITPD - Director

Executed Sony's Retail Sales budget, exceeding $2 billion, for VAIO and Display Products

SONY ACCOMPLISHMENTS & AWARDS

Sony Samurai Award for Performance Excellence Jun 2009

Best Sales Performance Home Audio Video Jun 2009

Chief Operating Officer Award Jun 2012

TOSHIBA AMERICA INFORMATION SYSTEMS, INC. Irvine, California Dec 1998 – Oct 2000

NATIONAL ACCOUNTS MANAGER

EDUCATION

Bachelor of Science, Accounting and Business Legal Studies

George Mason University, Fairfax, Virginia

MBA, Focus Finance & Marketing

George Mason University, Fairfax, Virginia



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