THOMAS J. WUCHER
ad01y4@r.postjobfree.com
**** ******** *** **, **** City, UT 84098
SUMMARY
Sales and Marketing professional with 25 years of sales and marketing experience in Retail, Business and Sales Strategy, Brand Management with deep knowledge of the Consumer Electronics industry. Proficient in building strong relationships both internally and externally. Possess hands-on experience in managing start-up and growth businesses. A team leader with a drive to develop high-performing teams.
EXECUTIVE COMPETENCIES
Leadership
Strategic, Business & Financial Planning
Brand Building, Positioning & Product Management
Retail Execution & Channel Marketing
Business Development, New Launches
Collaboration & Relationship Building
Contract Negotiation
Team Building, Coaching & Mentoring
EXPERIENCE
SKULLCANDY – Park City, Utah Nov 2015 – Feb 2023
VICE PRESIDENT OF GLOBAL SALES Jul 2022 – Feb 2023
Handpicked by the CEO to spearhead worldwide sales initiatives for Skullcandy, establishing and maintaining the number one market share for headphones priced $100 and below in key markets
Represented Global Sales on Skullcandy's six-person exec team, resulting in improved communication for efficient decision-making and increased transparency, reducing misunderstandings or conflicts
Led, coached and guided a high performing team of 25 individuals in collaborating across stakeholders to drive sustained, long-term growth
HEAD OF NORTH AMERICA SALES Jan 2018 – Jun 2022
Supervised all sales for Skullcandy products in North America, spearheaded all revenue-generating activities including digital and direct-to-consumer operations, resulting in 20% Compound Annual Growth Rate (CAGR)
Represented the North American sales organization on Skullcandy's ten-person executive team
Directed a sales team of 13 individuals in coordinating across stakeholders to drive long-term growth
HEAD OF U.S. SALES Nov 2015 – Dec 2017
Guided $200M in sales for Skullcandy and Astro Gaming brands through end-to-end ownership of P&L statement, encompassing product management, pricing strategies, promotional activities, channel merchandising, and market analysis
THOMAS J. WUCHER
SKULLCANDY ACCOMPLISHMENTS
Delivered Skullcandy’s highest revenue achievement of $370 million in 2021 – 40% year-over-year growth
Awarded Walmart’s highest vendor achievement - Supplier of the Year - 2021
Instituted a Reverse Logistic platform to help reduce Skullcandy’s carbon footprint to zero by 2035
SONY ELECTRONICS INC. San Diego, California Oct 2000 – Oct 2015
HEAD OF U.S. DIRECT BUSINESS MANAGEMENT Apr 2014 – Oct 2015
Devised and executed Sales, Marketing, and Communications strategy to reinforce Sony's value proposition, driving $325M revenue, and enhancing brand recognition across Direct eCommerce, Retail Stores, and Tele-sales
VICE PRESIDENT U.S. SALES DIVISION Jul 2012 – Mar 2014
Architected and facilitated a channel recovery effort in 2012 with Sony's regional accounts that drove 20% year-over-year growth
Implemented sales, operations, and channel marketing efforts across all product categories and channels including shop fronts, dot com, and B2B for Sony's Western Regional CE Sales channel
Supervised negotiations and administered the NATM group program, resulting in a 2-basis points improvement for Sony
DIRECTOR OF CHANNEL MANAGEMENT & STRATEGIC SALES PLANNING Oct 2011 – Jun 2012
Spearheaded distribution, programming, and financial investment initiatives for Home Audio and Video products across both Consumer and B2B channels, contributing to a total revenue of $800 million
Advised a select team of individuals from sales, operations, finance, and legal to create and implement Sony's Strategic Investment Program (SIP), resulting in a 2-basis point improvement in Sony's profitability
Managed a team of 5 National Sales Managers across all Home Audio and Home Video product categories spanning all retail channels
DIRECTOR REGIONAL SALES Apr 2011 – Sept 2011
Achieved successful implementation of Sony's annual sales budget of over $200 million for the top 50 Indirect Retail/Hybrid Accounts
Devised and installed a Hybrid Channel Strategy for Sony's leading regional retailers, resulting in improved on-time delivery by 30% by leveraging Tech Data's logistics proficiency
Facilitated the transition of the top 50 regional dealers from a direct selling model to an indirect selling model with Sony
Managed 21 personnel consisted of Sales Managers, Sales Reps, Sales Analyst, and administrative staff
DIRECTOR REGIONAL SALES Apr 2009 – Mar 2011
Attained Sony's Western Regional CE Sales channel's annual sales budget, which exceeded $350 million, across all product categories
Owned P&L for 30 regional accounts and lead program negotiations with top ten accounts
Initiated Sony's 3rd party partnership agreement with Marketstar which focused on establishing the direction for optimizing sales with key retailers
Headed negotiations and administered the Pro Group program that led to a 3-basis points improvement for Sony
THOMAS J. WUCHER
DIRECTOR/VICE PRESIDENT OF STRATEGIC SALES PLANNING Oct 2000 - Mar 2009
DIPD – Vice President
Actualized Sony's Retail Sales budget, exceeding $2 billion, for Digital Still Camera, Camcorders, and Accessory Products
PMID - Director
Realized Sony's Retail Sales budget, exceeding $750 million, for Portable Audio and Mobile Electronic Products
ITPD - Director
Executed Sony's Retail Sales budget, exceeding $2 billion, for VAIO and Display Products
SONY ACCOMPLISHMENTS & AWARDS
Sony Samurai Award for Performance Excellence Jun 2009
Best Sales Performance Home Audio Video Jun 2009
Chief Operating Officer Award Jun 2012
TOSHIBA AMERICA INFORMATION SYSTEMS, INC. Irvine, California Dec 1998 – Oct 2000
NATIONAL ACCOUNTS MANAGER
EDUCATION
Bachelor of Science, Accounting and Business Legal Studies
George Mason University, Fairfax, Virginia
MBA, Focus Finance & Marketing
George Mason University, Fairfax, Virginia