Business Development Candidate

MARTIN J. ELMER

** ********* ***** *********, *** Hampshire 031857

603-***-**** www.linkedin.com/in/martin-j-elmer/ ********@*******.***

SENIOR EXECUTIVE / VICE PRESIDENT

Consumer Lending Solutions Subprime Finance Markets Business Development Team Building & Training

Forward thinking, results-driven executive with extensive leadership experience in competitive credit, leasing, financing, and collections markets.

Established alternative financing programs with major national and regional retailers including Best Buy, Sears, Kmart, Aaron’s, Rent-A-Center, and many others.

Outstanding communicator and negotiator able to influence key decision-makers, partners, and stakeholders. Played a vital role in driving sales, optimizing operations, reducing costs, and improving profitability.

Built and motivated productive sales teams in multiple markets (IT managed services, secondary financing, leasing, and retail industries). Hired and trained 100+ employees in sales and operations.

Consistently achieved or exceeded goals, KPI’s, and management objectives. Managed teams of 50+ people and delivered multi-million-dollar sales growth on multiple occasions.

Excellent written and verbal communication, presentation, problem solving, strategic planning, critical thinking, analytical, decision-making, team building, vendor relations, and leadership skills.

Computer skills include CRM, Salesforce, HubSpot, POS, and Microsoft Office applications.

AREAS OF EXPERTISE

• Flexible Payment Alternatives • Sales & Marketing Strategy • New Product Development

• Product Marketing • Communication Lifecycle Management • Product Launch Management

• Fintech Systems & Platforms • Regional / Multi-Unit Management • Growth & Change Management

• User / Customer Experience • Best Practices / Policy Development • Leadership Development

• Debt Financing Programs • KPI’s / Performance & Data Analytics • Continuous Process Improvement

PROFESSIONAL EXPERIENCE

Director of Sales & Marketing

New Hampshire Union Leader., Manchester, NH 2022 – Present

Current Accomplishments:

Achieved 12.9% growth of annual sales goals first year in a declining publication medium.

Redefined and monitored new KPI’s, and management objectives for inside sales team.

Managed a team of independent contractors, establishing expectations on month over month performance.

Developed new product sales channels including the launch of a new mobile application.

Restructured contracts with existing vendors to resell services broadening our appeal to existing client base.

Increased overall account management activity base from approximately 57 accounts/week to 400+ accounts.

Liaison and presenter at corporate events with several speaking engagements throughout the year.

Managed, trained, recruited, and built a 15-person Sales and Marketing Team from a team of 7.

Established and implanted social media calendar to heighten both our customer base and client’s awareness about upcoming publications and events.

Martin J. Elmer ********@*******.*** Page 2

Continued

New England Sales Manager

KAFENE, INC., New York, NY 2021 - 2022

Enable retail consumers to select flexible, alternative payment solutions for big ticket items in vertical retail markets including furniture, appliances, electronics, and automotive industries. Offer third party subprime financing and lending options to consumers in lease-to-own and rent-to-own markets. Build application / lease volume to achieve and exceed Acima Credit retail partner goals and sales volume. Oversee regional operations, budgeting, sales, team building, training, product marketing, project management, customer experience, and program enhancements. Utilize a proprietary digital web and application-based financing platform for underwriting, approvals, and payment processing within 5 minutes. Coach awareness programs with store / multi-unit management while auditing signage, point-of-sale collateral, client team knowledge, and continuous improvements.

Achieved 200-250% of annual sales goals, KPI’s, and management objectives. Ranked #1 nationally (out of 11 Regional Sales Managers).

Developed merchant partners including Aaron’s, Rent-A-Center, Bob’s Furniture, Bernie & Phyl’s, and Ashley Furniture. Cultivated key external client relationships at the store, district, and regional levels.

Increased account base from 0 accounts to 100+ accounts and annual revenue from $0 to $12 million (with $25 million projected for 2022).

Negotiated and closed a multi-year contract agreement with a national marketing group, worth a potential $250 million over the next 5 years.

Recruited, built, and trained a 12-person Client Services / Customer Service and Support team.

Vice President, Strategy and Retail Operations

DREAM DECOR, INC., Springfield, MA 2018 - 2021

Served on executive leadership team at a New England based furniture retailer with 3 store locations. Recruited, onboarded, trained, and managed a cross-functional team of 30+ employees. Oversaw business management, sales, marketing, new business development, human resources, people management, logistics, distribution, order fulfillment, training, succession planning, KPI’s, performance and trend analysis, and management reporting. Coached teams in achieving operational best practices including stock flow, floor presentation, asset protection, facilities maintenance, and merchandising. Created a hands-on supervision environment emphasizing sales floor management, customer service, and sales generation.

Vice President, Strategy and Retail Operations

DREAM DECOR, INC., Springfield, MA

Doubled annual revenue (from $6 million to $12 million). Modernized sales, marketing, and social media programs. Built Facebook, Instagram, and Snapchat sites and promotions.

Launched online sales / eCommerce program and grew to $3+ million in annual revenue.

Established world class sales and customer service standards across the district through effective coaching and training of store managers and staff.

Centralized warehousing strategy to establish operational efficiency between all 3 locations.

Reduced annual operational costs by $150,000 and reduced reporting time by 75% through installation and integration of a data management, POS, order fulfillment, and warehousing system.

Developed and implemented formal human resources policies, procedures, and processes.

Empowered staff and instilled individual accountability. Improved employee morale, communication, engagement, and satisfaction. Increased employee retention rate from 20% to 80%+.

Vice President of Development

NHCASH.COM, Bedford, NH 2016 - 2018

Played a key role in the growth and expansion of a cash lending / loan operation with 40 employees, 3 locations, and an eCommerce website. Collaborated with Executive Vice President on strategic programs and initiatives including sales, marketing, collections, service, continuous improvements, and operational efficiency.

Drove annual revenue from $2 million to $13+ million. Generated new business through retail partnerships and sale of ancillary products and services.

Built, trained, and motivated a 12-person Credit and Collections team.

Developed and implemented full communication lifecycle to increase consumer awareness, buy-in, service quality, and follow-up.

Interfaced with ad agencies to ensure effective development, execution, and analysis of primary research studies, support, and training.

Integrated web, transactional, and customer analytics to maximize revenue and minimize cost.

Director of Business Development / Consultant

OKINUS FINANCIAL, Atlanta, GA 2014 - 2015

Hired as a subject matter expert in first and secondary financial products including competitive landscapes, marketing strategies, and operational efficiencies for the retail / consumer credit industry.

Consulted at Best Buy to build and manage their Credit Services team. Expanded external team from 15 to 30 people and increased annual revenue from $20 million to $80 million.

Vice President, Client Relations

TEMPOE / WHYNOTLEASEIT, Manchester, NH 2011 - 2014

Drove rapid growth and expansion at a financing group offering no credit required leasing programs to top national and regional retail chain accounts. Served on Executive Leadership team and reported to the COO. Coordinated activities between Corporate Accounts, Operations, and Marketing teams, proactively forecasting and translating customer needs into new product development. Worked with CMO on annual marketing plan, setting goals and KPI’s for staff and outsourced agencies. Generated data analytics for Customer Service, Collections, and Sales.

Contributed to company growth from 6 employees to 400 employees and $3 million to $300+ million in annual sales. Managed a 50-person team including Sales, Marketing, Social Media, and UX Design.

Helped enable company to receive $150 million in financing and contributed to acquisition by TEMPOE.

Spearheaded account acquisition strategy, presentations, account development, onboarding, and customer satisfaction for major corporate accounts included Sears, Kmart, and BrandSource.

Served as ambassador to Sears and ensured adherence to SLA’s and contractual agreements.

Collaborated with Operations Manager to streamline operations, identify process improvements, and reduce costs. Coordinated and supported marketing and product training strategies.

EDUCATION

B.S., Business Management and Marketing (Summa Cum Laude)

UNIVERSITY SYSTEM OF NEW HAMPSHIRE, Concord, NH

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