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Marketing Manager Social Media

Location:
Glasgow, United Kingdom
Posted:
November 10, 2023

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Resume:

Julie Chadwick

Mobile: 075-****-****

Email: ad01as@r.postjobfree.com

Highly focused individual who possesses a verifiable record of accomplishments; creative and recognized as a result oriented and solution focused professional. Currently looking for a new role where I can utilize and grow my skills and experience.

EXPERIENCE

Cluster National Sales and Marketing Manager

Heeton Hospitality UK

October 2022 - Present

• Responsible for maintaining and growing Group, FIT and Tour Series sales segments for all 9 properties, throughout the UK. Properties include Indigo, Hampton, Holiday Inn Express, DoubleTree and companies own brand.

• Website and social media creation and maintenance for all properties including Ad’s, promotional offers for property and brand marketing for Heeton and London Secret Garden Restaurant.

•Planned and managed companies Marketing budget and annual achievement plan.

•Regularly attend brand managed events for IHG and Hilton.

• Travel Management and planning with corporate and partnership Platinum guests. Including SSE and National Geographics.

•Monthly reporting on sales results through month end reporting which includes final month end results and quarterly forecasting.

• Worked with various procurement supply chains for hotel sales and marketing items including gifts, hotel supplies and sales tools.

Director of Sales

Cresent Hotels & Resorts: Staybridge Suites Toronto-Vaughan

June 2013 – September 2019

• Responsible for all Sales Segments with a main focus on Corporate, Rail, Extended Stay, Professional Athletic Partnership’s and Social markets.

• Built and oversaw properties new business development and sales lead program with hotel team. Program included Sales, Front Desk, Housekeeping and Breakfast staff.

• Developed and expanded Hotel Partnership programs for hotel through various channels within the Athletic and Entertainment segments including partnership with Maple Leaf Sports & Entertainment and CN Rail.

• Planned and managed hotel renovation ramp up strategy sales and marketing plan which included hotel conversion for all segments.

• Responsible for creation and execution of the hotel’s Annual Sales budget. Including segmentation distribution and quarterly forecasts.

• Achieved hotels total sales budget from 2013-2018 consecutively.

•Led and organized annual company celebrations including birthday’s, service week and Christmas parties.

Cluster Director of Sales & Marketing

Westmont Hospitality Group: Staybridge Suites Oakville Burlington, Holiday Inn Express North York &

Comfort Inn North York,

July 2011 – June 2013

• Increased overall RevPar (Market Share) by 18% on average- per property.

• Responsible for training and managing Sales Team including two direct reports - Sales Manager and Catering Coordinator for the Holiday Inn Express and Comfort Inn properties.

• Increased hotels online exposure by setting up and maintaining multiple channels of social media including Facebook & Twitter accounts (All Properties).

• Responsible for building and growing various National Accounts including Hydro One, Bombardier and Tim Horton’s.

• Designed and created Marketing collateral for All properties - including rack cards, flyers, online ad’s, online packages, rate codes and individual corporate offers.

• National Accommodation set up for musicians and production team for Smashing Pumpkins, Tom Petty, VELD, WakeStock, Riot Fest and The Tragically Hip cross-country tours and music festivals.

• Hiring, interviewing and performance reviews of all Sales team Managers and Coordinators.

Sales & Catering Coordinator

Atlific Hotels: Holiday Inn Express & Suites Vaughan Southwest

July 2010-July 2011

• Designed and maintained hotels Catering Menus, including a la carte and meeting package items.

• Responsible for the daily distribution of all Banquet Event Orders and group communications.

• Supervised all Food and Beverage Operations.

• Upheld a score of "Excellence" in overall event satisfaction with all Catering clients.

• Handled all group and SMERFE segment business

•Worked with hotel management team and catering company with weekly catering / supply orders. Along with cost savings to maximize profits.

•Established Partnerships with local event venues and banquet hall to encourage leads and repeat business.

Sales & Catering Coordinator

Crowne Plaza Toronto Don Valley

October 2008 - June 2010

• Maintenance of all SMERFE and Tour Group bookings along with 30 Plus Extended Stay reservations.

• Created and distributed monthly E- blasts, advertising and promotions to past and present clients. • Responsible for monthly revenue and forecast reports (All segments).

• Increased lost revenue by developing various weekend stay packages after hotel rebranding.

• Re-organized and updated the Sales Office by implementing Sales schedules, filing systems and Sales reports.

• Increased overall client satisfaction and repeat business with the implementation of hotel welcome letters and gifts.

• Responsible for catering inventory and procurement of food items and catering supplies for meetings / groups under 15.

Marketing Assistant & Company Travel Manager

Golf Town Canada Store Support Centre

July 2001-May 2008

• Annual planning of companies General Managers Conference and Meetings. Including set up of flights, accommodations, team building activities, catering, meal planning, welcome gifts, transportation and meeting space.

• Responsible for the planning, fundraising and marketing of the Annual Golf Town Charity Classic Golf Tournament.

• Daily maintenance of the Golf Town Online Membership Program including distribution of E-Blasts, assisting with online support for members, online promotions and advertising.

• Created and maintained annual marketing budget along with the company marketing Co-op Vendor Partnership Program.

• Ad buying for newspaper, radio and television segments.

• Raised over 150k yearly for Prostate Cancer Research Foundation through annual charity marketing campaigns and events.

• Increased online memberships from 100,000 members to 400,000 over a 12-month period during programs induction.

Additional

•Member of The Canadian Women’s Club of Scotland

2022 to Present

•Director of Treasury, Board of Directors for my Condominium

Member 2018-2020

•Canadian Employee Relocation Council Member

2018 to 2020

References available upon request.

Thank you!

Julie Chadwick



Contact this candidate