James Willey MBA

Delhi, IA ***** 563-***-**** ad00uy@r.postjobfree.com www.linkedin.com/in/James-Willey-MBA

SENIOR SALES & MARKETING EXECUTIVE AND BUSINESS DEVELOPMENT LEADER

Focal Executive driving results and successful sales strategies, motivating and engaging cross-functional teams to achieve targets and bottom-line results. Expert at designing and executing effective marketing and sales strategies to optimize opportunities. Develop organization vision into impactful and sustainable results through a data-driven, omnichannel approach leveraging cross-functional team dynamics and strategic partnerships. Life-cycle planning, accountability, and ownership with an emphasis on product-centric innovation for revenue generation and profit maximization. Areas of focus include:

Project Management / Sales Strategic Development Contract and Commercial Agreement Negotiations Brand Management / Event Management

Budget Management / Business Development

Global Marketing / Sales Management

New Product Introduction Process

CAREER EXPERIENCE

Henderson Products Division of Douglas Dynamics – Manchester, IA 2019 – 2023

Industry-leading manufacturer with over $100M in revenues that designs, develops, and manufactures snow and ice control systems and components, including plows, dump and conveyor bodies, sand and salt spreaders, brine production, and application equipment.

Markets: Municipalities, counties, states, construction, and independent markets.

Director of Product Management and Marketing

Top Marketing and Product executive crafting a distinct product offering, enticing multiple markets, and diverse sales channels. Strategic leader on the executive leadership team.

Created and executed overall marketing program, product development, competitive analysis, strategic price structure, corporate events, trade show excellence, advertising, business plan, and cross-functional elegance driving double digit sales increases in 2022, 2023.

Advanced innovative, industry-leading new products in established product categories providing renewed growth and excitement to a mature product line and industry.

Directed replacement parts program, developed e-commerce, digital transformation, and unprecedented program growth and record-setting parts sales programs in 2023.

Advanced and fulfilled sales strategies to achieve revenue targets and drive business growth.

Created and nourished strong, enduring relationships with key customers and stakeholders.

Camso (formerly Camoplast Solideal & Camoplast. Now Michelin) – Magog, PQ Canada 2001 – 2019

International manufacturer with more than $1B in revenues that designs, develops, and manufactures systems, assemblies, and components for original equipment manufacturers, including rubber tracks, wheels, undercarriage components, and systems.

Markets: Agriculture, Construction, Powersports (snowmobile, ATV / UTV, motorcycle), and Material Handling.

OE Account Director, Camso Global Business Development Group

Established Camoplast Ag business from initial business plan to exclusive track and system supplier to John Deere, AGCO / Caterpillar, Versatile, and other OEMs with more than $88M annual sales in first three years of production that became more than $200M in annual OEM agricultural sales. Achieved a successful powersports program, including snowmobile components, OEM relationship management, and ground-breaking ATV / UTV track systems.

Amplified track business and developed John Deere, Case IH – New Holland (CNH, Inc.), AGCO / Caterpillar, and Versatile OEM assembly lines business. Enlarged market share for OEMs to the industry leader position in 2019.

Administered business development for tracks and systems for the Small OEM business segment. Successfully developed relationships with 36 small OEMs in new market segments by acquiring and perfecting new technology, marketing to new target markets generating more than $15M incremental sales in 2019.

Achieved track and system business for Global OEM OEA aftermarket and Independent Channel. Headed pricing and distribution strategies to dominate and protect a market share of over 85%.

Realized tactical plan to support business plan introducing new Camso brand into Ag market.

Integrated acquisition of Caterpillar Mobile Track Division into Camoplast. Integrated construction and material handling Taeryuk tracks acquisition and Solideal tires acquisition.

Supervised Rubber Track, Injection Molding, and Composite Business divisions developing business plans in Ag, Construction, Consumer Products, and Powersports globally through OEM and Aftermarket customers.

Achieved composite, injection molding, and rubber track business with major Ag OEMs.

Powersports Markets (Snowmobile, ATV, PWC) – Rubber track, injection plastic, and composite components.

Subject Matter Expert on Consumer Products (powersports / lawn and garden / Ag)

Project Management Leader / Coach / Team Builder.

Mastered OEM and Industry events for effective participation and enhanced corporate image.

Enhanced company position by negotiating OEM Long Term Supply Agreements with multiple OEMs.

ADDITIONAL RELEVANT EXPERIENCE

Attachment Technologies Incorporated - Delhi, IA (now Stanley Infrastructure) 1999 - 2001

World’s largest manufacturer of attachments – OEM supplier to John Deere, CNH, AGCO, Kubota, Volvo, and others.

Vice President of Marketing, Sales, and Business Development

Spearheaded marketing and business plan including new product and market development, acquisition planning, strategic planning, and setting the road map for the business’s long-term success.

Directed Product Lines, Marketing, Telesales, Inside Sales, Territory Management Staff, OEM and Specialty Markets, Strategic Alliances, and International Business of five facility manufacturing companies.

Developed a worldwide strategic marketing plan with increased market share and double-digit annual growth.

The Ertl Company (now Tomy) - Dyersville, IA 1992-1999

Director of Marketing – Boy’s Toys Business Unit Leader for division management of die-cast replicas and plastic model kits, farm toys, and replica products for major farm equipment manufacturers: John Deere, Case-IH, AGCO, New Holland, and Caterpillar.

Product development for major retailers: Wal-Mart, Toys-R-Us, Target Stores, K-Mart, and farm store chains.

Licensing and negotiation for NASCAR, STAR WARS, Star Trek, motion picture, and fast-food franchises.

OEM product line, relationship, marketing, Research and Development, graphics, domestic and offshore production responsibility for Ag, construction, Powersports, and automotive industries.

Schumacher Elevator Company, Inc. - Denver, IA - Corporate Marketing Manager

Waverly Motor Supply, Inc. - Waverly, IA – Owner / Manager

EDUCATION

Master of Business Administration (MBA) – Total Quality Management

Upper Iowa University, Fayette, IA

Master of Business Administration (MBA) – Human Resources Management

Upper Iowa University, Fayette, IA

Bachelor of Science (BS) – Marketing, Minor – Public Administration

Upper Iowa University, Fayette, IA

SHARED LEADERSHIP

Executive Board of Directors – American Council of Snowmobile Associations

Director – National Farm Toy Museum

Communications Director – Iowa State Snowmobile Association, responsible for statewide magazine and website

Vice President – Midwest Chapter American Council of Snowmobile Associations

President – Iowa State Snowmobile Association

Vice President – Iowa FFA Foundation Board of Directors

President – Lake Delhi Recreation Association Board of Directors

Governor Appointment – Iowa Governor appointed leadership of the Watershed environmental project

Board Director - American Public Works Association NASC and PWX National Event Advisory Board

CERTIFICATIONS

Strategic Selling

Negotiation Skills

Team Effectiveness

Conflict Management

Sales Management Leadership

State Certified Trail Groomer Operator

State Certified Snowmobile Youth Safety Education Instructor

State Certified ATV and UTV Youth Safety Education Instructor

Leadership, Sales, Marketing, and Product Management certifications, trainings and courses

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