JOSH LAMB

EDUCATION

B.S. IN MARKETING

Kelley School of Business

Indiana University 2001

SKILLS

Digital Marketing

Social Media Marketing

Online Marketing

Marketing Communications

Market Research

Online Advertising

E-Commerce

Email Marketing

Product Marketing

Marketing Management

Digital Strategy

Brand Management

Integrated Marketing

Growth-focused, results-oriented

Marketing Executive offering robust

experience in strategic planning, team

leadership, and driving growth across

diverse industries including FinTech,

Shopping Rewards, and Telemedicine.

SUMMARY

Marketing Professional

CONTACT

312-***-****

ad00n1@r.postjobfree.com

www.linkedin.com/in/joshlamb/

8380 NW 123rd Way

Parkland, FL 33076

CHIEF MARKETING OFFICER

Leafwell Sept 2022 - Present

Engineered 64% YoY revenue growth and a 52% YoY expansion in customer base

Led transformation of the marketing tech stack, integrating HubSpot with Braze and AppsFlyer

Expanded marketing team from 5 to 19, managing Sales, Lifecycle, Social Media, Content/SEO, Paid Advertising, and B2B

Reorganized sales and account management enabling scaled growth of 240% YoY.

Executed successful rebranding strategy, opening new product/service avenues

Oversaw SEO efforts, attracting 700,000+ monthly visitors organically, marking 75% YoY growth

Identified new customer targets, developed personas, bolstered market expansion, diversification, and personalized engagement

SVP OF MARKETING

Klover Inc. Sept 2021 - Sept 2022

Doubled Monthly Active Users within six months while keeping Customer Acquisition Cost below $4.50

Grew 50,000 followers on TikTok and achieved a 1000%+ increase on Instagram through social media strategy

Implemented lifecycle marketing using Braze, reducing churn to a record low of 11%

Established customer cohorts and channel measurement strategy alongside Analytics team

Led a successful rebranding initiative, introducing a new logo, wordmark, and brand guidelines

SUBSIDIARY OF TRAX RETAIL (CMO) SVP OF MARKETING

Shopkick Sept 2019 - Sept 2021

Directed marketing team of 25, managing lifecycle, user acquisition, social media, B2B demand generation, client campaign production, and PR

Implemented an influencer program, boosting social media presence and customer acquisition

Built a new business line for branded content, generating $5+MM in new revenue in Year 1

Introduced User-Generated Content within the app, enhancing social proof and content quality leading to 20% improvement in organic growth

Managed a B2B focused PR strategy during Covid-19, generating over $3MM in earned media

EVP OF DIGITAL STRATEGY AND COMMERCE

Multipop Nov 2014 - Jun 2019

Partnered with C-suite executives from Time Inc, HSN, and Verizon’s Oath, achieving a 40% average revenue increase

Facilitated integration of top DSPs, video players, and commerce platforms, resulting in an 8x average revenue increase

Developed business plan strategy and led cross-functional teams for a first-of-its- kind distributed commerce experience

EV SVP OF DIGITAL/DIRECTOR OF CLIENT DEVELOPMENT

The Shadow Gang Studio Nov 2009 - Oct 2014

Established strategic partnerships with Egmont Media and best-selling author Michael Grant

Successfully licensed BZRK in 14 countries via organically grown audience

Produced and coordinated a $1.7MM original multi-platform digital experience, BZRK

DIRECTOR OF MARKET DEVELOPMENT

Manifest Digital Nov 2008 - Nov 2009

Developed CRM tools and processes to streamline operations

Devised marketing plans for B2B sales, resulting in $2MM revenue in the first year

Drove sales efforts resulting in approximately $1MM in revenue in nine months PROFESSIONAL EXPERIENCE

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