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Elizabeth Perlin

Executive and Strategic Communications Leader

805-***-**** ad001w@r.postjobfree.com carpinteria, ca linkedin.com/in/elizzyp/ Advise and support C-level executives, including CEO, EVP, General Manager. Progressive experience in all aspects of communications. Pre-IPO and Fortune 100 experienced. Expertise in thought leadership and executive communications with the talent to calmly manage conflict, juggle, and mediate. Skills

• Imaginative and prolific writing and graphics skills from blank page to copy editing and all things in between

• Astonishing project management/organization skills with the ability to multi-task and manage time effectively, and the dexterity to quickly shift priorities easily and effectively

• Intense analytic, oral/written communication, negotiation, and decision-making skills

• Strong executive presence and ability to develop and maintain relationships

• Whip-smart change management /change leadership skills and organizational development consulting skills

• Tactfully manage reporters and analysts

Work History

2021-2023 Head of Internal & Exec Communications, Compute and Services Hewlett Packard Enterprise, Houston (remote)

• Directed global communications and provided executive and employee communications management for EVP and General Managers of HPE’s largest revenue generating businesses: Compute and Pointnext (Services)

• Hired and managed a high-performing remote team of global managers who earned several recognition awards

• Collaborated with executives and appropriate teams to shape key organizational messages ensuring consistent internal messaging and communications that support the mission/strategy, communications priorities, and objectives of HPE

• Managed the social media profiles of the business executives and curate and advise on content for them (HootSuite, Sprinklr, Loomly)

• Researched, wrote, and edit speeches, statements, talking points, opinion pieces, articles, presentations, and other communications materials, in a range of in-person, print and digital formats, for delivery to both internal and external stakeholders

• Managed the extended marketing and communications (AR/PR) teams to ensure alignment of messages and activities

• Led change management initiatives and team restructuring, shifting an employee culture of mistrust into one of trust and transparency

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• Working with Governance and Policy teams, developed crisis communications plans in response to COVID, Ukrainian crisis, and supply-chain shortages 2018-2021 Senior Communications Consultant and Chief of Staff Cisco, San Jose, CA (remote)

• Sreamlined operational processes and drove strategic initiatives for VP and senior leaderhip

• Recognized for coordinating cross-functional teams in fast-paced environments and managing complex projects

• Established strategic direction and oversight of tactical execution of comprehensive employee communication program targeted to Global Partner Organization, including all- employee meetings, monthly leadership meetings, monthly news publications, intranet, and social media tools

• Designed multi-channel and key messages; developed content

• Managed a network of freelance partners who supplemented content creation

• Development, tracking, and analysis of data/metrics for executive and internal communications

2012- 2018 Senior Manager Executive Communications / Chief of Staff Cisco, San Jose, CA (remote)

• Hired and managed team to execute strategic communication initiatives for Delivery Enablement team to drive engagement with corporate strategy

• Advanced internal digital strategy creating top 5 intranet sites at Cisco

• Led successful launch and adoption of Cisco's award-winning IoT Asset Management Subscription Service through strategic communications and change management resulting in 92% customer renewal rate and 89M assets managed (~10% growth rate)

• Curated content and managed large-scale presentions, media, and analyst relations 2009-2012 Strategic Communications Manager

Cisco, San Jose, CA (remote)

• Developed and implemented communications strategy and executive platform for SVPs in Global Partner Organization accountable for $8+B in sales through channels and alliances,

>150% growth.

• Tracked results, measured successes, and identified needs through KPIs

• Reduced time to market by 19% with introduction of new Go-to-Market program

• Increased brand awareness through strategy and implementation of successful analyst relations and public relations campaigns

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Prior Experience

• Prior experience with start-ups, Cisco, and HP/E includes marketing and communications, public relations, analyst relations, executive communications, internal / employee communications, project and event management, lead generation, graphics, start-ups, IPO preparation, C-level communications support.

• Industry segments include aaS, software, storage, compute, networking, telecom/mobile, printers

Education

MBA: Marketing Strategy

Claremont Graduate University - Claremont, CA

BA: Organizational Communication and Psychology

Pitzer College - Claremont, CA

Certificate: Marketing Analytics

Dartmouth - Tuck School of Business - Hanover, NH

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