Marketing Management
Resume:
Austin, TX *****
*.******@*****.***
DAVID AUSLEY
CUSTOMER RELATIONSHIP MARKETING EXECUTIVE
Successful marketing and sales professional with a solid career of strategic relationship marketing and brand building experience. Strong and proven leader managing, mentoring and guiding marketing teams at top agencies and Fortune 500 companies. A diverse industry profile of retail, hospitality, technology, and financial services including management of such brands as AT&T, Beats by Dre, The Pep Boys, JCPenney, Sam’s Club, Hyatt Hotels, American Airlines, Macy’s, Marshalls, Pella Windows & Doors, Wells Fargo and Blockbuster, Inc.
Multi and Omni Channel Marketing Customer Experience Direct Mail Marketing
Loyalty Marketing Customer Retention Brand Management
Creative Strategy and Management Interactive / Digital Marketing Strategic Data Driven Planning
Agency and Supplier Management Customer Insights and Segmentation Lead Management
PROFESSIONAL EXPERIENCE
Acxiom Corporation, Austin, TX 2011 to present
A leading marketing technology and services company with offices worldwide
SENIOR CLIENT MANAGING DIRECTOR, Telecommunications, Retail and Consumer Markets
Directed the overall business development and account management of clients such as AT&T, T-Mobile, Beats by Dre, The Pep Boys, Gucci, Zales, JCPenney and Lowes.
•Responsible for maintaining and growing a $22 million revenue base of Fortune 500 Retail and Telco companies through a strong knowledge of the clients’ business needs, expectations, and objectives
•Responsible for all P&L, budgeting and forecasting
•Develop and lead execution sales plans, account business plans, and business quotas along with on-going measurement and monitoring of productivity metrics
•Orchestrate integration with product, client services, delivery and technology services to drive new sales
•Manage proposals, pricing and contracting for new business opportunities
Integer Group Midwest, Des Moines, IA 2009 to 2011
A leading provider of integrated marketing services specializing in Shopper Marketing
DIRECTOR OF RELATIONSHIP MARKETING
Built and lead the in-house customer relationship marketing organization for the Midwest office
•Provided strategic and program development for agency clients
•CRM Ambassador to other Integer offices within the Omnicom network
•Responsible for discipline representation in new business development
•Developed curriculum for agency training and served as instructor for Integer University
Epsilon, Irving, TX 2006 - 2008
A leading provider of multi-channel, data-driven marketing technologies and services
GENERAL MANAGER, Vice President
Directed the overall account management of clients such as TIAA-CREF, BMC Software, Commerce Bank,
The SCOOTER Store, Premier Bankcard and Chevy Chase Bank
Managed annual marketing budgets totaling more than $7MM, contract negotiations, and RFP processes
Maintained account profitability with contribution margins over 50% while achieving client satisfaction
Nurtured and developed long-term client relationships resulting in growth of portfolio by 200%.
Led and motivated client service teams to deliver upon and exceed client objectives
Supervised client projects within internal divisions and service areas including print production, data processing, technology, creative, strategic services, analytics and interactive media.
Coordinated and led new business collaboration and development of solutions for potential clients.
David Ausley Page 2
Blockbuster, Inc., Dallas, TX 2000 - 2006
A leading global provider of in-home movies and game entertainment
MARKETING DIRECTOR, Customer Relationship Marketing
Directed the strategic development and implementation of integrated marketing programs utilizing customer insights to formulate contact plans to drive store revenue and build long term consumer loyalty
Supervised direct mail and e-mail marketing programs including strategy, creative and production
Implemented a segmentation and testing philosophy for the direct mail program resulting in average incremental TNR of $50 million per quarter and an ROI of 199%
Managed agency relationships and served as primary liaison for CRM agencies and production suppliers
Guided strategic and tactical plans for internal brands including Blockbuster Rewards and Game Rush
Championed store email acquisition efforts resulting in 20%+ increase in opt-in email addresses
Directed development and execution of multi-cultural CRM plans with the customer segments team
Spearheaded implementation of member welcome strategy incorporating a multi-channel contact stream
Supervised the strategy development and implementation of integrated B2B partnership marketing plans
Temerlin McClain, Irving, TX 1998 – 2000
A full-service communications company providing media, direct response, brand, interactive and creative services
MANAGEMENT SUPERVISOR
Supervised the American Airlines Relationship Marketing account responsible for $8 million in annual billings
AA clients included AAdvantage, AAdvantage Partnership Marketing, AA.com and the oneworld alliance
*Supervised the overall management of client relationships ensuring strategic solutions were provided to meet objectives and incorporate strong brand consistency and integrity
ACCOUNT SUPERVISOR
Led and directed the project management for the AAdvantage loyalty-marketing account
*Supervised the development and execution 50 domestic and international newsletters, top tier direct marketing efforts and collateral materials including managing in-country marketing teams
*Supported the integrated marketing for the AAdvantage Sales. B2B efforts included direct mail, direct response ads, trade show promotions, Internet banners, collateral, and e-mail
Rapp Collins Worldwide, Irving, Texas
One of the world’s largest database agencies with billings of over $2 billion with 53 offices worldwide
ACCOUNT SUPERVISOR 1996 - 1998
Managed marketing for Hyatt Resorts, Hyatt International, and Gold Passport – Hyatt’s frequent guest program
*Supervised the day-to-day activities of the account service team in development and execution of the direct mail and on-property programs for Hyatt’s various brands
*Directed the development and on-going management of Hyatt’s “Marketing-Made-To-Order” program which consisted of customization and fulfillment of property specific communications
Managed Marshall’s Store’s direct mail campaigns including new store openings and seasonal promotions
JCPenney Co., Inc., Dallas, TX
One of America’s leading retailers operating throughout the United States and Puerto Rico.
CREDIT MARKETING DIRECTOR 1994 - 1996
Led domestic and international credit acquisition efforts for the JCPenney proprietary card
EDUCATION
Baylor University, Bachelor of Business Administration in Marketing and Journalism
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