Manager, Director, Marketing, Sales, Experiential, Leader, Innovative

William J. (Trea) Reedy III

Sr. Group Manager, Experiential Marketing c: 949-***-****

** **** **** *: *********@**.***

Dove Canyon, CA 92679

Work History

Hyundai Motor America 2007 - Present

Senior Group Manager, Experiential Marketing 2013- Present Hyundai Motor America – Fountain Valley, California Manage the development and launch of Hyundai’s national Auto Show and Exhibits program Elements include national communication strategy, partner management and budget management Develop and manage national sports marketing strategy, implementation elements and budget management Elements include:

Management of NFL Sponsorship

Contract negotiations, development and implementation of marketing strategy, relationship management with NFL

Management of the Hyundai PGA golf event in Los Angeles (Genesis Open) Contract negotiations, implementation of overall strategy and event Management of Hyundai golf platform sponsorships and activations Title sponsor of Hyundai Tournament of Champions PGA golf event Marketing, administration, hospitality, fleet

Official Vehicle of the Humana Challenge

Proud Partner of the Farmer’s Insurance Open

Genesis Invitational - development of national 50 tournament sponsorship program to support local Genesis launch activities College Football platform: media, advertisements and activation and contract develop- ment. Recipient of 2 Ex Awards for Best Activation of a Sports Sponsorship. Lead on contract discussion and development from corporate position Overall relationship management, team leadership and project management Development of advertising and onsite activation strategies Motorsports Strategy: Partnership with Rhys Millen Racing, and Skip Barber Racing FIFA: development of Hyundai North America’s FIFA sponsorship program Develop and implement Hyundai North America’s overall experiential strategy to support brand growth Redefining the Hyundai and Genesis brand experience through experiential events Senior Group Manager, Retail Marketing 2007 –2013

Recruited to lead the development and implementation of the company’s Tier 2 advertising/marketing strategy Developed and implemented Hyundai Assurance strategy, program and creative elements Overall business owner of Job Loss and Trade-In Value Guarantee initiatives Led to highest market share in company history

Led to Hyundai being Awarded Marketer of the Year by Ad Age Was cornerstone of Grand Marketer of the Year award from Brand Week Increased brand consideration 200% to 62%

Developed, implemented and managed tier 2 network strategy (Including advertising and media strategies) Develop, implementation and managed overall $300M Tier 2 advertising/media strategy Managed contract, communication planning and relationship with media buying and creative agencies

Develop, implemented and manage Tier 2 and Tier 3 website solutions with Cobalt Summary Of Qualifications

Highly motivated and results-driven

leader with exceptional business and

communication skills. Demonstrated

ability to think strategically and cross-

functionally to streamline processes

that drive organizations. Extensive

background in the following broad-

based competencies:

Marketing & Sales Leadership

Strategic Planning

Brand Management

Project Management

Advertising and Media Management

Sports Marketing

Communications Leadership

Relationship Building

Leadership success in build-

ing industry defining brand

applications

Solid track record in devel-

oping and influencing sup-

port for innovative improve-

ments that break down bar-

riers and question status

quo.

Proven capacity for gener-

ating input from team mem-

bers and positively leverag-

ing their broad experience.

Industry/Customer Defining Initiatives

Work History Continued

Mazda NORTH AMERICAN OPERATIONS (A subsidiary of Ford Motor Co) Sales Planning Manager (Western Regional Office) 2006 – 2007 Mazda North American Operations – Irvine, California Selected to manage the wholesale and retail sales and distribution strategies for the Western Regional Office National Retail Training Manager (Customer Satisfaction & Loyalty) 2005 – 2006 Mazda North American Operations – Irvine, California Hired to develop, implement and manage an integrated training strategy that develops business skills of the Mazda dealer organization and the Mazda field and corporate personnel. Ford Motor Company 1989 – 2005

Note: As part of Ford Motor Companies leadership development program, rotational assignments occurred every couple of years Mazda Field Communications Manager (Business Planning Process Owner) 2004 – 2005 Mazda North American Operations – Irvine, California Chosen to developed and implement a communication strategy between Corporate and field locations. Responsible for managing field location workloads, expectations and performance. Lincoln Mercury Marketing Strategy Manager 2003 – 2004 Lincoln Mercury California Regional Office – Mission Viejo, California Selected to develop a regional marketing strategy for the luxury vehicle division. Responsible for improving the relation- ship between the Regional office, dealer advertising associations, dealer bodies and the advertising agency. Lincoln Mercury National eBusiness Manager/6 Sigma Project Manager 2001 – 2003 Lincoln Mercury Division World Headquarters – Irvine, California Selected to develop and implement an eBusiness strategy for automaker’s luxury vehicle division. Led establishment of 6 Sigma Green Belt and Project Champion programs

Premier Automotive Group Finance Implementation Manager 2000 – 2001 Ford Motor Credit Company – Irvine, California

Promoted to orchestrate development of a strategy for the post-acquisition integration of Volvo, Jaguar and Land Rov- er finance processes (PRIMUS and Volvo Finance) within Ford Motor Credit Company. Lincoln Mercury Contest and Incentive Coordinator, Lincoln Mercury – Irvine, California 1999 – 2000 Chosen to direct development of national and regional retail incentives, which directly impact dealer traffic and profita- bility as well as Lincoln Mercury production, sales and profits. Managed $2 billion budget. Franchise Coordinator, Lincoln Mercury – Irvine, California 1998 – 1999 Promoted from Orlando Regional Office to fill a newly created position designed to support Retail Development Manag- ers in all 17 Lincoln Mercury Regional Offices; crafted and delivered Retail Development Manager training. Retail Development Manager, Lincoln Mercury – Orlando, Florida 1997 – 1998 Developed and implement a regional franchise strategy which dealt with emerging appearance of public company owned dealerships in Lincoln Mercury’s largest retail sales region. Marketing Manager, Lincoln Mercury – Orlando, Florida 1996 – 1997 Elevated to manage product and pricing marketing strategy in Orlando Region. Raised sales over 20%, winning a 9% market share vs. 4% nationally, while setting sales records. Multiple Field Manager positions Detroit, MI, Houston, TX, Orlando, FL 1989-1995 References

Measurable Results

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Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09 Jun-10 Dec-10 Jun-11 Dec-11 Jun-12 Awareness

Top Box Opinion

Opinion (Top 2 Box)

Net Consideration

Top Box Consideration

Hyundai has earned consumers’ permission to speak confidently as an established brand.

Brand metrics show that Hyundai has become a much stronger brand to consumers over the last four years

Landscape – Brand Metrics

Retail Share

3.1

5.4

EDUCATION

The Ohio State University

Columbus, Ohio

Bachelor of Science in Marketing

1989

William J. (Trea) Reedy III 949-***-****

2 EX Awards for Best Activation of a Sports Sponsorship

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